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KN22025

KEY NOTE BUSINESS PRESS DECEMBER 1995

ISBN 1-85765-509-5

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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

MARKET POSITION

MARKET SECTORS

MARKET TRENDS

Table 1: Trends in Advertising Revenue for the Main Business Press Sectors ( percent), July to September 1995

Market Size

THE TOTAL MARKET

MARKET SECTORS

Table 2: Total Revenue of the UK Business Press Market (£m), 1991-1995

Table 3: Growth in the Number of Business Press Titles, January to December 1980-1995

Table 4: Total Circulation of Business Press Titles (million copies), 1991-1995

Table 5: Market Sectors Ranked by Display Advertising Revenue (£m), 1995

Table 6: Leading General Business Magazines - Average Net Circulation, January to December 1990-1994

Table 7: Circulation of Selected Computing Magazines - Average Net Circulation, 1990-1994

Table 8: Circulation of Selected Engineering Magazines - Average Net Circulation, January to December 1990-1994

Table 9: Circulation of Selected Medical Magazines - Average Net Circulation, January to December 1990-1994

Table 10: Circulation of Leading Grocery and Licensing Magazines - Average Net Circulation, 1995

Table 11: Circulation of Leading Agricultural and Farming Magazines -Average Net Circulation, January to December 1990-1994

Table 12: Circulation of Selected Electronics Magazines - Average Net Circulation, January to December 1992-1994

Table 13: Circulation of Leading Financial Services Magazines - Average Net Circulation, January to December 1994

Table 14: Circulation of Selected Travel Magazines - Average Net Circulation, January to December 1992-1994

Table 15: Circulation of Selected Marketing Magazines - Average Net Circulation, January to December 1992-1994

Table 16: Circulation of Selected Architectural/Building/Construction Magazines - Average Net Circulation, 1990-1994

Industry Background

INTRODUCTION

INDUSTRY GROWTH

A CONCENTRATED INDUSTRY

TRADE ASSOCIATIONS

Table 17: Major UK Business Press Publishers Ranked by Business Titles, December 1995

Competitor Analysis

MAJOR PUBLISHERS

ADVERTISING AND PROMOTION

Strengths, Weaknesses, Opportunities and Threats (SWOT)

TOTAL MARKET

THE BIG THREE PUBLISHERS (REED, EMAP AND MILLER FREEMAN)

SMALL- TO MEDIUM-SIZED PUBLISHERS

Buying Behaviour

FREE MAGAZINES

SUBSCRIPTION-BASED MAGAZINES

RECENT SURVEYS

THE REACH OF READERSHIP

Table 18: Reach of the Business Press in Various Market Sectors ( percent), 1995

Outside Suppliers to the Industry

PRINTERS

JOURNALISTS

ADVERTISING AGENCIES

CIRCULATION LIST SERVICES

Current Issues

INTRODUCTION

CORPORATE ACTIVITY

COMPANY RESULTS AND FINANCIAL NEWS

NEW TITLES

PPA'S BUSINESS PRESS STUDY

CONTRACT PUBLISHING

Forecasts

TOTAL REVENUE

NUMBER OF TITLES

Table 19: Total Revenue of the UK Business Press Market (£m), 1994-1997

Table 20: Number of Business Press Titles, 1994-1997

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

ICC INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The UK business press is an important part of the economy and faces continuing market growth for the rest of the decade. The business press is sometimes described as the trade and professional press or the

business-to-business press. Business press titles serve two functions: firstly, to keep readers in touch with professional issues, and secondly to communicate new developments in the industry and its markets, which will have a bearing on the reader's organisation. Most titles are distributed free of charge, which means that advertising is of paramount importance to business press publishers.

The value of the market in 1995 was around £1.7bn. In October 1995, there were just over 5,300 business titles out of a combined total of 8,000 consumer and business magazines. The total circulation of business titles was 284 million. Although some business titles are in newspaper format, they tend to be classified as part of the UK magazine market.

The three strongest sectors in 1995 were electronics, catering and travel, while the three weakest were building/architecture, medical and financial services. The strong sectors are generally those that are serving the healthy and dynamic sectors of the UK economy, that are experiencing steady or rising advertising revenues and which have stable or growing circulations.

One noticeable feature of the industry is that the major groups are combining publishing with exhibitions and seminars. Key Note sees this trend developing and strengthening during 1996 and 1997. There is clearly a natural crossover in markets between trade exhibitions and trade, i.e. business publishing. Moreover, the profits from exhibitions and seminars can support publishing business titles on-line. This is unlikely to supplant the printed copy. However, it will expand the opportunities for business press publishers; it should also serve to extend the shelf-life of individual titles since titles that are on-line can easily be indexed and, therefore, accessed long after publication.

Over the next 3 years, Key Note expects further mergers, acquisitions and disposal of titles to take place.

Text © 1995 Key Note

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