| KN22033 |
| KEY NOTE CONSUMER MAGAZINES : AUGUST 2003 |
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This report covers: consumer magazines, tourism, travel, motoring, sports, outdoors, boating, sailing, mountaineering, walking, hobbies, health, fitness, food, drink, cars, women's interests, men's magazines, children's magazines, teenage, pop, leisure guides, AA Magazine, Sky Customer Magazine, Boots Health & Beauty, Cable Guide, Safeway Magazine, What's on TV, Skyview,
Companies covered include: BBC Worldwide, Condé Nast Publications, DC Thomson & Company, Dennis Publishing, EMAP, Future Publishing, Hachette Filipacchi, Haymarket Magazines, H Bauer Publishing, IPC Magazines, The National Magazine Company, Northern & Shell, Paragon Publishing, Puzzler Media, Reader's Digest Association,
| Executive Summary 1 |
| 1. Market Definition 9 |
| REPORT COVERAGE 9 |
| MARKET SECTORS 10 |
| By Number of Titles 10 |
| Table 1: Leading Consumer Market Sectors Ranked by Number of Titles (000), April 2003 10 |
| By Average Net Circulation 11 |
| MARKET TRENDS 13 |
| Increasing Importance of Customer Magazines 13 |
| Table 2: The Top 20 Free and Paid-For Consumer Magazines by Average Net Circulation (000), July-December 2002 13 |
| Niche Titles 14 |
| Celebrity Themes 14 |
| Women Purchasers 14 |
| ECONOMIC TRENDS 15 |
| Population 15 |
| Table 3: UK Resident Population Estimates by Sex (000 and percent), Mid-Years 1998-2002 15 |
| Gross Domestic Product 15 |
| Table 4: UK Gross Domestic Product at Current and Constant 1995 Prices (£m), 1998-2002 16 |
| Inflation 16 |
| Table 5: UK Rate of Inflation ( percent), 1998-2002 16 |
| Unemployment 16 |
| Table 6: Actual Number of Unemployed Persons (million and percent), 1998-2002 17 |
| MARKET POSITION 17 |
| The UK 17 |
| By Value 17 |
| Table 7: Estimated Total Revenue of UK Publishers of Consumer and Business Magazines (£m), 2002 18 |
| By Volume 18 |
| Table 8: Total Number of Consumer and Business Magazines (000), 2002 18 |
| Overseas 18 |
| 2. Market Size 19 |
| THE TOTAL MARKET 19 |
| By Value 19 |
| Table 9: Estimated Total Revenue of UK Publishers of Consumer Magazines (£m), 1997-2002 19 |
| Table 10: Total Number of Consumer Magazine Titles in the UK (000), 1997-2002 20 |
| MARKET SECTORS 20 |
| TV Listings Magazines 20 |
| Table 11: Selected TV Listings Magazines by Average Net Circulation (000), July to December 1997, 1999, 2001 and 2002 21 |
| Women's Magazines 21 |
| Women's Weekly Magazines 21 |
| Table 12: Top Women's Weekly Magazines by Average Net Circulation (000), July to December 1997, 1999, 2001 and 2002 22 |
| Women's Monthly Magazines 23 |
| Table 13: Selected Women's Monthly Magazines by Average Net Circulation (000), July to December 1997, 1999, 2001 and 2002 23 |
| Health and Beauty Magazines 24 |
| Table 14: Selected Health and Beauty Magazines by Average Net Circulation, July to December 1999, 2001 and 2002 25 |
| Teenage Magazines 25 |
| Table 15: Selected Teenage Magazines by Average Net Circulation (000), July to December 1997, 1999, 2001 and 2002 26 |
| Pop and Rock Music Magazines 26 |
| Table 16: Selected Pop and Rock Music Magazines by Average Net Circulation (000), July to December 1997, 1999, 2001 and 2002 27 |
| Young Lifestyle Magazines 27 |
| Table 17: Selected Young Lifestyle Magazines by Average Net Circulation (000), July to December 1997, 1999, 2001 and 2002 27 |
| Men's Magazines 28 |
| Table 18: Selected Men's Magazines by Average Net Circulation (000), July to December 1997, 1999, 2001 and 2002 28 |
| Motoring Magazines 29 |
| Table 19: Selected Motoring Magazines by Average Net Circulation (000), July to December 1997, 1999, 2001 and 2002 29 |
| Photography Magazines 30 |
| Table 20: Selected Photography Magazines by Average Net Circulation (000), July to December 1997, 1999, 2001 and 2002 30 |
| Computing Magazines 31 |
| Table 21: Selected Computing Magazines by Average Net Circulation (000), July to December 1997, 1999, 2001 and 2002 31 |
| Internet Magazines 32 |
| Table 22: Selected Leading Internet Magazines by Average Net Circulation (000), July to December 1999, 2001 and 2002 32 |
| Computer Games Magazines 32 |
| Table 23: Selected Computer Games Magazines by Average Net Circulation, July to December 1997, 1999, 2001 and 2002 33 |
| Boating and Fishing Magazines 33 |
| Table 24: Selected Boating and Fishing Magazines by Average Net Circulation (000), July to December 1997, 1999, 2001 and 2002 34 |
| Football Magazines 34 |
| Table 25: Selected Football Magazines by Average Net Circulation (000), July to December 1997, 1999, 2001 and 2002 35 |
| Golf Magazines 35 |
| Table 26: Selected Golf Magazines by Average Net Circulation (000), July to December 1997, 1999, 2001 and 2002 35 |
| Home Interest Magazines 36 |
| Table 27: Selected Home Interest Magazines by Average Net Circulation (000), July to December 1997, 1999, 2001 and 2002 36 |
| Gardening Magazines 37 |
| Table 28: Selected Gardening Magazines by Average Net Circulation (000), July to December 1997, 1999, 2001 and 2002 37 |
| Cookery and Kitchen Magazines 38 |
| Table 29: Selected Cookery and Kitchen Magazines by Average Net Circulation (000), July to December 2001/2002 38 |
| OVERSEAS TRADE 39 |
| 3. Industry Background 40 |
| Recent History 40 |
| INDUSTRY SYNOPSIS 41 |
| Table 30: Industry Synopsis for UK Publishing of Journals and Periodicals (£000, £ and percent), 2003 41 |
| Number of Companies 42 |
| Table 31: Number of VAT-Based Enterprises in the UK Periodical Publishing Industry by Turnover Sizeband (£000 and percent), 2003 42 |
| EMPLOYMENT 43 |
| Table 32: Number of VAT-Based UK Local Units in the Periodical Publishing Industry by Employment Sizeband (Number and percent), 2003 43 |
| REGIONAL VARIATIONS IN THE MARKETPLACE 44 |
| DISTRIBUTION 44 |
| HOW ROBUST IS THE MARKET? 45 |
| LEGISLATION 45 |
| TRADE ASSOCIATIONS 45 |
| Periodical Publishers Association 45 |
| 4. Competitor Analysis 46 |
| THE MARKETPLACE 46 |
| Table 33: Top 15 Consumer Publishers by Average Net Circulation (000), January to December 2002 46 |
| FOREIGN PRESENCE 47 |
| MARKET LEADERS 47 |
| Table 34: Selected Leading Publishers of Consumer Magazines by Turnover (£m), 2001/2002 48 |
| BBC Worldwide Ltd 48 |
| Company Structure 48 |
| Current and Future Developments 48 |
| Financial Results 49 |
| Condé Nast Publications Ltd 49 |
| Company Structure 49 |
| Current and Future Developments 49 |
| Financial Results 49 |
| DC Thomson & Company Ltd 49 |
| Company Structure 49 |
| Current and Future Developments 50 |
| Financial Results 50 |
| Dennis Publishing Ltd 50 |
| Company Structure 50 |
| Current and Future Developments 50 |
| Financial Results 50 |
| EMAP PLC 50 |
| Company Structure 50 |
| Current and Future Developments 51 |
| Financial Results 51 |
| Future Publishing Ltd 51 |
| Company Structure 51 |
| Current and Future Developments 51 |
| Financial Results 51 |
| Hachette Filipacchi (UK) Ltd 52 |
| Company Structure 52 |
| Current and Future Developments 52 |
| Financial Results 52 |
| Haymarket Magazines Ltd 52 |
| Company Structure 52 |
| Current and Future Developments 52 |
| Financial Results 52 |
| H Bauer Publishing Ltd 53 |
| Company Structure 53 |
| Current and Future Developments 53 |
| Financial Results 53 |
| IPC Media Ltd 53 |
| Company Structure 53 |
| Current and Future Developments 53 |
| Financial Results 54 |
| The National Magazine Company Ltd 54 |
| Company Structure 54 |
| Current and Future Developments 54 |
| Financial Results 54 |
| Northern & Shell PLC 55 |
| Company Structure 55 |
| Current and Future Developments 55 |
| Financial Results 55 |
| Paragon Publishing Ltd 55 |
| Company Structure 55 |
| Current and Future Developments 55 |
| Financial Results 55 |
| Puzzler Media Ltd 56 |
| Company Structure 56 |
| Current and Future Developments 56 |
| Financial Results 56 |
| Reader's Digest Association Ltd 56 |
| Company Structure 56 |
| Current and Future Developments 56 |
| Financial Results 56 |
| CUSTOMER MAGAZINE PUBLISHERS 57 |
| Redwood Publishing 57 |
| John Brown Citrus Publishing 57 |
| OUTSIDE SUPPLIERS 58 |
| MARKETING ACTIVITY 58 |
| Table 35: Main Media Advertising Expenditure by Consumer Magazine Publishers (£000), Years Ending March 2000 and 2003 58 |
| Exhibitions 59 |
| 5. Strengths, Weaknesses, Opportunities and Threats 60 |
| STRENGTHS 60 |
| WEAKNESSES 60 |
| OPPORTUNITIES 60 |
| THREATS 60 |
| 6. Buying Behaviour 61 |
| INTRODUCTION 61 |
| CUSTOMER PROFILE 61 |
| By Sex and Age 62 |
| Table 36: Buying Habits and Attitudes Towards Magazines, by Age and Sex ( percent of adults agreeing), 2003 63 |
| By Social Grade 64 |
| Table 37: Buying Habits and Attitudes Towards Magazines by Social Grade ( percent of adults agreeing), 2003 64 |
| By Region 65 |
| Table 38: Buying Habits and Attitudes Towards Magazines by Region ( percent of adults agreeing), 2003 66 |
| 7. Current Issues 67 |
| ADVERTISING 67 |
| NEW TITLES 67 |
| CORPORATE DEVELOPMENTS 68 |
| NEW APPOINTMENTS 69 |
| 8. The Global Market 70 |
| introduction 70 |
| FOREIGN PUBLISHERS IN THE UK 70 |
| UK Publishers Selling Abroad 71 |
| THE GLOBAL MARKET 71 |
| Table 39: Selected Countries, Consumer Magazine Markets Ranked by Number of Titles (000), 2001 72 |
| Table 40: The Average Penetration of Adult Readership of Consumer Magazines by Volume of Sales in Selected European Countries ( percent), 2001 73 |
| Table 41: Sales Distribution of Consumer Magazines in Selected Countries by Value ( percent), 2001 74 |
| 9. Forecasts 75 |
| iNTRODUCTION 75 |
| FORECASTS economic trends 75 |
| Population 75 |
| Table 42: Forecast UK Resident Population by Sex (000 and percent), 2003-2007 75 |
| Gross Domestic Product 76 |
| Table 43: Forecast Growth of UK Gross Domestic Product in Real Terms ( percent), 2003-2007 76 |
| Inflation 76 |
| Table 44: Forecast UK Rate of Inflation ( percent), 2003-2007 76 |
| Unemployment 76 |
| Table 45: Forecast Actual Number of Unemployed Persons (million and percent), 2003-2007 77 |
| FORECASTS 2003 TO 2007 77 |
| Table 46: Forecast Total Revenue of UK Publishers of Consumer Magazines by Value, (million and percent), 2003-2007 77 |
| Table 47: Forecast Number of Consumer Magazines Titles in the UK (000), 2003-2007 78 |
| FUTURE TRENDS 78 |
| Advertising 78 |
| Reaching a Defined Policy on Bulk Copies 78 |
| Developing Markets 79 |
| 10. Company Profiles 80 |
| Bbc Worldwide Ltd 81 |
| Condé Nast Publications Ltd 83 |
| Dennis Publishing Ltd 85 |
| Emap Plc 87 |
| Future Publishing Ltd 89 |
| Haymarket Magazines Ltd 91 |
| Ipc Media Ltd 93 |
| National Magazine Company Ltd 95 |
| Further Sources 97 |
| Associations 97 |
| General Sources 97 |
| Bonnier Information Sources 98 |
| Government Publications 99 |
| Other Sources 99 |
| The consumer magazines market is very strong in the UK, both in terms of readership and advertising. Key Note estimates that the total revenue of UK consumer magazine publishers in 2002 was £3.09bn. At the end of 2002, there were 3.1 million titles. |
| The largest number of titles is found in the leisure and entertainment, sector but, in terms of sales volume, the most important sector is women's magazines. More than 8 million copies of women's monthlies and 7.9 million copies of women's weeklies are sold every month. Other leading sectors include: motoring, TV listings, cookery and kitchen, and men's magazines. There are several growing sectors, including children's, teens' and men's interests. |
| There are around 15 major publishers of consumer magazines. They include: IPC Media Ltd, EMAP PLC, BBC Worldwide Ltd, H Bauer publishing Ltd, The National Magazine Company Ltd, Future Publishing Ltd, Hachette Filipacchi (UK) Ltd, Condé Nast (UK) Ltd and Haymarket Publishing Ltd. Hachette Filipacchi, which bought Attic Futura (UK) Ltd in 2002, is expanding in the market. So too is Haymarket, which has become a major contract publisher (which means it publishes own-brand magazines for consumer-oriented business organisations). |
| The market had a difficult time in 2001 and the first half of 2002. However, since then, the market has been very strong. Advertising has recovered and several publishers have announced new titles for 2003. The flurry of new titles will heighten competition and make 2003 an exciting year in the market. |
| During 2003, Key Note commissioned BMRB Access to survey the buying habits and attitudes of adults towards magazines and newspapers. Key Note forecasts a growth of 2.9 percent in the market's value for 2003, rising to 3.5 percent in 2004. Title numbers are estimated to grow quite slowly by historical standards — by 1.5 percent in 2003 and by 2 percent each year thereafter. |
Text © 2003 Key Note
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Last updated by Amanda Porteous July 2003
