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KEY NOTE DISPOSABLE PAPER PRODUCTS : October 2002

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This report covers: disposable paper products,disposable tissue products,disposable nappies,sanitary protection products,environmental issues,health issues,current issues,

Companies/brands covered include: Georgia-pacific Gb,Kimberly -Clark,Proctor & Gamble,SCA Hygiene Products,Andrex,Bodyform,Huggies Wipes,Poïse,Swiffer,Pampers,

EXECUTIVE SUMMARY

The market for disposable paper products, as covered by this Key Note Market Report, consists of disposable tissue products, disposable nappies and sanitary protection products. In 2001, the largest sector of the market was disposable tissue products, with sales of toilet tissue accounting for the largest subsector within the disposable tissue products market.

The UK disposable paper products market is mature and demand is virtually finite, determined to a large extent by the size and composition of the population. Manufacturers concentrate their efforts on product innovation to stimulate demand. Own-label brands are strong in most sectors and are no longer confined to basic economy lines. There are strong brands in each of the sectors and household penetration levels in the UK are high. There is also considerable opportunity for manufacturers to increase sales in overseas markets, such as South America and Asia.

The most significant recent change in the industry's competitive structure was in late 2000, when Georgia-Pacific Corporation acquired Fort James Corporation. Georgia-Pacific, along with other US companies, The Procter & Gamble Company and Kimberly-Clark Corporation, dominate the global market. A principal European competitor is Svenska Cellulosa Aktiebolaget (SCA) of Sweden. Each of these companies has leading brands in the sector, which they support with high levels of advertising. Some also supply grocery own-label brands. This is a lucrative niche market as the manufacturer avoids the promotion of goods, leaving it instead to the retailer (SCA, for example, makes Shades, ASDA's own-label toilet tissue). In addition to traditional television and newspaper advertising, many high-profile brands, such as Pampers, have dedicated websites. These not only give the opportunity to increase sales by, for example, promoting different variants for specific occasions and ages, but also give the manufacturers some invaluable feedback from their products' end-users.

Unfortunately, both the manufacture and disposal of disposable paper products is environmentally unfriendly. There is also reason to question the effects that their use may have on personal health. Groups such as the Women's Environmental Network (WEN), are exerting growing pressure for a return to more traditional products, notably fabric nappies. Not surprisingly, the industry disputes that the use of, for example, disposable nappies is any more harmful to the environment than reusable nappies, taking into account the detergents, water and energy needed in washing. However, the Advertising Standards Authority (ASA) recently upheld a complaint against Procter & Gamble's claim that neither type of nappy is superior from an environmental point of view. The ASA ruled that Procter & Gamble's claims were simply one side of an ongoing argument.

Annual growth in the value of retail sales of disposable paper products is not anticipated to exceed 3 percent between 2002 and 2006.

TABLE OF CONTENTS

Executive Summary	1
1. Market Definition	2
REPORT COVERAGE	2
MARKET SECTORS	2
Disposable Tissue Products	2
Disposable Nappies	2
Sanitary Protection Products	3
MARKET TRENDS	3
Brand Extensions	3
Working Women	3
MARKET POSITION	3
The UK	3
Production of Paper and Board	3
Consumption of Paper and Board	4
Table 1: The UK Paper and Board Industry (£m and million tonnes), 2000	4
Household Consumption	4
Table 2: Personal Care Goods and Services by Household Expenditure at Current Prices (£m at rsp), 1997-1999	4
KEY TRADE ASSOCIATIONS	5
The Absorbent Hygiene Products Manufacturers Association	5
The British Paper and Board Industry Federation	5
The Paper Federation of Great Britain Ltd	5
The Pulp and Paper Information Centre	5
Others	6
2. Market Size	7
THE TOTAL MARKET	7
Table 3: The UK Disposable Paper Products Market by Value at Current Prices (£m at rsp), 1997-2001	7
BY MARKET SECTOR	7
Table 4: The UK Disposable Paper Products Market by Sector by Value at Current Prices (£m at rsp and percent), 2001	8
Disposable Tissue Products	8
Table 5: The UK Disposable Tissue Products Market by Sector by Value at Current Prices (£m at rsp), 2001	9
Trends	9
Disposable Nappies	9
Table 6: The UK Disposable Nappies Market by Sector by Value at Current Prices (£m at rsp), 2001	10
Trends	10
Table 7: Number of Live Births in the UK (000), 1996-2000	10
Table 8: Number of Live Births in the UK by Age of Mother (number), 1990 and 2000	11
Sanitary Protection
Products	11
Table 9: The UK Sanitary Protection Market by Sector by Value at Current Prices (£m at rsp), 2001	12
Trends	12
Table 10: The UK Female Population by Age Distribution (000), 1971, 1981, 1991 and 2001	12
OVERSEAS TRADE	13
Intra- and Extra-EU Trade	13
Table 11: Overseas Trade in Disposable Paper Products (£m), 2000	13
Imports	13
Table 12: Intra-EU Arrivals and Extra-EU Imports of Disposable Paper Products by Sector by Value (£m), 2000	14
Exports	14
Table 13: Intra-EU Expeditions and Extra-EU Exports of Disposable Paper Products by Sector by Value (£m), 2000	15
3. Industry Background	16
RECENT HISTORY	16
NUMBER OF COMPANIES	16
Table 14: Number of VAT-based Enterprises Engaged in the Manufacture of Paper and Paperboard by Turnover Sizeband (£000 and percent), 2001	16
Table 15: Number of VAT-based Enterprises Engaged in the Manufacture of Sanitary Products and Toilet Requisites by Turnover Sizeband (£000 and percent), 2001	17
EMPLOYMENT	18
Table 16: Number of VAT-based Enterprises Engaged in the Manufacture by Employment Sizeband (number and percent), 2001	18
Table 17: Number of
VAT-based Enterprises Engaged in the Manufacture of Sanitary Goods and Toilet Requisites by Employment Sizeband (number and percent), 2001	19
DISTRIBUTION	19
HOW ROBUST IS THE MARKET?	20
LEGISLATION	20
Energy Consumption	20
The Pollution Prevention and Control Act 1999	20
4. Competitor Analysis	21
THE MARKETPLACE	21
MARKET LEADERS	21
Georgia-Pacific GB Ltd	21
Kimberly-Clark Ltd	21
Procter & Gamble Ltd	22
SCA Hygiene Products UK Ltd	23
Other Companies	23
LEADING BRANDS	24
Disposable Tissue Products	24
Baby Care Products	24
Sanitary Protection	24
OUTSIDE SUPPLIERS	24
Table 18: Sources of Fibrous Raw Materials, (millions of tonnes), 2000	25
Own-Label Suppliers	25
Machinery	25
INFORMATION SERVICES	25
Paperbase	25
ADVERTISING AND PROMOTION	26
Disposable Paper Products	26
Table 19: Main Media Advertising Expenditure on Disposable Paper Products (£000), Year Ending December 2000 and 2001	26
Toilet Tissue	27
Table 20: Main Media Advertising Expenditure on Toilet Tissue (£000), Year Ending December 2000 and 2001	27
Facial Tissue	27
Table 21: Main Media Advertising Expenditure on Facial Tissue (£000), Year Ending December 2000 and 2001	28
Kitchen Roll	28
Table 22: Main Media Advertising Expenditure on Kitchen Roll (£000), Year Ending December 2000 and 2001	28
Sanitary Protection	29
Table 23: Main Media Advertising Expenditure on Sanitary Protection (£000), Year Ending December 2000 and 2001	29
Disposable Nappies and Baby Wipes	30
Table 24: Main Media Advertising Expenditure on Disposable Nappies and Baby Wipes (£000), Year Ending December 2000 and 2001	31
RECENT PROMOTIONS	31
Andrex	31
Bodyform	31
Dixcel	31
Huggies Wipes	32
Information Services	32
Nappy Information Service	32
Poïse	32
5. Strengths, Weaknesses, Opportunities and Threats	33
THE TOTAL MARKET	33
Strengths	33
Weaknesses	33
Opportunities	33
Threats	34
Disposable Tissue Products	34
Strengths	34
Weaknesses	34
Opportunities	34
Threats	34
SANITARY PROTECTION PRODUCTS	35
Strengths	35
Weaknesses	35
Opportunities	35
Threats	35
NAPPIES	36
Strengths	36
Weaknesses	36
Opportunites	36
Threats	36
6. Buying Behaviour	37
HOUSEHOLD EXPENDITURE	37
By Gross Income Decile Group	37
By Age of Head of Household	37
HOUSEHOLD PENETRATION	37
Toilet Tissue	38
Table 25: Quantity of Toilet Paper Used in Households ( percent of users), 2001	38
Disposable Nappies	38
Table 26: Purchase of Disposable Nappies, ( percent of users), 2001	39
Table 27: Purchase of Disposable Nappies by Age Group ( percent of users), 2001	39
Feminine Hygiene Products	39
Table 28: Usage of Feminine Hygiene Products by Age Group ( percent of women), 2001	40
7. Current Issues	41
ACQUISITIONS AND MERGERS	41
Georgia-Pacific
Corporation	41
BOARD CHANGES	41
Georgia-Pacific Corporation	41
Kimberly-Clark Corporation	41
The Procter & Gamble Company	41
SCA Hygiene Products
UK Ltd	41
NEW PRODUCTS	42
Charmin To Go	42
Cottonelle Fresh Rollwipes	42
Pampers Clean ’n’ Play	42
Poïse	42
Swiffer	42
NEW INITIATIVES	43
Real Nappy Policy	43
ENVIRONMENTAL ISSUES	43
Bag It and Bin It Campaign	43
The Nappy Debate	43
Recycling	44
Sustainable Sources	44
HEALTH ISSUES	44
Disposable Nappies	44
Toxic Shock Syndrome	45
8. The Global Market	46
WORLDWIDE DEMAND FOR DISPOSABLE PAPER PRODUCTS	46
The US Market for Disposable Paper Products	46
Table 29: US Sales of Disposable Paper Products and Kimberly-Clark Shares ($m and percent), 2000	47
LEADING GLOBAL COMPETITORS	47
Kimberly-Clark Corporation	47
Table 30: Kimberly-Clark Corporation Worldwide Sales and Pre-Tax Profit ($m), Year Ending December 2000 and 2001	47
Table 31: Kimberly-Clark Corporation Worldwide Sales by Business Sector and Geographic Area ($m), Year Ending December 1999 and 2000	48
The Procter & Gamble Company	48
Table 32: The Procter & Gamble Company Worldwide Sales and Pre-Tax Profit ($m), Year Ending 30th June 2000 and 2001	49
Table 33: The Procter & Gamble Company Worldwide Sales by Global Business Unit ($bn), 2001	49
Georgia-Pacific Corporation	50
Svenska Cellulosa Aktiebolaget	51
9. Forecasts	52
INTRODUCTION	52
Table 34: Projected Births and Deaths in the UK (000), 2001-2011	52
Table 35: Projected Female Population (000) by Age, Mid-Year 2006 and 2011	53
FORECASTS 2002 TO 2006	53
Table 36: The Forecast UK Disposable Paper Products Market by Value at Current Prices (£m at rsp), 2002-2006	53
FUTURE TRENDS	54
10. Company Profiles	55
Georgia-Pacific GB Ltd	56
Kimberly-Clark Ltd	58
Procter & Gamble Ltd	60
SCA Hygiene Products UK Ltd	62
11. Further Sources	64
Associations	64
Publications	65
General Sources	66
Bonnier Information Sources	66
Government Publications	68
Other Sources	68
Understanding TGI Data	70
Number, Profile, Penetration	70
Social Grade	71
Standard Region	71
Key Note Research	72
The Key Note Range of Reports	73

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Last updated by Amanda Porteous February 2004