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The UK chemical industry had an estimated
turnover, at manufacturers' prices, of £31bn in 1998. Compared with a
turnover in 1994 of £30.4bn, this represents a total increase of less
than 2 percent over the whole period. Since the value of UK chemical manufacturers'
sales peaked in 1996 at £32.9bn, they have slowly declined as previously
fast growth in real gross domestic product (GDP), at over 4 percent per annum, proved
to be unsustainable over the long term. High growth rates in the economy were
effectively checked by the progressive application of higher base interest
rates by the Bank of England to achieve its low inflation targets.
Increases in the cost of borrowing for consumption and investment significantly
reduced domestic demand for UK manufactured goods. Exports of the chemical
industry were also adversely affected because of the higher value of sterling.
Conversely, as chemical imports have become cheaper their penetration of the
home market has correspondingly increased.
Apparent UK demand increased
slowly over the same period to an estimated £28.3bn in 1998. This
relatively weak market growth has been sustained by rising imports of
commodity, fine and performance chemicals for converters operating in key
processing industries who buy in large quantities.
Although the UK is a
long established and major world manufacturer of a wide range of chemicals,
there is strong and growing competition from a large number of overseas
competitors based in the developed and advanced developing countries.
Consequently, most UK chemical groups have made fundamental changes in their
long-term strategies, which include megamergers between very large companies,
complete reappraisals of their core activities, followed by many acquisitions
and disposals. Emphasis is also placed on the production of mainly high-value,
low-volume fine and speciality chemicals and avoidance of the production of
commodity chemicals unless the company has some unique advantages which can
enhance its competitiveness.
Current economic forecasts by various
forecasting institutions, including the Treasury, imply that GDP will grow
relatively slowly over the next few years and this will obviously affect the
strength of local manufacturing demand. Exports of higher value chemicals will
be more profitable, and this should provide the incentive to penetrate a wider
range of overseas markets. However, many of the potential target areas in
advanced developing countries have lost credibility as their currencies have
been devalued, and it could take many years before investors recover
confidence. Oil-rich countries are no longer as wealthy as they once were
because of the current low and anticipated continued low price of oil, which
will affect their growth prospects and prosperity. Imports will increase slowly
as UK manufacturers leave wider gaps in the local supply of some essential, but
low value chemicals which will be sourced from overseas manufacturers.
Key
Note expects, after taking these factors into consideration, that UK apparent
demand will increase by a total of 15.8 percent at constant prices, from £29.1bn
in 1999 to £33.7bn in 2003.
Text © 1999 Key Note
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Last updated by Jacob van Eldik 21th January 2000