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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: National and Regional Newspapers' Share of the Total Newspaper Market by Value ( percent), 1996

Table 2: National Newspapers - Average Daily Sale, February to July 1997

Table 3: Regional Newspaper Sales (million), January to June 1996

Table 4: UK Publishing Sales by Sector (£m), 1996

Market Size

THE TOTAL MARKET

THE NATIONAL MARKET

THE REGIONAL MARKET

FREE NEWSPAPERS

Table 5: Total Revenue of National and Regional Newspapers (£m and percent), 1991-1996

Table 6: Circulation of National Dailies (copies per day), 1991-1997

Table 7: Circulation of National Dailies (copies per day), January to June 1996 and February to July 1997

Table 8: Circulation of National Sunday Papers (copies per day), 1991-1997

Table 9: Circulation of National Sundays (copies per day), January to June 1996 and February to July 1997

Table 10: 10-Year Trend in Regional Newspaper Sales (million), January to June 1986-1996

Table 11: Circulation of Selected English Regional Morning Papers (copies per day), 1992-1997

Table 12: Circulation of Scottish, Northern Irish and Welsh Morning Papers (copies per day), 1992-1997

Table 13: Circulation of Leading UK Evening Papers (copies per day), 1992-1997

Table 14: Circulation of Selected Weekly Titles (copies per week), 1992-1997

Table 15: Circulation of Regional Sunday Titles (copies per week), 1992-1997

Table 16: Certified Average Net Distribution Figures Per Publishing Day For a Selection of Free Newspapers, July to December 1993, 1995 and 1996

Industry Background

HISTORICAL BACKGROUND

NEWSPAPER OWNERSHIP IN 1997

TRADE ASSOCIATIONS

Table 17: Top Ten Publishers of Regional Newspapers - Free and Paid-For (000 copies per week and number of titles), 1996

Table 18: Top Ten Publishers of Paid-for Newspapers (000 copies per week and number of titles), 1995 and 1996

Table 19: Top Ten Publishers of Free Newspapers, (million copies per week and number of titles), 1995 and 1996

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 20: Newspaper Owners' Share of the National Newspaper Market (total circulation), February to July 1997

Table 21: Publishers of Regional Newspapers - Free and Paid-For (total circulation), July to December 1996

Table 22: The Top Newspaper Advertisers (£000), Year Ending March 1996 and 1997

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

NEWSPAPER PURCHASING

Table 23: Buyers of National Daily Newspapers by Sex and Age ( percent), 1997

Table 24: Buyers of National Daily Newspapers by Social Class ( percent), 1997

Outside Suppliers to the Industry

NEWSPRINT MANUFACTURERS

PRINTING EQUIPMENT MANUFACTURERS

PRINTING INK MANUFACTURERS

NEWSPAPER SUPPLEMENT PRINTERS

NEWSPAPER PRINTERS

RECRUITMENT AGENCIES

Current Issues

STATE OF THE MARKET

NEWSPAPER DEVELOPMENTS

JOB LOSSES

NEWSPRINT COSTS

INDUSTRY RESTRUCTURING

INSTITUTIONAL WOES

Forecasts

FORECASTS 1997 TO 2001

ECONOMIC FACTORS

THE OVERALL MARKET

Table 25: Forecast of National and Regional Newspaper Revenue (£m), 1997-2001

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The UK newspaper industry is a major sector of the UK publishing industry. At the end of 1996, there were around 1,200 newspapers in the UK. Total turnover of these papers in 1996 was £4.85bn according to Key Note estimates.

Although almost all the papers published in the UK are local papers, the total revenue of the few national papers is greater than that of all the locals combined. This is because the total weekly circulation of the regionals is only around 28 million, whereas the total weekly circulation of the nationals is approximately 96 million.

The industry is becoming increasingly concentrated, especially in the regional sector, where a number of large groups have changed hands in the last 2 years. Just 20 publishers account for 88.5 percent of the total circulation of the regional newspapers. Among the nationals, one publisher, News International, accounts for 36.7 percent of the market.

Since the middle of 1996, there have been some interesting developments in sales trends. Total national quality newspaper sales have risen strongly, while total popular newspaper sales have fallen yet again. In the regional press sector, the evening titles have been badly hit and several of the morning papers have also seen a sales decline. By contrast, more than half the weekly paid-for newspapers registered a rise in sales.

The biggest industry event so far in 1997 has been the agreed bid by the Mirror Group for a major regional press group, Midland Independent Newspapers (MIN). This means that in the space of a year, almost all the Midland's leading newspapers have changed hands, for EMAP's newspapers (focused around the East Midlands) were bought last year.

At the moment, the industry is largely doing very well. Although sales may be down, advertising revenues are up, so profits for 1997 will be good. The industry's fortunes will look less rosy by the middle of 1998. By then, the economy will probably be slowing down, advertising levels will be lower than in 1996, and the weaker papers will look vulnerable. 1998 could prove to be a year of considerable restructuring, with a change of ownership for at least one national paper. Overall, the revenue of the newspapers industry is forecast by Key Note to be £5.96bn by the year 2001.

Text © 1997 Key Note

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