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KN20010

KEY NOTE WINDOWS AND DOORS DECEMBER 2000

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This report covers: PVC-Udoors and windows , wood doors and windows, aluminiumdoors and windows , steel doors and windows, unplasticised polyvinyl chloride windows

Companies covered include: Dale Joinery Ltd, BAC Ltd, Weatherseal Holdings Ltd, Everest Ltd, Epwin Group PLC, Jeld-Wen UK Ltd, Bowater Windows Ltd, Anglian Group PLC, Heywood Williams Group PLC

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Executive Summary
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EXECUTIVE SUMMARY

This report analyses the UK window and door market, which in 2000 was estimated to be worth £1.4bn at manufacturers' selling prices (msp). Market segmentation is given by main material types - unplasticised polyvinyl chloride (PVC-U), wood, aluminium and steel.

Windows and doors are used in two markets - new building work and replacement (mainly for the domestic sector). Housebuilding is the main application in the new build sector. Although the output for housing increased in 1999, housing starts were virtually static and housing completions actually decreased. However, there is medium-term optimism in the form of government housebuilding plans, which, although being revised downward from a four million target, still represent a substantial number.

In the South East alone, the target is in excess of 600,000 houses. Planning permission procedures are being streamlined to facilitate construction on brown field sites. Other changes in the housing sector are the building of affordable housing and the transfer of many council-owned houses to social landlord ownership. There is an important international trade in windows and doors, with large imports of hardwood products from the Far East and South America. There has been a marked growth in exports to the Republic of Ireland.

Changes have occurred in ownership of some of the major players in the market. Bowater Windows Ltd has been the subject of a management buyout (MBO), whilst Everest Ltd is now owned by the Latium Group, which also owns Weatherseal and Duraflex. The main factors influencing the purchase of replacement of windows and doors in 1999 were socio-economic group (mainly by AB and C1), region (mainly South East/East Anglia), income (£20,000 per annum or more), and length of time in the house (10 years or more). Although general economic factors are stable at present, with low inflation and no immediate prospect of rises in interest rates the window and door market is very competitive. These conditions are causing a move towards the purchase of trade windows and the emergence of superfabricators.

Key Note estimates that the windows and doors market will continue its steady growth in the early years of the 21st century, reaching a value of £1.62bn in 2005.

TABLE OF CONTENTS

Executive Summary	1
1. Market Definition	2
INTRODUCTION	2
MARKET SECTORS	2
MARKET POSITION	3
MARKET TRENDS	3
Sector Trends	3
Table 1: The Apparent UK Market for Windows and Doors by Sector ( percent at msp), 1996-2000	4
New Works	4
Table 2: Output of the Construction Industry for New Works at Current Prices
(£m), 1995-1999	5
Repair and Maintenance	5
Table 3: Output of the Construction Industry for Repair and Maintenance
at Current Prices (£m),
1995-1999	6
Property Transactions	6
Table 4: Number of Property Transactions in the UK (000), 1995-1999	7
Apparent UK Market	7
Table 5: The Apparent UK Market for Windows and Doors at Current Prices (£m at msp), 1991-2000	7
2. Market Size	9
INTRODUCTION	9
THE TOTAL MARKET	9
Apparent UK Market
by Sector	9
Table 6: The Apparent UK Market for Windows and Doors by Sector by Value
at Current Prices (£m at msp), 1996-2000	10
UK Manufacturers' Sales by Sector	10
Table 7: UK Manufacturers' Sales of Windows and Doors by Sector by Value
at Current Prices (£m at msp), 1996-2000	11
BY MARKET SECTOR	11
PVC-U	11
Table 8: The Apparent UK Market for PVC-U Windows and Doors and
Related Products at Current Prices (£m at msp),
1996-2000	12
Wood	12
Table 9: The Apparent UK Market for Wooden Windows and Doors and Related Products at Current Prices (£m at msp), 1996-2000	13
Aluminium	13
Table 10: The Apparent UK Market for Aluminium Windows and Doors
and Related Products at Current Prices (£m at msp), 1996-2000	14
Steel	14
Table 11: The Apparent UK Market for Steel Windows and Doors and Related Products at Current Prices (£m at msp), 1996-2000	15
FOREIGN TRADE	15
Table 12: Foreign Trade in Windows and Doors by Value
at Current Prices (£m at msp), 1996-2000	16
Import Penetration	17
Table 13: Import Penetration of the Apparent UK Market for Windows and Doors
(£m at msp and percent),
1996-2000	17
External Trading Partners	17
Wooden Windows	17
Table 14: External Trade in Wooden Windows, French Windows and Their Frames by Value (£000),
1997-1999	18
Wooden Doors	18
Table 15: External Trade in Wooden Doors, Frames and Thresholds by Value (£000), 1997-1999	19
Aluminium Products	20
Table 16: External Trade in Aluminium Doors, Windows, Their Frames and
Door Thresholds by Value (£000), 1997-1999	20
Iron and Steel Products	21
Table 17: External Trade in Iron and Steel Doors, Windows, Their Frames
and Door Thresholds by Value (£000), 1997-1999	22
3. Industry Background	23
RECENT HISTORY	23
INDUSTRY CONCENTRATION	24
Material and
Systems Supply	24
Fabrication and
Installation	25
PVC-U Windows and Doors	25
Table 18: Number of VAT-Based Enterprises Engaged in the Manufacture of
Builders' Ware of Plastic by Turnover Sizeband (£000), 1997-2000	26
Wooden Windows and Doors	26
Table 19: Number of VAT-Based Enterprises Engaged in the Manufacture of
Builders' Carpentry and Joinery by Turnover Sizeband (£000),
1997-2000	27
Metal Windows and Doors	27
Table 20: Number of VAT-Based Enterprises Engaged in the Manufacture of
Builders' Carpentry and Joinery Made of Metal by Turnover Sizeband (£000), 1997-2000	28
DISTRIBUTION	28
EMPLOYMENT	29
PVC-U Windows and Doors	29
Table 21: Number of Local Units Engaged in the Manufacture of Builders' Ware of Plastic by Employment Size, 2000	30
Wooden Windows and Doors	30
Table 22: Number of Local Units Engaged in the Manufacture of Builders' Carpentry and Joinery by Employment Size, 2000	31
Metal Windows and Doors	31
Table 23: Number of Local Units Engaged in the Manufacturer of Builders' Carpentry and Joinery Made of Metal by Employment Size, 2000	32
TRADE ASSOCIATIONS	32
Aluminium Federation	32
British Plastics Federation	33
British Woodworking Federation	33
Council for Aluminium in Building	33
Door and Shutter Manufacturers' Association	34
Glass and Glazing
Federation	34
Plastics Window Federation	35
Society of Glass Technology	36
Steel Window Association	36
4. Competitor Analysis	37
THE MARKETPLACE	37
Table 24: Selected Leading Window and Door Companies by Turnover (£m), 1998/1999/2000	38
MARKET LEADERS	39
Heywood Williams
Group PLC	39
Financial Results	40
Anglian Group PLC	40
Financial Results	40
Bowater Windows Ltd	41
Financial Results	41
Jeld-Wen UK Ltd	41
Financial Results	42
Epwin Group PLC	42
Financial Results	43
Everest Ltd	43
Financial Results	44
Weatherseal Holdings Ltd	44
Financial Results	44
BAC Ltd	44
Financial Results	44
Dale Joinery Ltd	44
Financial Results	44
ADVERTISING AND PROMOTION	45
Table 25: Main Media Advertising Expenditure by Double and Secondary Glazing Companies (£000), Year Ending September 1999 and 2000	46
5. Strengths, Weaknesses, Opportunities and
Threats	49
THE TOTAL MARKET	49
PVC-U	50
WOOD	51
ALUMINIUM	53
STEEL	54
6. Buying Behaviour	56
POTENTIAL BUYERS	56
HOUSEBUILDING	57
Housing Starts	57
Table 26: Housing Starts in the UK (number),
1995-1999	57
Housing Completions	57
Table 27: Housing Completions in the UK (number), 1995-1999	58
RENOVATION IN HOUSEBUILDING	58
Table 28: Output of the Housebuilding Sector of the Construction Industry
at Current Prices (£m), 1995-1999	59
COMMERCIAL WORK	59
Public Sector	59
Table 29: Contractors' Output of New Commercial Work for the Public Sector
at Current Prices (£m),
1995-1999	60
Private Sector	60
Table 30: Contractors' Output of New Commercial Work for the Private Sector
at Current Prices (£m),
1995-1999	61
MARKET PENETRATION	61
Household Ownership of Products	61
Table 31: Penetration of Replacement Doors and Windows, Patio Doors
and Secondary Glazing ( percent of households), 1998-2000	62
PURCHASING PATTERNS	62
Table 32: Penetration of Replacement Windows and Doors, Patio Doors and
Secondary Glazing Bought in the Last 12 Months ( percent of households), 1998-2000	63
CONSUMER
EXPENDITURE	63
Replacement Windows and Doors	63
Table 33: Expenditure on Replacement Windows and Doors in the Last 12 Months ( percent of households),
1998-2000	63
Patio Doors	64
Table 34: Expenditure on Patio Doors in the Last 12 Months ( percent of households), 1998-2000	64
Secondary Glazing	64
Table 35: Expenditure on Secondary Glazing in the Last 12 Months ( percent of households), 1998-2000	64
CONSUMER PROFILE	65
By Social Grade	65
By Region	65
Household Income	65
By Home Ownership	66
By Household Size	66
By Number of Children	66
Summary of
Penetration Data	66
Table 36: Profile and Penetration of Replacement Windows and Doors (000 and percent of adults), 2000	67
7. Outside Suppliers to the Industry	69
INTRODUCTION	69
PVC-U	70
TIMBER	71
ALUMINIUM	72
STEEL	72
GLASS AND
SEALED UNITS	73
Hardware	73
8. Current Issues	75
HOUSING PLANS	75
ENVIRONMENTAL
ISSUES	75
Standards and Quality Assurance	76
MATERIAL TRENDS	76
REPUBLIC OF IRELAND	76
CORPORATE ACTIVITY	77
Bowater Windows Ltd	77
Jeld-Wen UK Ltd	77
Latium Group Ltd	77
Palgrave Brown	77
Guardian Industries Group	78
9. Forecasts	79
ECONOMIC TRENDS	79
Table 37: Economic Indicators at Current Prices (£m, percent and 000),
1995-1999	79
ECONOMIC FACTOR FORECASTS	80
Table 38: Macroeconomic Indicator Forecasts ( percent change year-on-year),
2000-2002	80
HOUSE BUILDING FORECASTS	80
Table 39: Housebuilding Forecasts (number of houses), 2000-2002	81
FORECASTS 2001 TO 2005	81
Table 40: The Forecast Apparent UK Market for Windows and Doors by Value
(£m at msp), 2001-2005	82
10. Company Profiles	83
Anglian Group PLC	84
Bowater Windows Ltd	86
Epwin Group PLC	88
Everest Ltd	90
Heywood Williams
Group PLC	92
Jeld-Wen UK Ltd	94
11. Further Sources	96
Associations	96
Periodicals	98
Directories	99
General Sources	100
Bonnier Information Sources	101
Government Publications	102
Other Sources	103
Understanding
TGI Data	105
Number, Profile,
Penetration	105
Social Grade	106
Standard Region	106
Key Note Research	107
The Key Note Range of Reports	108

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Last updated by Jacob van Eldik 16th January 2000