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KN21038 KEY NOTE PACKAGING (PAPER AND BOARD) AUGUST 1998

ISBN 1-85765-848-5
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TABLE OF CONTENTS

Executive Summary
Market Definition
INTRODUCTION
MARKET SECTORS
MARKET POSITION
MARKET TRENDS
Market Size
THE TOTAL MARKET
BY MARKET SECTOR
OVERSEAS TRADE
Table 1: UK Paper and Board Production, Imports and Exports (000 tonnes), 1993-1997
Table 2: Apparent UK Consumption, Waste Collected and Proportion of Waste Used in UK Paper and Board Consumption and Production (000 tonnes and percent),
1993-1997
Table 3: The Apparent UK Market for Paper and Board Packaging Products (£m), 1993-1997
Table 4: End Use Markets for Cartons by Tonnage and Sales Value, ( percent) 1996
Table 5: Exports of Paper and Paperboard by Value and Volume (£m and tonnes), 1997
Table 6: Imports of Paper and Paperboard by Value and Volume (£m and Tonnes), 1997
Table 7: Summary of Exports and Imports of Paper and Paperboard for Packaging (£m, percent and tonnes), 1997
Industry Background
RAW MATERIALS
RECENT HISTORY
INTERNATIONAL PACKAGING COMPANIES
SPECIALISATION
INDUSTRY CONCENTRATION
EMPLOYMENT
TRADE ASSOCIATIONS
Table 8: UK Subsidiaries of Principal Foreign-Owned Companies in the Paper and Board Packaging Industry
Table 9: Number of VAT-Based Paper and Paperboard Manufacturing Enterprises by Turnover Size, 1997
Table 10: Number of VAT-Based Paper and Paperboard Manufacturing Enterprises by Employment Size, 1997
Competitor Analysis
THE MARKETPLACE
MARKET LEADERS
Table 11: Leading Companies in the Supply of Paper and Board Packaging in the UK by Turnover (£m), 1996/1997
Strengths, Weaknesses, Opportunities and Threats (SWOT)
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Buying Behaviour
DEMAND FOR PACKAGING
RAW MATERIAL COSTS
THE STRENGTH OF STERLING
THE GLOBAL MARKET
Outside Suppliers to the Industry
RAW MATERIAL SUPPLIERS
IMPORTERS AND DISTRIBUTORS
MANUFACTURING SUPPLIERS
Current Issues
CHANGES IN RETAIL DISTRIBUTION
SHARED PRODUCER RESPONSIBILITY
CORPORATE ISSUES
MERGERS AND ACQUISITIONS
PRODUCT DEVELOPMENTS
Forecasts
INTRODUCTION
FORECASTS 1998 TO 2002
Table 12: Apparent UK Market for Paper and Board Packaging at Constant Prices (£m), 1998-2002
Company Profiles
INTRODUCTION
DEFINITIONS
FURTHER INFORMATION
Further Sources
ASSOCIATIONS
PERIODICALS
DIRECTORIES
GENERAL SOURCES
HBI UK INFORMATION SOURCES
GOVERNMENT PUBLICATIONS
OTHER SOURCES

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EXECUTIVE SUMMARY

The total apparent UK market for paper and board packaging in 1997 is estimated at £4.45bn -- a 20.7 percent increase since 1993. This growth in consumption has been largely based on recycled waste paper, which accounted for 71.3 percent of production in 1997. It is supplied by a paper recovery industry that was established long before the introduction of the European Union (EU) directive on packaging waste recovery and recycling.

A characteristic of the paper and board industry is the large number of foreign-owned companies operating in the UK that are primarily involved in servicing a domestic market -- although important, imports and exports collectively represent less than 10 percent of UK manufacturers' sales.

Despite its dominant size within the £11.2bn total packaging market, the paper and board industry is oversupplied by a great number of producers relative to market needs. Production capacity is excessive and vulnerable to the expected imminent downturn in economic growth. Ominous developments include new packaging laws that are intended to limit growth in packaging consumption, coupled with the determination of powerful retail distributors to reduce packaging costs. There are acute pressures on packaging companies to produce new designs which minimise volume, but at the same time add value to their products.

Another key development is the globalisation of packaging, with many multinational users expanding sales in areas such as central and eastern Europe, China, etc. It is likely that the world's largest packaging companies will be exploring growth prospects in these markets, initially through export sales, but ultimately making direct investments, possibly sharing the risks and costs in joint ventures with local partners.

Consolidation of companies by acquisition or by merger has been a fairly gradual process during recent years but, as future prospects in a mature industry become less favourable, consolidation is likely to accelerate. Key Note anticipates that the total value of paper and board packaging sales over the next 5 years will, in real terms, slowly increase from around £4.58bn in 1998 to £5.11bn in 2002. The overall 11.4 percent forecast of growth in domestic sales is approximately half the rate of growth achieved between 1993 and 1997 (20.7 percent). Packaging manufacturers will, therefore, have to respond even more quickly with imaginative innovations that will meet changes in demand in their domestic markets.

Text © 1998 Key Note

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