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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: Estimated Breakdown of the Apparent UK Market for Windows and Doors by Material ( percent at msp), 1992-1996

Table 2: Output of the Construction Industry for New Works at Current Prices (£m), 1992-1996

Table 3: Output of the Construction Industry for Repair and Maintenance at Current Prices (£m), 1992-1996

Table 4: The Apparent UK Market for Windows and Doors at Current Prices (£m at msp), 1988-1996

Market Size

INTRODUCTION

THE TOTAL MARKET

BY MARKET SECTOR

FOREIGN TRADE

Table 5: The Apparent UK Market for Windows and Doors by Material at Current Prices (£m at msp), 1992-1996

Table 6: UK Manufacturers' Sales of Windows and Doors at Current Prices (£m at msp), 1992-1996

Table 7: The Apparent UK Market for Steel Windows and Doors and Related Products at Current Prices (£m at msp), 1992-1996

Table 8: The Apparent UK Market for Aluminium Windows and Doors and Related Products at Current Prices (£m at msp), 1992-1996

Table 9: The Apparent UK Market for Wooden Windows and Doors and Related Products at Current Prices (£m at msp), 1992-1996

Table 10: The Apparent UK Market for PVC-U Windows and Doors and Related Products at Current Prices (£m at msp), 1992-1996

Table 11: Foreign Trade in Windows and Doors at Current Prices (£m at msp), 1992-1996

Table 12: Windows and Doors - Import Penetration of the Apparent UK Market (£m at msp and percent), 1992-1996

Table 13: External Trade in Iron/Steel Doors, Windows, Their Frames and Door Thresholds (£000), 1994-1996

Table 14: External Trade in Aluminium Doors, Windows, Their Frames and Door Thresholds (£000), 1994-1996

Table 15: External Trade in Wooden Windows, French Windows and Their Frames (£000), 1994-1996

Table 16: External Trade in Wooden Doors, Frames and Thresholds (£000), 1994-1996

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

EMPLOYMENT

DISTRIBUTION

TRADE ASSOCIATIONS

Table 17: Metal Windows and Doors - Number of Enterprises by Turnover, 1992-1996

Table 18: Builders' Carpentry and Joinery - Number of Enterprises by Turnover, 1992-1996

Table 19: Plastic Building Products - Number of Enterprises by Turnover, 1992-1996

Table 20: Metal Windows and Doors According to Employment Size of Local Units (number of local units), 1996

Table 21: Builders' Carpentry and Joinery According to Employment Size of Local Units (number of local units), 1996

Table 22: Plastic Building Products According to Employment Size of Local Units (number of local units), 1992-1996

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS AND THEIR BRANDS

ADVERTISING AND PROMOTION

Table 23: Turnover of Selected Windows and Doors Companies (£000), 1996/1997

Table 24: Main Media Advertising Expenditure by Double-and Secondary-Glazing Companies (£000), Years Ending June 1995-1997

Strengths, Weaknesses, Opportunities and Threats (SWOT)

THE TOTAL MARKET

WOOD

PVC-U

ALUMINIUM

STEEL

Buying Behaviour

POTENTIAL BUYERS

MARKET PENETRATION

CONSUMER EXPENDITURE

CONSUMER PROFILE

Table 25: Housing Starts in the UK, 1992-1996

Table 26: Housing Completions in the UK, 1992-1996

Table 27: Output of the Housebuilding Sector of the Construction Industry at Current Prices (£m), 1992-1996

Table 28: Contractors' Output of New Commercial Work for the Public Sector at Current Prices (£m), 1992-1996

Table 29: Contractors' Output of New Commercial Work for the Private Sector at Current Prices (£m), 1992-1996

Table 30: Proportion of All Adults Who Have or Own Home Extensions/Double Glazing ( percent of households), 1995-1997

Table 31: Proportion of All Adults Who Bought New Home Extensions/Double Glazing in the Last 12 Months ( percent of households), 1995-1997

Table 32: Expenditure by Adults on Replacement Windows and Doors ( percent of households), 1995-1997

Table 33: Expenditure by Adults on Patio Doors ( percent of households), 1995-1997

Table 34: Expenditure by Adults on Porches ( percent of households), 1995-1997

Table 35: Expenditure by Adults on Secondary Glazing ( percent of households), 1995-1997

Table 36: Households Which Have Had Replacement Windows and Doors (000 and percent of adults), 1997

Outside Suppliers to the Industry

INTRODUCTION

TIMBER

ALUMINIUM

PVC-U

GLASS AND SEALED UNITS

HARDWARE

Current Issues

PRODUCT DEVELOPMENT

CORPORATE ACTIVITY

LEGISLATIVE CHANGES

Forecasts

ECONOMIC TRENDS

FORECASTS 1997 TO 2001

INDUSTRY STRUCTURE

Table 37: Forecast UK Macroeconomic Indicators at 1996 Prices (£bn), 1997-2001

Table 38: Output of the Housebuilding Sector by Subsector at Current Prices (£m), 1992-1996

Table 39: The Forecast Market for Housebuilding at Current Prices (£m), 1997-2001

Table 40: The Apparent UK Market for Windows and Doors (£m at msp), 1997-2001

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The 1996 apparent market for windows and doors was estimated to be worth £1.27bn at manufacturers' selling prices (msp), a small decrease over the previous year. At installation prices, this figure is estimated to translate to £3.1bn. While there was the beginning of a rise in construction activity in 1996, as well as the emergence of positive factors in the refurbishment sector, rationalisation within the industry and severe price competition restricted an increase in value.

In this Key Note report, the windows and doors industry is analysed by material, these being:

* unplasticised polyvinyl chloride (PVC-U)
* wood
* aluminium
* steel.

In addition, international trade forms an important part of the windows and doors market with the UK showing an overall trade deficit.

The improvement in general economic factors continued towards the end of 1996 and well into 1997, with public sector projects, National Lottery cash, and windfalls all contributing to more prosperous times for the window and door manufacturers. However, four successive monthly increases in mortgage rates have dampened these prospects somewhat. Despite this, the construction industry in the South East and other areas is now very active, to the extent that there are increasing shortages of skilled labour and rises in construction costs.

The estimated value of the 1997 apparent market at msp is £1.3bn, a 2 percent increase over 1996. Due to the construction initiatives now under way, this market is predicted to grow by 4.7 percent in 1998 and 4.8 percent in 1999. By the year 2000, the present cycle of activity could begin to decline, with a growth of 4.1 percent in the year 2001. However, it must be stressed that any estimates of trends in the construction industry and consumer expenditure are always subject to unforeseen changes, and these growth predictions must be reviewed annually.

Text © 1997 Key Note

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