| KN22005 |
| KEY NOTE BOOK PUBLISHING : March 2005 |
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This report covers: book publishing, consumer books, academic books, professional books, English Language Teaching books, ELT, school books, bookshop chains, independent bookshops, supermarkets, book clubs, the internet, widening the customer base, supply-chain costs,
Companies covered include: Blackwell Publishing, Cambridge University Press, Harper Collins, Hodder Headline, Macmillan, Oxford University Press, Pearson, Reed Elsevier, T & F Informa, The Random House Group,
| Executive Summary |
| 1. Market Definition |
| Report Coverage |
| MARKET SECTORS |
| Consumer Books |
| Academic and Professional Books |
| School Books |
| MARKET TRENDS |
| ECONOMIC TRENDS |
| Population |
| Table 1: UK Resident Population Estimates by Sex (000 and %), Mid-Years 1999-2003 |
| Gross Domestic Product |
| Table 2: UK Gross Domestic Product at Current and Annual Prices (£m), 1999-2003 |
| Unemployment |
| Table 3: Actual Number of Unemployed Persons (million), 1999-2003 |
| Inflation |
| Table 4: UK Rate of Inflation (%), 1999-2003 |
| MARKET POSITION |
| The UK |
| Table 5: UK Publishing Sales by Sector by Value, (£m and %), 2004 |
| Overseas |
| 2. Market Size |
| THE TOTAL MARKET |
| Retail Book Sales |
| Table 6: The Total UK Retail Book Market by Sector by Value at Current Prices (£m at rsp), 2000-2004 |
| Table 7: The Total UK Retail Book Market by Share by Value (%), 2004 |
| Book Output |
| Table 8: Output of Books in the UK by Number of Titles, 1998-2004 |
| Categories |
| By MARKET SECTOR |
| Consumer Books |
| Table 9: The UK Retail Consumer Books Sector by Value at Current Prices (£m at rsp), 2000-2004 |
| Academic and Professional Books |
| Table 10: The UK Retail Academic and Professional Books Sector by Value at Current Prices (£m at rsp), 2000-2004 |
| School Books |
| Table 11: The UK Retail School Book Sector by Value at Current Prices (£m at rsp), 2000-2004 |
| Overseas Trade |
| Exports |
| Table 12: UK Publishers' Export Sales by Value (£m), 1997, 1998, 1999 and 2001-2003 |
| Imports |
| 3. Industry Background |
| RECENT HISTORY |
| INDUSTRY SYNOPSIS |
| NUMBER OF COMPANIES |
| Table 13: Number of UK VAT-Based Enterprises Engaged in the Book Publishing Industry by Turnover Sizeband (number and %), 2003 and 2004 |
| EMPLOYMENT |
| Table 14: Number of UK VAT-Based Local Units Engaged in the Book Publishing Industry by Employment Sizeband (number and %), 2003 and 2004 |
| REGIONAL VARIATIONS in the marketplace |
| DISTRIBUTION |
| Retailing |
| Bookshop Chains |
| Independent Booksellers |
| Supermarkets and Mixed Multiples |
| Book Clubs and Mail Order |
| The Internet |
| Other Outlets |
| How Robust is the market? |
| LEGISLATION |
| Retail and Pricing |
| Copyright and Libel |
| VAT on Books |
| KEY TRADE ASSOCIATIONS |
| The Independent Publishers' Guild |
| The Publishers' Association |
| Other Trade Organisations |
| Book Marketing Ltd |
| Nielsen BookData |
| 4. Competitor Analysis |
| THE MARKETPLACE |
| MARKET LEADERS |
| Table 15: The Top Ten UK Publishers by Turnover and Pre-Tax Profit (£m), 2003/2004 |
| Blackwell Publishing Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Cambridge University Press |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Harper Collins Publishers Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Hodder Headline Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Macmillan Publishers Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Oxford University Press |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Pearson PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Reed Elsevier Group PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| T&F Informa PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| The Random House Group Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Other Publishers |
| Marketing Activity |
| Main Media Advertising Expenditure |
| Table 16: Main Media Advertising Expenditure by Leading Publishers (£000), Years Ending December 2002 and 2004 |
| Exhibitions |
| CONFERENCES |
| 5. Strengths, Weaknesses, Opportunities and Threats |
| STRENGTHS |
| WEAKNESSES |
| OPPORTUNITIES |
| THREATS |
| 6. Buying Behaviour |
| Consumer Penetration |
| Purchasing Patterns |
| Table 17: The Purchase of Consumer Books in the UK in the Last 12 Months (%), 1995, 1997, 1999, 2000 and 2003-2004 |
| Book Purchasing by Demographic Group |
| Table 18: Penetration of Purchasers of Hardback and Paperback Books by Sex, Age, Social Grade and Region (% of adults), 2001, 2003 and 2004 |
| Purchasing Profile by Demographic Group |
| Table 19: Profile of Purchasers of Hardback and Paperback Books by Sex, Age, Social Grade and Region (%), 2001, 2003 and 2004 |
| AUDIO BOOKS |
| 7. Current Issues |
| PRICING |
| Growth in Discounting |
| Supermarket Price Cutting |
| Cover Prices |
| CORPORATE NEWS |
| Strategic Reviews |
| Mergers and Acquisitions |
| 8. The Global Market |
| The World Market |
| The EU |
| 9. Forecasts |
| INTRODUCTION |
| Economic Forecasts |
| Table 20: UK Economic Forecasts for Population, Gross Domestic Product, Inflation and Unemployment (000, % and million), 2004-2008 |
| FORECASTs 2005 to 2009 |
| Table 21: The Forecast Total UK Retail Book Market by Value (£m at rsp), 2005-2009 |
| Future TRends |
| Open Source or Not? |
| Expanding the Market |
| 10. Company Profiles |
| Blackwell Publishing LTD |
| Harper Collins Publishers LTD |
| Macmillan Publishers LTD |
| Pearson PLC |
| Reed Elsevier Group PLC |
| Taylor & Francis Group LTD |
| The Random House Group LTD |
| Further Sources |
| Associations |
| Publications |
| General Sources |
| Government Publications |
| Bonnier Information Sources |
| This report looks at book publishing and its UK market. The book market in the UK is the second largest by value, in Europe and is the strongest EU market in terms of market growth. In 2004, it is estimated to have grown faster than the US market. This report looks principally at the market for UK publishers' books in the UK, which comprises three sectors: consumer books; academic and professional books; school books. |
| Key Note estimates that the value of retail book sales in 2004 was £3.98bn, which represents a 3.2% increase on 2003. Around two-thirds of the market is represented for by consumer sales. 2004 was somewhat disappointing after the exceptionally good year experienced in 2003. UK retailers in every sector, including bookselling, experienced a poor Christmas season. Some booksellers have complained that there have been not enough bestsellers in 2004. For example, there have not been any more books about Princess Diana, such as the autobiography of Paul Burrell in 2003, A Royal Duty, in which he focuses on his life with Diana, and nothing to succeed Eats, Shoots and Leaves, which was a runaway success in 2003. The first of these was predicted to sell well, but the latter's success was unexpected. The chance to back a winning book is one of the things that makes publishing an exciting industry for those inside it. |
| The industry is characterised by a handful of global conglomerates, such as Reed Elsevier Group PLC, Pearson PLC, The Random House Group Ltd and Harper Collins Publishers Ltd. These are major international companies. A major development was the acquisition of Hodder Headline from WH Smith by the French publisher Hachette Filipacchi in 2004. This marks the further internationalisation of UK publishing, i.e. there is a greater foreign ownership of UK publishing. Hachette already owned Orion (which owned Weidenfeld & Nicholson), so it has become the UK's second-largest consumer book publisher. Macmillan and Random House are both owned by German companies. The other major publishers are Blackwell and the university presses of Oxford and Cambridge. |
| The percentage of adults who buy books is gradually rising, yet around half the UK population rarely buys a book. Heavy book buyers — those who buy ten or more books per year — represent an important part of the publishers' customer base. Book buying is spread across all age ranges, but there is a slightly higher propensity to buy books among those aged around 25 to 55 than among other groups. |
| Publishers are still looking for ways to increase the UK market. In order to do this they are trying to work more closely with the booksellers, but change will take place slowly. Pricing remains an important issue; not just the question of price cuts and the power of the supermarkets, but whether prices should be printed on books at all. |
| Key Note is forecasting that the total book market will increase in value by around 10.4% between 2005 and 2009. A higher market growth looks unlikely. |
Text © 2005Key Note
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Last updated by Amanda Porteous 2005
