ISBN 1-85765-616-4

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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Market Size

THE TOTAL MARKET

COSMETICS

FEMALE FRAGRANCES

MALE FRAGRANCES

MANUFACTURERS' SALES

Table 1: The Total UK Cosmetics and Fragrances Market (£m at rsp), Year to June 1995 and 1996

Table 2: The Total Volume of the Cosmetics and Fragrances Market (million packages), Year to June 1995 and 1996

Table 3: The UK Cosmetics Market by Value and Volume (£m at rsp and million packages), Year to June 1995 and 1996

Table 4: Segmentation of the UK Cosmetics Market by Price Sector (£m at rsp), Year to June 1995 and 1996

Table 5: Sectoral Analysis of the UK Cosmetics Market by Product Type (£m at rsp), Year to June 1995 and 1996

Table 6: Segmentation of the UK Face Make-Up Market by Product Type (£m at rsp), 1995 and 1996

Table 7: Segmentation of the UK Eye Make-Up Market by Product Type (£m), Year to June 1995 and 1996

Table 8: The UK Female Fragrances Market by Value and Volume (£m at rsp and million units), Year to June 1995 and 1996

Table 9: Sectoral Analysis of the UK Female Fragrances Market by Price Sector (£m at rsp), Year to June 1995 and 1996

Table 10: The UK Male Fragrances Market by Value and Volume (£m at rsp and million units), Year to June 1995 and 1996

Table 11: Sectoral Analysis of the UK Male Fragrances Market by Sector (£m at rsp), Year to June 1995 and 1996

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

DISTRIBUTION

EMPLOYMENT

TRADE ASSOCIATIONS

Table 12: Distribution of Cosmetics by Value ( percent), Year to June 1996

Table 13: Distribution of Female Fragrances by Value ( percent), Year to June 1996

Brands

DEVELOPMENTS

BRAND NAMES

PENETRATION OF COSMETIC BRANDS

BY COMPANY BRAND

ADVERTISING - LEADING SPENDERS

Table 14: Leading Brands by Ownership, 1996

Table 15: Top Five Make-Up Brands, Year to June 1996

Table 16: Top-Five Premium Female Fragrance Brands by Value, Year to June 1996

Table 17: Top Five Mass-Market Female Fragrance Brands by Value, Year to June 1996

Table 18: Top Five Premium Male Fragrance Brands by Value, Year to June 1996

Table 19: Top Four Mass-Market Male Fragrance Brands by Value, Year to June 1996

Table 20: Penetration of Cosmetics Brands ( percent Of All Women 15+ in Last 12 Months), Year to September 1996

Table 21: Usage of Boots Products by Age and Social Grade ( percent Of All Women 15+ in Last 12 Months), 1996

Table 22: Usage of Avon Products by Age and Social Grade ( percent Of All Women 15+ in Last 12 Months), 1996

Table 23: Usage of Body Shop Products by Age and Social Grade ( percent Of All Women 15+ in Last 12 Months), 1996

Table 24: Usage of Clinique Products by Age and Social Grade ( percent Of All Women 15+ in Last 12 Months), 1996

Table 25: Usage of Own-Label Products by Age and Social Grade ( percent Of All Women 15+ in last 12 Months), 1996

Table 26: Top Ten Main Media Advertised Fragrance Brands (£000), MAT to June 1996

Table 27: Top Six Main Media Advertised Make-Up Brands (£000), MAT to June 1996

Table 28: Top Five Main Media Advertised Female Fragrances (£000), MAT to June 1996

Table 29: Top Five Main Media Advertised Male Fragrances (£000), MAT to June 1996

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS AND THEIR BRANDS

ADVERTISING AND PROMOTION

Table 30: Main Media Advertising Expenditure by Sector (£000), MAT to June 1996

Table 31: Main Media Advertising Expenditure by Company (£000), MAT to June 1996

Table 32: Main Media Advertising Expenditure by Group/Holding Company (£000), MAT to June 1996

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

CONSUMER PENETRATION

Table 33: Usage of Foundation/Face Make-Up by Female Consumers by Age and Social Grade ( percent), 1995 and 1996

Table 34: Usage of Face Powder by Female Consumers by Age and Social Grade ( percent), 1995 and 1996

Table 35: Usage of Blushers/Highlighters by Female Consumers by Age and Social Grade ( percent), 1995 and 1996

Table 36: Usage of Lipstick by Female Consumers by Age and Social Grade ( percent), 1995 and 1996

Table 37: Usage of Eye Make-Up by Female Consumers by Age and Social Grade ( percent), 1995 and 1996

Table 38: Usage of Nail Varnish by Female Consumers by Age and Social Grade ( percent), 1995 and 1996

Table 39: Usage of Perfume/Eau de Toilette by Female Consumers by Age and Social Grade ( percent), 1995 and 1996

Table 40: Usage of Male Fragrances by Male Consumers by Age and Social Grade ( percent), 1995 and 1996

Outside Suppliers to the Industry

FRAGRANCE HOUSES AND SUPPLY COMPANIES

COLOUR CONSULTANTS

PACKAGING MANUFACTURERS

Current Issues

ANIMAL TESTING

OWN LABEL

COUNTERFEITS

Forecasts

FORECASTS 1997 TO 2000

DEMOGRAPHICS

SEGMENTATION

NEW PRODUCT DEVELOPMENT

COMPETITOR FORECASTS

Table 41: Forecast Value and Volume of the UK Cosmetics and Fragrances Market at Constant 1996 Prices (£m at rsp and million packages), 1997-2000

Market Growth

GROWTH TO THE YEAR 2000

Figure 1: Retail Sales of All Cosmetics and Fragrances (£m at rsp), 1990-2000

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Company Financials

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The market for cosmetics and fragrances is worth £1.09bn in 1996, a 0.6 percent increase on 1995. Within this, cosmetics have grown by 3.2 percent, marginally more than inflation, while both female and male fragrances have fallen significantly by volume, although the value of male fragrances has been maintained at 1995 levels.

Fragrances are showing the effects of body sprays and other fragranced toiletries -- budget lines are reducing in sales, while fine fragrances are retaining sales better (although still falling by volume). The only sectors showing real growth in cosmetics are mascaras (due to new `conditioning' products) and the small sector of eye and lip pencils, crayons, etc.

Companies within the market are currently restructuring and reallocating their brand portfolios, notably Proctor & Gamble, and Unilever, to dispose of minor and under-performing brands. New names have been formed in 1996 from these disposals, notably Coty Benckiser.

Major brand launches during 1995 and 1996 were led by two Unilever unisex fragrances, Calvin Klein's CK One, and the Fabergé Addictions range. Activity in fragrances generally has been at a higher level than cosmetics, with further launches in 1996 of US-style fashion fragrances, such as Donna Karan and Tommy.

Future prospects are for a further drift downwards in volumes, since usage is gradually falling off in all sectors other than fragrances, and the demographic shifts in the next few years will be against the market. Value may be maintained, however, as middle and upmarket products appear to be surviving better than budget brands. However, supermarket and drugstore own label is also a growing factor.

Text © 1996 Key Note

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