Editor: Jacob Howard
ISBN: 1-84168-163-6

This report covers: consumer magazines, tourism, travel, motoring, sports, outdoors, boating, sailing, mountaineering, walking, hobbies, health, fitness, food, drink, cars, women's interests, men's magazines, children's magazines, teenage, pop, leisure guides, AA Magazine, Sky Customer Magazine, Boots Health & Beauty, Cable Guide, Safeway Magazine, What's on TV, Skyview,

Companies covered include: Attic Futura (UK), BBC Worldwide, Conde Nast Publications, DC Thomson & Company, Dennis Publishing, EMAP, Future Publishing, Gruner & Jahr, Haymarket Magazines, H. Bauer Publishing, IPC Media, National Magazine Company, Paragon Publishing, Readers Digest Association, VNU Business Publications, Redwood Publishing, John Brown Contract Publishing,

GO TO LATEST EDITION

Executive Summary

Table of Contents

Back to Printing and Publishing Index and Shopping Cart

Back To REPORTFINDER home page and Search Engine

EXECUTIVE SUMMARY

Magazines are thriving more than any other sector of the printed media and continue to develop as a major information, entertainment and advertising medium. Key Note estimates that the value of the consumer magazine market (including customer magazines) was £3.1bn in 2000 with the total number of titles exceeding 3,000.

Consumer magazine publishing is a growing market with new titles springing up in every sector. The largest number of titles are in the travel, tourism and leisure sectors. The highest-selling titles tend to be in a small group of sectors, such as television and radio listings, women's interests, men's interests, home interests and teenage interests.

There are around 15 major publishers in consumer magazines, the dominant publishers including: IPC Media Ltd, EMAP PLC, BBC Worldwide Ltd, The National Magazine Company Ltd, H Bauer and Attic Futura (UK) Ltd. These companies have maintained their position in the marketplace, but they are coming under stronger competition, both from among their nearest rivals and from medium-sized publishers.

Readership of magazines remains strong, with around 80 percent of adults reading at least one magazine regularly. One of the big changes in the last few years has been the increase in the numbers of men reading magazines. Today, men are as likely to read a magazine as women.

The major changes taking place in the consumer magazine market include: the rise and development of customer titles, such as Ford Magazine, or Sainsbury's The Magazine; the growth of brand management; the rise of online services and the growth of spin-off titles.

Although this market is in good form, there is some concern about the future. The growth in total circulation appears to be slackening off. New titles are launched but many falter. The sale of Gruner & Jahr (UK) by its German owners sent a shiver down the industry's spine. The response of the industry when this happened in July/August 2000 was that if Gruner & Jahr finds it difficult to survive, what will happen to the other magazine publishers?

Key Note is forecasting that the market will grow by 22.7 percent between 2001 and 2005. This forecast may look very good, but if inflation is taken into account, it is actually fairly cautious.

Back to Top

TABLE OF CONTENTS

Text © 2001 Key Note

Back to Top

Back To REPORTFINDER HOME PAGE

Ariadne - working together with our customers to enhance productivity and increase knowledge

© 2001 www.the-list.co.uk Ariadne

Last updated byPaul Tucker 15th March 2001