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KN21008 KEY NOTE WALLCOVERINGS JANUARY 1998
ISBN 1-85765-782-9
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Table of Contents- Executive Summary
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TABLE OF CONTENTS
- Executive Summary
- Market Definition
- INTRODUCTION
- MARKET POSITION
- MARKET SECTORS
- MARKET TRENDS
- Table 1: Analysis of the UK DIY Market by
Retail Value ( percent), 1996
- Table 2: Number of Property Transactions in
England and Wales (000), 1991-1997
- Table 3: Output of New Buildings in the
Housing and Commercial Sectors (£m), 1990-1996
- Market Size
- THE TOTAL MARKET
- INTERNATIONAL TRADE
- Table 4: Apparent UK Market for
Wallcoverings at Current Prices (£m at msp), 1992-1997
- Table 5: The UK Wallcoverings Market Value
at Current Prices and at Constant 1990 Prices (£m at msp and index
1990=100), 1990-1997
- Figure 1: Substrate Mix of Sidewalls by Volume
( percent), 1996
- Table 6: Apparent UK Market for Glazed
Ceramic Tiles by Value at Current Prices (£m at msp), 1992-1997
- Table 7: Apparent UK Market for Glazed
Ceramic Tiles by Volume (million square metres), 1992-1997
- Table 8: UK Exports of Wallcoverings by
Value (£m), 1992-1997
- Table 9: Exports of Wallcoverings as a
percentage of UK Manufacturers' Sales by Value (£m at msp and percent),
1992-1997
- Table 10: Destination of Exports of
Wallcoverings by Value ( percent), 1996
- Table 11: UK Imports of Wallcoverings by
Value (£m), 1992-1997
- Table 12: Imports of Wallcoverings as a
percentage of the Apparent UK Market (£m at msp and percent), 1992-1997
- Table 13: Sources of Imports of
Wallcoverings by Value ( percent), 1996
- Table 14: Exports of Glazed Ceramic Tiles as
a percentage of UK Manufacturers' Sales by Value (£m at msp and percent),
1992-1997
- Table 15: Imports of Glazed Ceramic Tiles as
a percentage of the Apparent UK Market (£m at msp and percent), 1992-1997
- Table 16: Sources of UK Imports of Glazed
Ceramic Tiles by Value and Volume ( percent), 1996
- Industry Background
- RECENT HISTORY
- INDUSTRY CONCENTRATION
- EMPLOYMENT
- DISTRIBUTION
- TRADE ASSOCIATIONS
- Table 17: Analysis of Wallcovering
Manufacturing Businesses by Turnover Size (number of VAT-based enterprises),
1994-1996
- Table 18: Analysis of Wallcovering
Manufacturing Businesses by Number of Employees (number of local units),
1992-1996
- Competitor Analysis
- THE MARKETPLACE
- WALLCOVERINGS MANUFACTURERS
- WALLCOVERINGS DISTRIBUTORS
- TILE MANUFACTURERS
- TILE DISTRIBUTORS
- ADVERTISING AND PROMOTION
- Table 19: Leading UK Wallcovering
Manufacturers by Turnover, UK Sales and Exports (£m), 1996
- Table 20: Main Media Advertising Expenditure
on Wallcoverings and Tiles (£m), 1992-1997
- Table 21: Leading Main Media Advertisers of
Wallcoverings (£000), Year to September 1997
- Strengths, Weaknesses, Opportunities and
Threats (SWOT)
- WALLCOVERINGS
- GLAZED CERAMIC TILES
- Buying Behaviour
- WALLCOVERINGS
- GLAZED CERAMIC TILES
- PURCHASING
- Table 22: Ownership of Wallcoverings ( percent of
households in each group which own wallcoverings), 1997
- Table 23: Ownership of Ceramic Tiles ( percent of
households in each group which own ceramic tiles), 1997
- Table 24: percentage of Adults Who Have
Purchased Wallcoverings Or Ceramic Tiles in the Last 12 Months, 1997
- Outside Suppliers to the Industry
- INTRODUCTION
- WALLCOVERINGS
- GLAZED CERAMIC TILES
- Current Issues
- ENVIRONMENTAL IMPROVEMENTS
- OTHER ACHIEVEMENTS BY THE MANUFACTURERS
- Forecasts
- FORECASTS FOR BUILDING ACTIVITY
- FORECASTS 1997 TO 2001
- Table 25: Forecast for the Apparent UK
Market for Wallcoverings at Constant 1997 Prices (£m at msp),
1997-2001
- Table 26: Forecast for the Apparent UK
Market for Glazed Ceramic Tile at Constant 1997 Prices (£m at msp),
1997-2001
- Company Profiles
- INTRODUCTION
- DEFINITIONS
- FURTHER INFORMATION
- Further Sources
- ASSOCIATIONS
- PERIODICALS
- DIRECTORIES
- GENERAL SOURCES
- HBI UK INFORMATION SOURCES
- GOVERNMENT PUBLICATIONS
- OTHER SOURCES
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EXECUTIVE SUMMARY
This report discusses the market for wallcoverings
and the market for glazed ceramic tiles. Wallcoverings include wallpaper, flat
paper-backed vinyls and the textured-blown vinyls. Borders form part of the
offer for all these main wallcovering types. Other kinds of wallcoverings
include lining papers and woodchip papers, and wallcoverings made of textiles.
Glazed tiles may be used on walls or floors, b ut there are separate ranges for
the two applications and in the UK, most of the demand is for wall tiles.
Key Note estimates that £283m was spent on wallcoverings in 1996.
The market showed strong growth in 1996, but may have fallen back to as low as
£261m in 1997. For glazed tiles, Key Note's estimate is £239m at
manufacturers' selling prices (msp) for 1996, rising to £255.9m msp in
1997.
Around 31 percent of the demand for glazed ceramic tiles by volume comes
from the commercial sector and this is the sector with the strongest growth
prospects in the near future. The rest of the demand comes from new
housebuilding and from retail sales, which account for around 52 percent of the
market. In the wallcoverings market, at least 80 percent of the demand is understood
to come from the retail sector.
The recent recovery in property sales,
the gradual growth in new housing output, and the start of recovery in
commercial building output are all very positive signs for these markets.
However, wallcoverings are already very popular and, starting from a position
of relative strength, the wallcoverings market may have less scope for growth
than the ceramic tiles market in the UK, which is quite small compared to that
in other European countries.
With regard to product sectors and
fashions, the same trends which have emerged over the last few years have
continued through 1996 and 1997. Borders are the highest growth sector for
wallcoverings and border tiles are becoming widely available in tiling ranges.
Simplex wallpaper and unpasted flat vinyls showed growth in 1996, but sales of
blown vinyls were also up. In the tile market, there is growth in sales of
larger tile sizes.
Key Note forecasts a fairly flat market for
wallcoverings to the year 2001, but growth for the glazed ceramic tile
market.
Text © 1998
Key Note
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