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Executive Summary Table of Contents
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EngineThe printing industry is currently undergoing
considerable restructuring and profitability appears to be weakening. The
industry supplies every economic sector from publishing, public relations and
advertising to food and drinks packaging and general manufacturing. The
products which are printed range from brochures, advertising material and
magazines to cartons, boxes, business stationery and calendars.
Key Note
estimates that the value of the UK printing market in 1998 was £11.55bn.
There are five large sectors in the market: books, brochures, leaflets;
advertising literature, including direct mail and catalogue printing;
programmes and tickets; packaging; and magazines. These sectors account for
73.4 percent of the market by turnover.
Several trends in the market have been
apparent. These are: intense price pressures; difficult conditions in the
labels, magazines and packaging markets; stable paper and board prices; and
increasingly difficult export market conditions due to the rising strength of
sterling.
The industry is very fragmented, with around 12,000 companies
employing between 170,000 and 190,000 people. However, in the packaging and
magazine sectors, the industry is seeing a greater degree of concentration. In
the magazine sector, the British Printing Company Ltd (BPC) and Watmoughs
(Holdings) PLC have combined to form a new company called Polestar, which will
dwarf all their competitors. In the packaging sector, both Rexam and Low &
Bonar have been building up their businesses through acquisitions. In the
labels sector, Jarvis Porter has been beefing up its interests. Meanwhile a
major company, Wace Group PLC, has been divided into two new companies called
Bezier and Seven Worldwide.
There are currently two major trends in the
industry. Firstly, there are an increasing number of companies trying to build
a pan-European business; and secondly, there is a gradually growing group of
companies that are building alliances and joint ventures, either with
distributors or partners among the suppliers or with their customers.
Key
Note estimates that the market will grow by only 2.6 percent in 1999, but that
thereafter it will grow by approximately 5 percent per annum. Hence, while Key Note
anticipates that the market will worsen during 1999, it is expected to recover
comparatively quickly.
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Text © 1999 Key Note
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