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EXECUTIVE SUMMARY

In 1997, the market for windows and doors was estimated to be worth £1.29bn at manufacturers' selling prices, which at installed prices translates to £3.3bn. Windows and doors can be classified by four main types of material: unplasticised polyvinyl chloride (PVC-U), wood, aluminium and steel.

The windows and doors market divides into two subsectors: the replacement consumer market and the new-build market. The replacement sector is now taking on many of the characteristics of a mature market, with increasingly competitive pricing, rationalisation amongst the major players and a change in structure at trade fabricator level. These factors restrict any increase in real value for doors and windows. Although there has been an upturn in the new-build market, the major opportunities are in the private housebuilding sector. Public sector housing has decreased each year during the past 5 years. Non-housing opportunities exist mainly within the private commercial sector.

International trade forms an important part of the windows and doors market, although the UK continues to have a trade deficit.

In view of the unstable economic conditions globally and a projected slowdown in the UK economy, it is difficult to predict anything other than a tough time for the windows and doors market for next year. For the large replacement market, consumer confidence is low and whilst consumers may well have adequate funds and borrowing capacity, they are unlikely to spend money on replacement windows, which are not usually of critical importance. For the housebuilding market, recent reports from major housebuilders are very cautious about maintaining last year's level of units built.

As a result of these factors, the 1998 window and door market is estimated to be £1.24bn, a 4.2 percent drop on the 1997 figure. Assuming that any downturn in the UK economy is not too severe, Key Note forecasts there will be an upturn in 1999 as consumer confidence returns and there is increased housebuilding. By the year 2000, the windows and doors market could have 3 percent annual growth. However, with all major international stock markets currently losing value daily, any forecasts are extremely tentative.

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: The Apparent UK Market for Windows and Doors by Sector ( percent at msp), 1994-1998

Table 2: Output of the Construction Industry for New Works at Current Prices (£m), 1994-1998

Table 3: Output of the Construction Industry for Repair and Maintenance at Current PricesÅ (£m), 1994-1998

Table 4: Number of Property Transactions (000), 1994-1998

Table 5: The Apparent UK Market for Windows and Doors at Current Prices (£m at msp), 1990-1998

Market Size

INTRODUCTION

THE TOTAL MARKET

BY MARKET SECTOR

FOREIGN TRADE

Table 6: The Apparent UK Market for Windows and Doors by Sector at Current Prices (£m at msp), 1994-1998

Table 7: UK Manufacturers' Sales of Windows and Doors by Sector at Current Prices (£m at msp), 1994-1998

Table 8: The Apparent UK Market for PVC-U Windows and Doors, and Related Products at Current Prices (£m at msp), 1994-1998

Table 9: The Apparent UK Market for Wooden Windows and Doors, and Related Products at Current Prices (£m at msp), 1994-1998

Table 10: The Apparent UK Market for Aluminium Windows and Doors, and Related Products at Current Prices (£m at msp), 1994-1998

Table 11: The Apparent UK Market for Steel Windows and Doors, and Related Products at Current Prices (£m at msp), 1994-1998

Table 12: Foreign Trade in Windows and Doors at Current Prices (£m at msp), 1994-1998

Table 13: Import Penetration of the Apparent UK Market for Windows and Doors (£m at msp), 1994-1998

Table 14: External Trade in Wooden Windows, French Windows and Their Frames (£000), 1996-1998

Table 15: External Trade in Wooden Doors, Frames and Thresholds (£000), 1996-1998

Table 16: External Trade in Aluminium Doors, Windows, Their Frames and Door Thresholds (£000), 1996-1998

Table 17: External Trade in Iron/Steel Doors, Windows, Their Frames and Door Thresholds (£000), 1996-1998

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

EMPLOYMENT

DISTRIBUTION

TRADE ASSOCIATIONS

Table 18: Plastic Building Products - Number of Enterprises by Turnover, 1995-1998

Table 19: Builders' Carpentry and Joinery - Number of Enterprises by Turnover, 1995-1998

Table 20: Builders' Carpentry and Joinery Made of Metal - Number of Enterprises by Turnover, 1995-1998

Table 21: Manufacturers of Plastic Building Products by Employment Size (number of local units), 1998

Table 22: Manufacturers of Builders' Carpentry and Joinery by Employment Size (number of local units), 1998

Table 23: Manufacturers of Builders' Carpentry and Joinery Made of Metal by Employment Size (number of local units), 1998

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 24: Selected Leading Windows and Doors Companies by Turnover (£m), 1997/1998

Table 25: Main Media Advertising Expenditure by Double-Glazing and Secondary-Glazing Companies (£000), Year Ending September 1998 and 1999

Strengths, Weaknesses, Opportunities and Threats (SWOT)

THE TOTAL MARKET

PVC-U

WOOD

ALUMINIUM

STEEL

Buying Behaviour

POTENTIAL BUYERS

HOUSEBUILDING

RENOVATION IN HOUSEBUILDING

COMMERCIEL WORK

MARKET PENETRATION

CONSUMER EXPENDITURE

CONSUMER PROFILE

Table 26: Housing Starts in the UK (number), 1994-1998

Table 27: Housing Completions in the UK, 1994-1998

Table 28: Output of the Housebuilding Sector of the Construction Industry at Current Prices (£m), 1994-1998

Table 29: Contractors' Output of New Commercial Work for the Public Sector at Current Prices (£m), 1994-1998

Table 30: Contractors' Output of New Commercial Work for the Private Sector at Current Prices (£m), 1994-1998

Table 31: Proportion of All Adults Who Have Double or Secondary Glazing ( percent of households), 1997-1999

Table 32: Proportion of All Adults Who Have Bought New Double or Secondary Glazing in the Last 12 Months ( percent of households), 1997-1999

Table 33: Expenditure by Adults on Replacement Windows and Doors in the Last 12 Months ( percent of households), 1997-1999

Table 34: Expenditure by Adults on Patio Doors in the Last 12 Months ( percent of households), 1997-1999

Table 35: Expenditure by Adults on Secondary Glazing in the Last 12 Months ( percent of households), 1997-1999

Table 36: Households Which Have Had Replacement Windows and Doors (000 and percent of adults), 1999

Outside Suppliers to the Industry

INTRODUCTION

TIMBER

STEEL

ALUMINIUM

PVC-U

GLASS AND SEALED UNITS

HARDWARE

Current Issues

QUALITY ASSURANCE

STANDARDS

ENVIROMENTAL MATTERS

PVC PRICES

CORPORATE ACTIVITY

Forecasts

ECONOMIC TRENDS

ECONOMIC FACTOR FORECASTS

HOUSEBUILDING FORECASTS

FORECAST 1999 TO 2003

Table 37: Economic Indicators at Current Prices (£m at msp, percent and 000), 1994-1998

Table 38: Macroeconomic Indicator Forecasts ( percent change year-on-year), 1999-2001

Table 39: Housebuilding Forecasts (number of houses), 1999-2001

Table 40: The Forecast Apparent UK Market for Windows and Doors (£m at msp), 1999-2003

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HOPPENSTEDT BONNIER INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Text © 1999 Key Note

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Last updated by Jacob van Eldik 16th January 2000