KN21002

KEY NOTE Wallcoverings : March 2002

CLICK TO BUY

This report covers: wallcoverings, ceramic tiles, sidewalls, rolls, borders, friezes, substrate, simplex wallpaper, duplex wallpaper, unpasted vinyl, ready pasted vinyl, white blown vinyl, coloured blown vinyl, expanded vinyls, plain white vinyls,

Companies covered include: Akzo Nobel,Cova Products,Country Décor Wallcoverings,CWV,Fine Art Décor,Graham & Brown,The Imperial HomeDécor Group,Walker Greenbank,British Ceramic Tile,H & R Johnson Tiles,Pilkington's Tiles,

EXECUTIVE SUMMARY

In 2001, the combined wallcoverings and ceramic tiles markets remained constant, at an estimated £539m at manufacturers' selling prices (msp). While the wallcoverings sector fell in value between 1997 and 2001, the ceramic tiles market improved. For the purposes of this report, the sectors that make up the wallcoverings market are finished wallpaper (including simplex and duplex), vinyl wallpaper (including unpasted vinyl, ready-pasted vinyl, white blown vinyl, coloured blown vinyl and expanded vinyls), and white wallpaper (including lining, woodchip and embossed paper). In recent years, vinyls have been gaining market share at the expense of finished wallpaper and of whites in particular. There has been a revival in interest in blown vinyls — both white and coloured — which has been motivated by the launch of new textured products.

The ceramic tiles market breaks down into wall tiles and floor tiles. Both sectors are growing, but floor tiles, which have been under-used in the UK, are showing strong growth.

The wallcoverings market moves in fashion cycles, primarily competing against paint. Since 1997, paint has been gaining in popularity, while wallcoverings have been falling from favour. There has been a severe downturn in the wallcoverings market in both value and volume terms. Although manufacturers have continually introduced many new designs in a bid to try to revive interest in wallcoverings, the trend is still with the painted wall, which is being particularly driven by the television makeover programmes. Main design trends are the increased use of textures, the introduction of details or motifs in gold or silver, natural colours, and patterns based on oriental and historic themes. In general, there is more originality and opulence in the latest designs.

The market for wall and floor tiles is showing long-term growth, driven by a combination of factors, some of a domestic nature; for example, the growth of tile use in conservatories, in utility rooms, in cloakrooms and in en-suite bathrooms. In addition, there is wider use of tiles in new build and commercial applications.

The wallcoverings industry remains in difficulty, although some companies are optimistic that 2002 will at least see the bottoming out of the market. However, Key Note forecasts that there will be no real growth in the industry until 2005 at the earliest, reflecting the time it may take for the industry to bottom out. Although Key Note expects growth in the ceramic tiles market — in terms of both volume and value — this is expected to be steady, reflecting the key market drivers of wider usage in new build and in refurbishment applications.

TABLE OF CONTENTS

Text © 2002 Key Note

Can't find what you need? Try our "Research on Request" market report service and define your own report research! Fixed prices - £150, £450 and £1,250 - and fixed delivery of 4, 5 and 14 days

Click here for full details

---

Ariadne - working together with our customers to enhance productivity and increase knowledge
© 2004 www.the-list.co.uk Ariadne
Last updated by Amanda Porteous February 2004