| KN21062 |
| KEY NOTE Stationery : March 2002 |
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This report covers: stationery, forms, account books, gummed paper, envelopes, writing instruments, binders, ribbons, filing trays, box files, ballpoints, rollerball pens, felt tips, pencils, crayons, fountain pens, business forms, desk accessories, presentation products, personal stationery,labels,chalks,greetings cards,in-house printing,diaries & organisers,files,folders,desk accessories,computer stationery,
Companies covered include: Acco UK,Avery Dennison Office Products UK ,Esselte UK ,John Dickinson Stationery ,Sanford UK ,Dudley Office Supplies,Globus Office World,Guilbert UK,Kingfield Heath,Lyreco,Office Depot International,OyezStraker,Ryman Spicers, Staples,Charles Letts,
EXECUTIVE SUMMARY
The UK stationery market was worth £2.4bn at manufacturers' selling prices (msp) in 2000. Key Note estimates that there was a slight fall in 2001 to £2.37bn. This market includes products for office, home and educational use but excludes greetings cards, calendars and gift wrap.
76.6 percent of the market is made up of products made principally from paper and board — for example, envelopes, cut paper, continuous business forms, files and folders. The remaining 23.4 percent of the market is made up of writing instruments, desktop items and other miscellaneous stationery items.
The trends affecting most sectors in 2000 and 2001 have been falling prices and competition from cheap imports. However, not all sectors have been equally affected. Demand remains strong for fashionable writing instruments, personal stationery and for bespoke stationery for the direct mail sector.
The stationery market is affected by the health of
the general economy.
In 2001, the difficulties for the industrial sector of
the economy meant that some customers had reduced stationery needs or had
closed completely, with the level of bad debts increasing. In the two-tier
economy, consumer spending remained high, helping make the personal stationery
market relatively prosperous.
Industry observers now accept that increasing use of computers is boosting the demand for office papers rather than the reverse, as was once expected. The eventual threat of the paperless office has been pushed further into the future, with experts predicting further growth in cut paper (at least in volume terms).
The volume of direct mail continues to grow, although this market is more mature in the UK than elsewhere in Europe. This trend is particularly helpful to the bespoke envelopes and business forms sectors, and to label sales.
The future direction of the market will depend on the economy, on any decision to enter the euro, on consumer spending levels and on direct-mail levels. Key Note expects a further downturn in the market value of stationery in 2002, followed by stabilisation at a reduced level.
TABLE OF CONTENTS
| Executive Summary |
| 1. Market Definition |
| REPORT COVERAGE |
| MARKET SECTORS |
| Paper and Board Stationery |
| Other Stationery |
| MARKET TRENDS |
| Competition |
| Commercial Stationery |
| Personal Stationery |
| Raw Materials |
| The Growth of Direct Mail |
| Growth in Electronic Communications |
| The Rise in Student Numbers |
| Table 1: Growth Index of the UK Stationery Market at Current Manufacturers’ Prices (1997=100), 1997-2001 |
| MARKET POSITION |
| The UK |
| Table 2: The Stationery Market Compared with Other Related Markets (£bn at msp), 1997-2001 |
| Overseas |
| Table 3: Comparison of Selected Major National Stationery Markets (£bn at msp), 2001 |
| KEY TRADE ASSOCIATIONS |
| BOSS Federation |
| Envelope Makers & Manufacturing Stationers’ Association |
| National Association of Paper Merchants |
| 2. Market Size |
| THE TOTAL MARKET |
| Table 4: The Apparent UK Market for Stationery (£m at msp), 1997-2001 |
| Table 5: The Apparent UK Market for Stationery by Main Product Sector (£m at msp), 1997-2001 |
| The Consumer Sector |
| By Market Sector |
| Paper and Board Stationery |
| and Storage Boxes |
| Table 6: The Apparent UK Market for Box Files and Storage Boxes of Paper and Board (£m at msp and percent), 1997-2001 |
| Envelopes |
| Table 7: The Apparent UK Market for Envelopes (£m at msp and percent), 1997-2001 |
| Table 8: Imports and Exports of Envelopes (£m, tonnes and £/tonne), 1997-2001 |
| Boxed Stationery Assortments |
| Table 9: The Apparent UK Market for Boxed Stationery Assortments (£m at msp and percent), 1997-2001 |
| Registers, Account Books, Diaries, Exercise Books, Albums |
| 1997-2001 |
| Binders, Folders, File Covers |
| Table 11: The Apparent UK Market for Binders, Folders and File Covers (£m at msp and percent), 1997-2001 |
| Multipart Business Forms and Listing Paper |
| Table 12: The Apparent UK Market for Multipart Business Forms and Listing Paper (£m at msp and percent), 1997-2001 |
| Book Covers, Blotting Pads, Etc. |
| Table 13: The Apparent UK Market for Book Covers, Blotting Pads, Etc. (£m at msp and percent), 1997-2001 |
| Cut Self-Adhesive or Gummed Paper |
| Table 14: The Apparent UK Market for Cut Self-Adhesive or Gummed Paper (£m at msp and percent), 1997-2001 |
| Cut Office Paper and Paperboard for Writing and Printing |
| Table 15: The Apparent UK Market for Cut Office Paper and Paperboard for Writing and Printing (£m at msp and percent), 1997-2001 |
| Other Paper or Paperboard Stationery |
| Table 16: The Apparent UK Market for Other Paper or Paperboard Stationery (£m at msp and percent), 1997-2001 |
| Other Stationery |
| Plastic Products for Office or School Use |
| Table 17: The Apparent UK Market for Plastic Products for Office or School Use (£m at msp and percent), 1997-2001 |
| Writing Instruments |
| Table 18: The Apparent UK Market for Writing Instruments (£m at msp and percent), 1997-2001 |
| Table 19: The Apparent UK Market for Writing Instruments by Sector (£m at msp and percent), 1997-2001 |
| Metal Filing Trays and Cabinets for Desktop Use |
| Table 20: The Apparent UK Market for Metal Filing Trays and Cabinets for Desktop Use (£m at msp and percent), 1997-2001 |
| Fittings for Binders and Files, Paperclips, Staples, Etc. |
| Table 21: The Apparent UK Market for Fittings for Binders and Files, Paperclips, Staples, Etc. (£m at msp and percent), 1997-2001 |
| Typewriter and Printer Ribbons and Ink Pads |
| Table 22: The Apparent UK Market for Typewriter and Printer Ribbons and Ink Pads (£m at msp and percent), 1997-2001 |
| Other Non-Paper and Board Stationery Items |
| Table 23: The Apparent UK Market for Other Non-Paper and Board Stationery Items (£m at msp and percent), 1997-2001 |
| OVERSEAS TRADE |
| General Overview |
| Table 24: Net Imports of Stationery to the UK (£m at msp), 1997-2001 |
| Imports |
| Table 25: Import Penetration of the UK Stationery Market (£m at msp and percent), 1997-2001 |
| Table 26: UK Imports of Stationery by Main Product Type (£m at msp), 1997-2001 |
| Trading Partners |
| Envelopes |
| Table 27: Imports of Envelopes by Source (£m at msp and percent), 2000 |
| Boxed Stationery Assortments |
| Registers, Account Books, Diaries, Etc. |
| Table 28: UK Imports of Registers, Account Books, Diaries, Etc. by Source (£m at msp and percent), 2000 |
| Binders, Folders and File Covers |
| Albums |
| Cut Self-Adhesive or Gummed Paper |
| Cut Office Paper and Paperboard for Writing and Printing |
| Table 29: UK Imports of Cut Office Paper and Paperboard for Writing and Printing by Source (£m at msp and percent), 2000 |
| Plastic Products for Office or School Use |
| Table 30: UK Imports of Plastic Products for Office or School Use by Source (£m at msp and percent), 2000 |
| Writing Instruments |
| Table 31: UK Imports of Writing Instruments by Source (£m at msp and percent), 2000 |
| Typewriter and Printer Ribbons |
| Exports |
| Table 32: Stationery Exports as a percentage of UK Manufacturers’ Sales (£m at msp and percent), 1997-2001 |
| Table 33: UK Exports of Stationery by Main Product Type (£m at msp), 1997-2001 |
| Trading Partners |
| Envelopes |
| Registers, Account Books, Diaries, Etc. |
| Table 34: UK Exports of Registers, Account Books, Diaries, Etc. by Destination (£m at msp and percent), 2000 |
| Binders, Folders and File Covers |
| Cut Self-Adhesive or Gummed Paper |
| Cut Office Paper and Paperboard for Writing and Printing |
| Table 35: UK Exports of Cut Office Paper and Paperboard for Writing and Printing by Destination (£m at msp and percent), 2000 |
| Plastic Products for Office or School Use |
| Table 36: UK Exports of Plastic Products for Office or School Use by Destination (£m at msp and percent), 2000 |
| Writing Instruments |
| Table 37: UK Exports of Writing Instruments by Destination (£m at msp and percent), 2000 |
| Typewriter and Printer Ribbons |
| 3. Industry Background |
| Recent History |
| Number of Companies |
| Table 38: Number of VAT-Based Enterprises Engaged in the Manufacture of Paper Stationery by Turnover Sizeband (£000), 1997-2001 |
| Employment |
| Table 39: Number of Local Units Engaged in the Manufacture of Paper Stationery by Employment Size (number of employees), 1997-2001 |
| Table 40: Estimated Number of Employees in the Stationery Manufacturing Industry, 1997-2001 |
| Table 41: Selected Leading Employers in the Stationery Manufacturing Industry (number of employees), Financial Years Ending 1996-2000 |
| Table 42: Selected Leading Employers in the Commercial Stationery and Office Products Distribution Industry (number of employees), Financial Years Ending 1996-2000 |
| REGIONAL VARIATIONS IN THE MARKETPLACE |
| Table 43: Average Household Expenditure on Greetings Cards, Stationery and Paper Goods by Region (£ per week per household), 2000-2001 |
| DISTRIBUTION |
| The Consumer Market |
| The Office Market |
| Wholesalers |
| Contract Stationers |
| Local Independent Dealers and Retailers |
| Dealer Groups |
| Direct Dealers |
| Office Products Superstores |
| Internet Services |
| HOW ROBUST IS THE MARKET? |
| LEGISLATION |
| 4. Competitor Analysis |
| THE MARKETPLACE |
| MARKET LEADERS — MANUFACTURING |
| Table 44: Selected Leading UK Stationery Manufacturers by Turnover (£m), 2000-2001 |
| Acco UK Ltd |
| Avery Dennison Office Products UK Ltd |
| Esselte UK Ltd |
| John Dickinson Stationery Ltd |
| Sanford UK Ltd |
| Market Leaders by Product Sector |
| Envelopes |
| Business Forms and Continuous Computer Stationery |
| Table 45: Selected Leading UK Suppliers of Business Forms and Continuous Computer Stationery by Turnover (£m), 2000-2001 |
| Cut Paper |
| Registers, Account Books, Exercise books, Etc. |
| Diaries and Organisers |
| Files, Folders, Etc. |
| Writing Instruments |
| Desk Accessories |
| MARKET LEADERS — COMMERCIAL STATIONERY DISTRIBUTION |
| Table 46: Selected Leading UK Commercial Stationery and Office Products Distributors by Turnover (£m), 2000-2001 |
| Corporate Express |
| Dudley Office Supplies Ltd |
| Globus Office World PLC |
| Guilbert UK Ltd |
| Kingfield Heath Ltd |
| Lyreco UK Ltd |
| Office Depot International (UK) Ltd |
| OyezStraker Group Ltd |
| Ryman Ltd |
| Spicers Ltd |
| Staples (UK) Ltd |
| MARKET LEADERS — INTERNET-ONLY STATIONERY DISTRIBUTORS |
| OUTSIDE SUPPLIERS |
| Paper Mills |
| Other Suppliers |
| ADVERTISING AND PROMOTION |
| Table 47: Main Media Advertising Expenditure on Office Stationery (£000), Years Ending December 2000 and 2001 |
| Table 48: Main Media Advertising Expenditure on Office Suppliers (£000), Years Ending December 2000 and 2001 |
| Table 49: Main Media Advertising Expenditure on Fountain and Ballpens (£000), Years Ending December 2000 and 2001 |
| Table 50: Main Media Advertising Expenditure on Household Stationery and Sundries (£000), Years Ending December 2000 and 2001 |
| Table 51: Main Media Advertising Expenditure on Stationery and Pens by WH Smith (£000), Years Ending December 2000 and 2001 |
| Trade Fairs |
| 5. Strengths, Weaknesses, Opportunities and Threats |
| PAPER AND BOARD STATIONERY |
| Strengths |
| Weaknesses |
| Opportunities |
| Threats |
| OTHER BOARD STATIONERY |
| Strengths |
| Weaknesses |
| Opportunities |
| Threats |
| 6. Buying Behaviour |
| CONSUMER PENETRATION |
| Table 52: Ownership of Fountain Pens, Refillable Ballpoint Pens and Refillable Rollerball Pens ( percent of adults), 1998-2001 |
| Table 53: Ownership and Purchasing of Fountain Pens, Refillable Ballpoint Pens and Refillable Rollerball Pens ( percent of adults), 2001 |
| Table 54: Socio-Demographic Breakdown of Pen Owners ( percent of adults), 2001 |
| 7. Current Issues |
| ANOTO TECHNOLOGY BECOMES THE DE-FACTO STANDARD FOR DIGITAL PAPER |
| THE PEN SHOP EXPANDS |
| 8. The Global Market |
| INTRODUCTION |
| THE LEADING STATIONERY MARKET FOUND IN THE US |
| JAPAN CONTAINS THE SECOND-LARGEST STATIONERY MARKET |
| HONG KONG — A MAJOR PRODUCER |
| CHINA PREPARING FOR ENTRY TO WORLD TRADE ORGANISATION |
| CONCENTRATION IN THE ENVELOPES’ SECTOR |
| Bong Ljungdahl |
| ESSELTE REPORTS 2001 RESULTS |
| 9. Forecasts |
| Acco UK Ltd |
| Charles Letts & Co. Ltd |
| Esselte UK Ltd |
| Guilbert UK Ltd |
| John Dickinson Stationery Ltd |
| Kingfield Heath Ltd |
| Office Depot International (UK) Ltd |
| Spicers Ltd |
| 11. Further Sources |
| Associations |
| Publications |
| Directories |
| 10. Company Profiles |
| Bonnier Information Sources |
| Business Forms |
| Competition from Imports |
| Consolidation in Manufacturing |
| Consumer Demand |
| Envelopes |
| FORECASTS 2002 TO 2006 |
| FUTURE TRENDS |
| General Sources |
| Government Publications |
| Greetings Cards |
| Growth of Direct Mail |
| In-House Printing |
| INTRODUCTION |
| Key Note Research |
| Labels |
| Mergers and Takeovers in Distribution |
| New Technology |
| Number, Profile, Penetration |
| Other Sources |
| Paper and Printing |
| Retail Sector |
| Security Issues |
| Social Grade |
| Standard Region |
| Table 55: Forecast Increases in UK GDP and the RPI ( percent and million), 2001 and 2002 |
| Table 56: The Forecast Apparent UK Market for Stationery (£bn at msp), 2002-2006 |
| The Economy |
| Understanding TGI Data |
Text © 2002 Key Note
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Last updated by Amanda Porteous February 2004
