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ISBN 1-85765-694-6

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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: Birth Rate in the UK (000 live births), 1961-1995

Market Size

THE TOTAL MARKET

MARKET SECTORS

Table 2: The Total UK Market for Disposable Paper Products (£m at rsp), 1993-1997

Table 3: Breakdown of Market for Disposable Paper Products by Major Market Sectors, (£m at rsp), 1997

Table 4: Market Segmentation of the Disposable Tissue Products Sector (£m at rsp), 1997

Table 5: Ranking of Leading Manufacturers and Suppliers in the Soft Toilet Paper Sector by Value, 1996

Table 6: Ranking of Leading Manufacturers and Suppliers in the Kitchen Towels and Cloths Sector by Value, 1996

Table 7: Ranking of Leading Manufacturers and Suppliers in the Facial Tissues Sector by Value, 1996

Table 8: Market Segmentation of the Disposable Nappies Sector (£m at rsp), 1997

Table 9: Market Segmentation of the Sanitary Protection Products Sector (£m at rsp), 1997

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

DISTRIBUTION

TRADE ASSOCIATIONS

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS AND BRANDS

ADVERTISING AND PROMOTION

Table 10: Leading Manufacturers in the Disposable Paper Products Market by Individual Market Sectors, 1996

Table 11: Kimberly-Clark Market Share Position by Product Sector, 1996

Table 12: Main Media Advertising Expenditure on Disposable Paper Products (£000), 1995 and 1996

Table 13: Main Media Advertising Expenditure on Disposable Nappies (£000), 1996

Table 14: Main Media Advertising Expenditure on Sanitary Protection Products (£000), 1996

Table 15: Main Media Advertising Expenditure on Toilet Tissue (£000), 1996

Table 16: Main Media Advertising Expenditure on Paper Handkerchiefs (£000), 1996

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

CONSUMER PENETRATION

Table 17: Penetration of Toilet Paper by Age and Social Grade ( percent of female housewives), 1996

Table 18: Penetration of Facial Tissues by Age and Social Grade ( percent of all adults), 1996

Table 19: Penetration of Kitchen Rolls and Paper Towels by Age and Social Grade ( percent of female housewives), 1996

Table 20: Penetration of Disposable Nappies by Age and Social Grade ( percent of female housewives), 1996

Table 21: Penetration of Sanitary Protectors by Age and Social Grade ( percent of women), 1996

Outside Suppliers to the Industry

RAW MATERIALS

PACKAGING

Table 22: Apparent UK Consumption of Paper for Sanitary and Household Products (000 tonnes), 1995 and 1996

Current Issues

EUROPEAN UNION COMMISSION AWARDS ECOLABEL

PRODUCT DEVELOPMENTS

Forecasts

FUTURE PROSPECTS

FORECASTS 1997 TO 2001

Table 23: Projected Size of the Market for Disposable Paper Products (£m at rsp), 1997-2001

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The market for disposable paper products is estimated to be valued at £2.11bn at retail selling prices (rsp) in 1997 by industry sources. Overall, the market has seen an upturn in value growth in recent years, following a period of only minimal growth in real terms during the early 1990s.

The market may be broadly segmented between disposable tissue products, disposable nappies and sanitary protection products. The disposable tissue products sector is the largest of these, valued at £1.31bn in 1997. The sector comprises a wide range of products -- toilet tissue, facial tissues, kitchen rolls and baby wipes; the largest of these subsectors consists of toilet tissue, valued at £803m in 1997.

Disposable nappies comprise the second largest sector, valued at £483m and accounting for 23 percent of the total value of the total market. Sanitary protection products are valued at some £314m, accounting for 14.9 percent of the total market value. Within this latter sector, sales have been fuelled by increased sales of premium-priced towels and panty liners.

Overall, there has been an increase in market segmentation due, largely, to the development of an increasingly sophisticated product range. New product innovation includes the expansion of the toilet tissue sector into moist tissue products, the introduction of `ultra-balm' facial tissues with moisturising properties, the launch of training pants in the nappies sector, and the development of increasingly discreet sanitary towel products, with enhanced absorbancy.

The disposable tissue products sector is dominated by Kimberly-Clark, which significantly increased its presence in the market in 1996 when it merged with another leading US-owned multinational, Scott. The other leading player in the market is Procter & Gamble, which leads both the sanitary protection product and disposable nappy sectors.

Both the sanitary protection products and the disposable tissue product sectors are expected to see a continuation in market value in real terms in the foreseeable future. This growth will be fuelled by new product innovation and the development of the own-label sector into added-value, premium products. The disposable nappies sector is also expected to increase by value, although volume sales will continue to decline unless there is an upward turn in the birth rate.

Text © 1997 Key Note

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