| KN22074 |
| KEY NOTE REVIEW : Publishing Industry UK: March 2004 |
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This report covers:publishing industry, newspapers, nationals, regionals, daily papers, Sunday papers, morning papers, evening, papers, weekly, paid for Sunday, Free, Free morning, Free Sunday, national press, National Newspaper Publishers, Regional Newspaper publishers, press complaints commission, key trade associations, market size, magazines, consumer titles, niche titles, number of titles, business and professional titles,Televison listings, magazines, women's, weekly, monthly, women's Health & Beauty, teenage, Pop & Rock, Young Lifestyle, Men's, Motoring, photography, computin, football, golf, home interest, gardening, cookery and kitchen, Financial Servies, Medical, Grocery and Licencing, Travel, Marketing, construction and building, consumer magazines, business magazines, books, consumer books, academic books, school books, retailing, bookshop chains, independent bookshops, supermarkets, other outlets, key Trade Organisations, legislation, factors, political economic, social, VAT concerns, the internet, pricing and profit, Key Note Primary Research, by sex, by age, by social grade,newspaper companies,
Companies covered include: Archant Regional, Daily Mail & General Trust, Guardian Media Group, Independent News & Media, Johnston Press, Midland New Association, News Corporation, Newsquest, Northern & Shell, Telegraph Group, Trinity Mirror, BBC Worldwide, Centaur Communications, CMP Information, Conde Nast Publications, DC Thomson & Company, Dennis Publishing, DMG World Media, EMAP, Euromoney Institutional Investor, Future Publsihing, Hachette Filipacchi, Haymarket Magazines, H Bauer Publishing, Highbury House Communications, Informa Group, IPC Media, John Brown Citrus Publishing, National Magazine Compnay, Reader's Digest, Association, Redwood, Publishing, VNU Business Publications, Blackwell Publishing, Bloomsbury Publishing, Cambridge University Press, Harper Collins, Hodder Headline, Macmillan Publishers, Orion, Oxford University Press, Pearson, Random House, Reed Elsevier, Taylor & Francis, thomson Corporation, the Quarto Group,
EXECUTIVE SUMMARY
| Executive Summary |
| INTRODUCTION |
| This Key Note review discusses the UK publishing industry. Key Note estimates that the value of the market was £18.03bn in 2003. Newspapers represent 42.6% of the market, magazines 36.4% and books 21%. |
| Around a dozen companies are predominant in each of the sectors and very few companies are in more than one sector of the UK market. Pearson PLC is the only company to appear in all three sectors. |
| The UK publishing industry is largely UK-owned. However, in the magazines sector there are a number of foreign-owned companies, such as IPC |
| Media Ltd, Conde Nast, National Magazine Company, The Reader's Digest Association and VNU. |
| In the newspapers sector, the regional newspaper groups, Newsquest Media PLC and Independent Newspapers (Regionals) Ltd are owned by US and Irish companies respectively. In the daily newspapers sector, The Independent and The Independent on Sunday are owned by the Irish company, Independent Newspapers Ltd. The Times, The Sunday Times, News of the World and The Sun are all owned by News Corporation, which is managed and part owned by the Australian media tycoon Rupert Murdoch. The Telegraph Group Ltd, which owns The Daily Telegraph, and The Sunday Telegraph, was put up for sale in early 2004 by its Canadian parent, Hollinger Incorporated, to Sir Richard and Sir David Barclay in the UK, who already own several UK newspapers, including The Scotsman. However, in February 2004, the board of Hollinger International sued Lord Black in order to stop him selling his stake in the company to the Barclay brothers, and at the time of going to press in March 2004, the sale of Lord Black's stake in Hollinger International was therefore wide open. |
| In the books sector, Harper Collins, Macmillan, Nelson Thornes, Orion, Octopus and Random House Group are all foreign-owned. Reed Elsevier is a jointly-owned UK/Netherlands company. |
| NEWSPAPERS |
| There are around 1,300 newspapers in the UK regional newspaper press. There are 13 papers in the national newspaper sector, according to British Rate & Data (BRAD). Sales of national newspapers, especially Sunday papers are declining and sales of the quality newspapers are falling more quickly than those of the popular newspapers. |
| More than half the UK's regional newspapers reported an increase in sales in the first half of 2003, according to the latest audited figures. Weekly paid-for papers are the most successful part of the regional newspaper market. |
| MAGAZINES |
| At the end of 2003, there were 8,269 magazines, which includes consumer, business and academic titles. Consumer titles represent 38.5% of the total number of magazines. |
| Leisure and entertainment magazines produce the largest number of titles. However, in terms of volume, women's magazines are still the most important part of the market accounting for 15.7 million copies. There are just over |
| 8 million copies of women's weeklies sold every week and around 7.7 million copies of women's monthlies sold every month. No other sector of the magazine market sells in such volumes. The magazine sector is an overcrowded market, therefore, new titles target themselves at niche areas that their owners believe already exist or are about to expand. |
| BOOKS |
| In 2003, retail book sales were £3.78bn according to Key Note estimates. This represented a rise of 2.1% on 2002. Since 1999, the market has grown by a total of 16% and around 67% of the market's value is consumer books. Pricing has become a big issue in the book publishing sector. Research by Nielsen Media Research in 2003, showed that the volume of books being bought in the high street was rising much faster than the value of books being sold. Publishers and authors are concerned about who is profiting from the increase in the amount of books being sold. It appears as if it is the bookshops and the supermarkets that are benefiting, rather than the publishers and the authors. |
| The FUTURE |
| Key Note estimates that the UK publishing market will grow by 12.9% between 2004 and 2008. Magazine revenues are likely to rise by 17.3%, newspaper revenues by 15.2% and book publishing by 14.7%. |
| The factors which will affect the market are the general economic outlook, interest rates, consumer spending and advertising. For newspapers and business magazines, a revival in advertising will be essential to their growth in 2004. |
TABLE OF CONTENTS
| Executive Summary |
| INTRODUCTION |
| NEWSPAPERS |
| MAGAZINES |
| BOOKS |
| The FUTURE |
| 1. Industry Overview |
| REPORT COVERAGE |
| report background |
| ECONOMIC TRENDS |
| Population |
| Table 1.1: UK Resident Population Estimates by Sex |
| (000), Mid-Years 1998-2002 |
| Gross Domestic Product |
| Table 1.2: UK Gross Domestic Product at Current and Constant 1995 Prices (£m), 1998-2002 |
| Inflation |
| Table 1.3: UK Rate of Inflation (%), 1998-2002 |
| Unemployment |
| Table 1.4: Actual Number of Unemployed |
| Persons (million), 1998-2002 |
| Market Size |
| The Total Market |
| Table 1.5: The Total UK Publishing Market |
| by Sector by Value at Current Prices, 1999-2003 |
| MARKET SEGMENTATION |
| Newspapers |
| Magazines |
| Books |
| INDUSTRY STRUCTURE |
| Industry Synopsis |
| Table 1.6: Average Performance of UK Companies in the Publishing Industry by Turnover and Pre-Tax Profit |
| (£000, % and £), Latest Financial Year |
| Concentration |
| Number of UK BUSINESSES |
| Table 1.7: Number of VAT-Based Enterprises Engaged in the Publishing Industry by Turnover Sizeband (£000), 2003 |
| Employment |
| Table 1.8: Number of VAT-Based Local Units Engaged in the Publishing Industry by Employment Sizeband |
| (number of employees), 2003 |
| DISTRIBUTION |
| MARKET POSITION |
| KEY TRENDS |
| Growth in Book and Consumer Magazine Titles |
| Gradual Restructuring in the Newspaper Sector |
| Resilience of Regional Newspapers |
| Distribution is a Worry for Smaller Publishers |
| LEGISLATION |
| key TRADE ORGANISATIONS |
| Book Marketing Ltd |
| The Booksellers Association |
| The Newspaper Society |
| Nielsen BookData |
| The Newspaper Publishers Association |
| The Periodical Publishers Association |
| The Publishers Association |
| 2. PEST Analysis |
| POLITICAL |
| Government Spending |
| Government Educational Publishing |
| VAT Concerns |
| ECONOMIC |
| General Economic Outlook |
| Pricing and Profit |
| SOCIAL |
| Demographic Trends |
| New Incentives for Reading and Buying Books |
| TECHNOLOGICAL |
| The Internet |
| 3. Key Note Primary Research |
| INTRODUCTION |
| penetration of NEWSPAPERS |
| By Sex |
| Table 3.1: Penetration of Newspapers by Sex |
| (% of adults), 2004 |
| By Age |
| Table 3.2: Penetration of Newspapers |
| by Age (% of adults), 2004 |
| By Social Grade |
| Table 3.3: Penetration of Newspapers |
| by Social Grade (% of adults), 2004 |
| penetration of MAGAZINES |
| By Sex |
| Table 3.4: Penetration of Magazines by Sex (% of adults), 2003 |
| By Age |
| Table 3.5: Penetration of Magazines by Age (% of adults), 2003 |
| By Social Grade |
| Table 3.6: Penetration of Magazines by Social Grade |
| (% of adults), 2003 |
| penetration of BOOKS |
| By Sex |
| Table 3.7: Penetration of Books by Sex (% of adults), 2004 |
| By Age |
| Table 3.8: Penetration of Books by Age (% of adults), 2004 |
| By Social Grade |
| Table 3.9: Penetration of Books by Social Grade |
| (% of adults), 2004 |
| TIME FOR READING |
| 4. Competitive Structure |
| NEWSPAPER COMPANIES |
| Archant Regional Ltd |
| Financial Results |
| CMP Information Ltd |
| Financial Results |
| Daily Mail & General Trust PLC |
| Financial Results |
| Guardian Media Group PLC |
| Financial Results |
| Independent News & Media Ltd |
| Financial Results |
| Johnston Press PLC |
| Financial Results |
| Midland News Association Ltd (The) |
| Financial Results |
| News Corporation Ltd |
| Financial Results |
| Newsquest (Media Group) Ltd |
| Financial Results |
| Northern & Shell PLC |
| Financial Results |
| Telegraph Group Ltd |
| Financial Results |
| Trinity Mirror PLC |
| Financial Results |
| MAGAZINES |
| BBC Worldwide Ltd |
| Company Structure |
| Financial Results |
| Centaur Communications Ltd |
| Company Structure |
| Financial Results |
| CMP Information Ltd |
| Financial Results |
| Conde Nast Publications Ltd |
| Company Structure |
| Financial Results |
| DC Thomson & Company Ltd |
| Company Structure |
| Financial Results |
| Dennis Publishing Ltd |
| Company Structure |
| Financial Results |
| dmg World Media (UK) Ltd |
| Company Structure |
| Financial Results |
| EMAP PLC |
| Company Structure |
| Financial Results |
| Euromoney Institutional Investor PLC |
| Company Structure |
| Financial Results |
| Future Publishing Ltd |
| Company Structure |
| Financial Results |
| Hachette Filipacchi (UK) Ltd |
| Company Structure |
| Financial Results |
| Haymarket Magazines Ltd |
| Company Structure |
| Financial Results |
| H Bauer Publishing Ltd |
| Company Structure |
| Financial Results |
| Highbury House Communications PLC |
| Company Structure |
| Financial Results |
| Informa Group PLC |
| Company Structure |
| Financial Results |
| IPC Media Ltd |
| Company Structure |
| Financial Results |
| John Brown Citrus Publishing |
| Company Structure |
| Financial Results |
| National Magazine Company Ltd |
| Company Structure |
| Financial Results |
| Reader's Digest Association Ltd |
| Company Structure |
| Financial Results |
| Redwood Publishing Company Ltd |
| Company Structure |
| Financial Results |
| VNU Business Publications Ltd |
| Company Structure |
| Financial Results |
| BOOKS |
| Blackwell Publishing Ltd |
| Company Structure |
| Financial Results |
| Bloomsbury Publishing PLC |
| Financial Results |
| Cambridge University Press |
| Financial Results |
| Harper Collins Publishers Ltd |
| Company Structure |
| Financial Results |
| Hodder Headline Ltd |
| Financial Results |
| Macmillan Publishers Ltd |
| Financial Results |
| Orion PLC |
| Company Structure |
| Financial Results |
| Oxford University Press |
| Company Structure |
| Financial Results |
| Pearson PLC |
| Financial Results |
| Random House Group Ltd |
| Financial Results |
| Reed Elsevier PLC |
| Financial Results |
| Taylor & Francis PLC |
| Financial Results |
| Thomson Corporation PLC |
| Financial Results |
| The Quarto Group Incorporated |
| Financial Results |
| marketing activity |
| Table 4.1: Main Media Advertising Expenditure for the Publishing Industry (£000), Year Ending September 2003 |
| 5. Newspaper Publishing |
| DEFINITION |
| Geographical Spread |
| Frequency |
| Type |
| KEY TRENDS |
| Nationals |
| Regionals |
| market size |
| By Value |
| Table 5.1: The Total UK Revenue of the National and Regional |
| Newspaper Market by Value by Source |
| (£m and %), 1998-2003 |
| Table 5.2: The Total UK National and Regional |
| Newspaper Market by Value (£m and %), 1998-2003 |
| Advertising Revenue |
| Table 5.3: The UK Advertising Revenue of the |
| Regional Newspaper Subsector by Value by Type |
| (£m), 1998-2003 |
| Overseas |
| BY MARKET SECTOR |
| National Newspapers |
| Daily Papers |
| Table 5.4: The UK National Daily Newspaper Subsector |
| by Circulation (number of copies per day), 1998-2003 |
| Table 5.5: The UK National Daily Newspaper Subsector |
| by Circulation (number of copies per day), |
| May-October 2002 and 2003 |
| Sunday Papers |
| Table 5.6: The UK National Sunday Newspaper Subsector |
| by Circulation (number of copies per day), 1998-2003 |
| Table 5.7: The UK National Sunday Newspaper Subsector by Circulation (number of copies per day), |
| May-October 2002 and 2003 |
| Regional Papers |
| Morning Papers |
| Table 5.8: Selected UK Regional Morning Newspaper Subsector by Circulation (number of copies per day), |
| January-June 1997, July-December 1999 and 2001, |
| January-June 2003 |
| Table 5.9: Selected Leading Scottish, Northern Irish |
| and Welsh Morning Papers Subsector by Circulation |
| (number of copies per day), January-June 1997, |
| July-December 1999 and 2001, January-June 2003 |
| Evening Papers |
| Table 5.10: Selected Leading Regional Evening Papers Subsector by Circulation (number of copies per day), |
| January-June 1997, July-December 1999 and 2001, |
| January-June 2003 |
| Weekly Papers |
| Table 5.11: Selected Leading Regional Weekly Newspaper Subsector by Circulation (copies per week), |
| January-June 1997, July-December 1999 and 2001, |
| January-June 2003 |
| Paid-for Sunday Papers |
| Table 5.12: Selected Leading Regional Paid-For Sunday Newspaper Subsector by Circulation |
| (number of copies per week), January-June 1997, |
| July-December 1999 and 2001, January-June 2003 |
| Free Newspapers |
| Table 5.13: The Top Ten Free Weekly Newspaper Subsector by Average Net Distribution (number of copies), |
| July-December 2002 and January-June 2003 |
| Free Morning Papers |
| Table 5.14: The Free Regional Morning Paper Subsector |
| by Distribution (number of copies), January-June 2003 |
| Free Sunday Newspapers |
| Table 5.15: The Free Sunday Newspaper Subsector |
| by Circulation (number of copies), January-June 2003 |
| SUPPLY |
| National Newspapers |
| Regionals |
| Distribution |
| MAJOR PLAYERS |
| National Press |
| National Newspaper Publishers |
| Regional Newspapers Publishers |
| Table 5.16: Top Ten Newspaper Publishers Subsector |
| by Circulation and Number of Titles (number of copies), |
| Jul-03 |
| DISTRIBUTION |
| Key Trade Associations |
| Press Complaints Commission |
| BUYING BEHAVIOUR |
| FORECASTS |
| Table 5.17: The Total UK Forecast National and Regional Newspaper Market by Value (£m), 2004-2008 |
| 6. Magazine Publishing |
| definition |
| KEY TRENDS |
| Consumer Titles |
| Trends by Category |
| Table 6.1: The UK Principal Consumer Magazine Market |
| by Subsectors (number of titles), December 2003 |
| Trends in Circulation |
| Table 6.2: The Top Ten Magazine Categories by Average Net Circulation (number of copies), January-June 2003 |
| The Influence of Customer Titles |
| Table 6.3: The Top 20 Consumer Magazine Subsector |
| (Free and Paid-For) by Circulation (number of copies), |
| January-June 2003 |
| More Niche Titles |
| Business and Professional Titles |
| Number of Titles |
| Table 6.4: The Business and Professional |
| Magazine Subsector by Titles (number), December 2003 |
| MARKET SIZE |
| By Value |
| Table 6.5: The Total UK Revenue of the Magazine Market |
| by Value (£m), 1998-2003 |
| By Volume |
| Table 6.6: Magazine Titles by Subsector by Volume |
| (number of titles), 1998-2003 |
| CONSUMER TITLES |
| Television Listings Magazines |
| Table 6.7: Top TV Listings Magazines |
| by Average Net Circulation (number), |
| July-December 1999, 2001, 2002, January-June 2003 |
| Women's Magazines |
| Weekly |
| Table 6.8: Top Women's Weekly Magazines |
| by Average Net Circulation (number), |
| July-December 1999, 2001, 2002, January-June 2003 |
| Monthly |
| Table 6.9: Top Women's Monthly Magazines |
| by Average Net Circulation (number), |
| July-December 1999, 2001, 2002, January-June 2003 |
| Women's Health & Beauty Magazines |
| Table 6.10: Selected Women's Health and Beauty Titles |
| by Average Net Circulation (number), July-December |
| 1999, 2001, 2002, January-June 2003 |
| Teenage Magazines |
| Table 6.11: Selected Teenage Magazines |
| by Average Net Circulation (number), July-December |
| 1999, 2001, 2002, January-June 2003 |
| Pop and Rock Music Magazines |
| Table 6.12: Selected Pop and Rock Music Magazines |
| by Average Net Circulation (number), July-December |
| 1999, 2001, 2002, January-June 2003 |
| Young Lifestyle Magazines |
| Table 6.13: Selected Young-Lifestyle Magazines |
| by Average Net Circulation (number), July-December |
| 1999, 2001,2002, January-June 2003 |
| Men's Magazines |
| Table 6.14: Selected Men's Magazines |
| by Average Net Circulation (number), July-December |
| 1999, 2001, 2002, January-June 2003 |
| Motoring Magazines |
| Table 6.15: Selected Motoring Magazines by Average Net Circulation (number), July-December 1999, 2001, 2002, |
| January-June 2003 |
| Photography Magazines |
| Table 6.16: Selected Photography Magazines by |
| Average Net Circulation (number), July-December 1999, |
| 2001, 2002, January-June 2003 |
| Computing Magazines |
| Table 6.17: Selected Computing Magazines |
| by Average Net Circulation (number), July-December 1999, 2001, 2002, January-June 2003 |
| Computer Games Magazines |
| Table 6.18: Selected Computer Games Magazines |
| by Average Net Circulation (number), July-December |
| 1999, 2001, 2002, January-June 2003 |
| Football Magazines |
| Table 6.19: Selected Football Magazines by Average |
| Net Circulation (number), July-December 1999, 2001, 2002, |
| January-June 2003 |
| Golf Magazines |
| Table 6.20: Selected Golf Magazines by Average Net Circulation (number), July to December, 1999, 2001, 2002, January-June 2003 |
| Home Interest Lifestyle Magazines |
| Table 6.21: Selected Home Interest/Lifestyle Magazines, |
| by Average Net Circulation (number), |
| July-December 1999, 2001, 2002, January-June 2003 |
| Gardening Magazines |
| Table 6.22: Selected Gardening Magazines |
| by Average Net Circulation (number), July-December |
| 1999, 2001, 2002, January-June 2003 |
| Cookery and Kitchen Magazines |
| Table 6.23: Selected Cookery and Kitchen Magazines |
| by Average Net Circulation (number), |
| July-December 2001, 2002, January-June 2003 |
| OVERSEAS TRADE |
| BUSINESS AND PROFESSIONAL MAGAZINES |
| General Business Management Magazines |
| Table 6.24: Selected Leading General Business Management |
| Magazines by Average Net Circulation (number), |
| 1998/1999, 2000/2001 and 2002/2003 |
| Financial Services Magazines |
| Table 6.25: Selected Leading Financial Services Magazines |
| by Average Net Circulation (number), |
| 1998/1999, 2000/2001 and 2002/2003 |
| Medical Magazines |
| Table 6.26: Selected Leading Medical Magazines |
| by Average Net Circulation (number), |
| 1998/1999, 2000/2001 and 2002/2003 |
| Grocery and Licensing Magazines |
| Table 6.27: Selected Leading Grocery and Licensing Magazines |
| by Average Net Circulation (number), |
| 1998/1999, 2000/2001 and 2002/2003 |
| Travel Magazines |
| Table 6.28: Selected Leading Travel Magazines |
| by Average Net Circulation (number), |
| 1998/1999, 2000/2001 and 2002/2003 |
| Marketing Magazines |
| Table 6.29: Selected Leading Marketing Magazines |
| by Average Net Circulation (number), |
| 1998/1999, 2000/2001 and 2002/2003 |
| Construction and Building Magazines |
| Table 6.30: Selected Leading Construction and Building |
| Magazines by Average Net Circulation (number), |
| 1998/1999, 2000/2001 and 2002/2003 |
| MAJOR PLAYERS |
| BUYING BEHAVIOUR |
| Consumer Magazines |
| Business Magazines |
| FORECASTs |
| Table 6.31: The Total UK Forecast Revenue of the Magazine Market by Value (£m at rsp), 2004-2008 |
| 7. Book Publishing |
| DEFINITION |
| Consumer Books |
| Academic/Professional Books |
| School Books |
| KEY TRENDS |
| MARKET SIZE |
| By Value |
| Table 7.1: The Total UK Book Market by Subsector by Value |
| (£m at rsp), 1998-2003 |
| Table 7.2: Total Publishers' Sales in the UK |
| by Value by Sector at Invoiced Prices (£m), 1998-2003 |
| Table 7.3: Number of English-Language Book Titles |
| Published in the UK, 1998-2003 |
| Table 7.4: UK Book Titles Published by Category (number), |
| January-December 1998-2002 |
| OVERSEAS TRADE |
| SUPPLY |
| DISTRIBUTION |
| RETAILING |
| Bookshop Chains |
| Independent Bookshops |
| Supermarkets |
| Other Outlets |
| MAJOR PLAYERS |
| BUYING BEHAVIOUR |
| Table 7.5: Purchasing of Books in the Past 12 Months |
| (% of adults), 1997-2003 |
| FORECASTS |
| Table 7.6: The Total Forecast UK Book Market |
| by Subsector by Value (£m at rsp), 2004-2008 |
| 8. A Global Perspective |
| THE EUROPEAN MARKET |
| 9. The Future |
| INTRODUCTION |
| ECONOMIC FORECASTS |
| Table 9.1: Forecast UK Population, Gross Domestic Product in Real Terms, Rate of Inflation and Actual Number of Unemployed Persons (000, % and million), 2003-2007 |
| MARKET FORECAST |
| Table 9.2: The Total UK Forecast UK Publishing |
| Market by Value (£m), 2004-2008 |
| FUTURE TRENDS |
| 10. Further Sources |
| Associations |
| Publications |
| General Sources |
| Government Publications |
| Other Sources |
| Bonnier Information Sources |
Text © 2004 Key Note
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Last updated by Amanda Porteous June 2004