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ISBN 1-85765-753-5

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Executive Summary

Table of Contents

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EXECUTIVE SUMMARY

The retail footwear market in the UK underwent several years of stagnation in the early 1990s, owing to reduced margins and increasing competition at the lower end of the market. Several leading retailers closed outlets as a result of internal financial difficulties or market conditions.
Between 1994 and 1998, total retail sales of footwear in the UK increased by 14.8 percent to reach £5.25bn. With the exception of a dip in 1996, which was the result of rising imports and some consumer caution, growth has remained fairly constant since the end of the recession in the mid-1990s.
While volume sales of shoes are virtually static, all sectors are showing growth in value terms. As the economy has remained strong and female employment high, so women have traded up to better quality and more expensive footwear. At the same time, the more casual workplace has meant that many men need good quality dress and casual shoes, in addition to sports shoes.
Children's footwear showed the most growth between 1994 and 1998, with value sales rising by 15.1 percent. There has been increased activity in children's formal footwear, with large-scale retailers such as ASDA pushing children's shoes in their promotions.
C&J Clark International Ltd is the UK's top-ranked shoe company in terms of sales. The company continues to introduce new ranges, at the same time, refining classics. R Griggs & Company Ltd, which manufactures the highly successful Dr Martens shoe range, is the second most successful shoe company.
The UK market is beginning to enter a period of flux. The retailing scene is becoming more diversified, with niche chains such as Office and Nine West challenging the dominance of longstanding retailers such as Marks & Spencer. In the sports sector, manufacturers are looking to enjoy the profits of retailing as well as manufacture, with both Adidas and Nike opening company-owned outlets in the UK. Additionally, the UK market is becoming a home to overseas retailers such as Camper from Spain, and Decathlon and Paraboot from France. These are set to thrive in the strong UK economy, with its diversified and highly niche-orientated footwear market.
Key Note forecasts that the market will continue to grow over the next 4 years, with sales rising by 21.1 percent to £6.6bn between 1999 and 2003. Growth will be driven by consumers trading up to higher quality brands across the formal wear, casual wear and sports sectors. Additionally, the growing brown shoes sector is expected to continue to expand.

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET POSITION

MARKET TENDS

Table 1: Retail Sales of Footwear by Type of Outlet ( percent share by value ), 1998

Market Size

THE TOTAL MARKET

MARKET SECTORS

EUROPEAN AND GLOBAL PERSPECTIVE

IMPORTS AND EXPORTS

Table 2: Retail Sales of Footwear at Current Prices by Value (£m), 1994-1998

Table 3: Retail Sales of Footwear by Volume (million pairs), 1994-1998

Table 4: Retail Sales of Women's Footwear at Current Prices by Value (£m), 1994-1998

Table 5: Retail Sales of Women's Footwear by Volume (million pairs), 1994-1998

Table 6: Retail Sales of Men's Footwear at Current Prices by Value (£m), 1994-1998

Table 7: Retail Sales of Men's Footwear by Volume (million pairs), 1994-1998

Table 8: Retail Sales of Children's Footwear at Current Prices by Value (£m), 1994-1998

Table 9: Retail Sales of Children's Footwear by Volume (million pairs), 1994-1998

Table 10: Import and Export Ratios for UK Footwear and Leather GoodsÅ ( percent), 1996-1998

Industry Background

RECENT HISTORY

INDUSTRY FRAGMENTATION

EMPLOYMENT

RETAIL DISTRIBUTION

TRADE ASSOCIATIONS

Table 11: Employment in the Footwear Industry (000), 1995-1998

Table 12: Footwear Retailing Companies by Turnover (number and percent), 1998

Table 13: Leading Retailers in the Footwear Market by Number of Outlets, 1999

Brands

RECENT DEVELOPMENTS

BRAND SHARES

ADVERTISING OF MAJOR BRANDS

Table 14: Sports and Leisure Brands Bought During the Last Year ( percent of adults), 1999

Table 15: Main Media Advertising Expenditure on Formal Footwear Brands (£000), Year to June 1998 and 1999

Table 16: Main Media Advertising Expenditure on Sports Shoes (£000), Year to June 1998 and 1999

Competitor Analysis

THE MARKETPLACE

LEADING SHOE

LEADING SHOE DISTRIBUTORS

LEADING SHOE RETAILERS

ADVERTISING AND PROMOTIONS

Table 17: Selected Leading UK Footwear Manufacturers by Turnover (£000) 1997/1998/1999

Table 18: Selected Leading UK Footwear Distributors by Turnover (£000), 1997/1998/1999

Table 19: Main Media Advertising Spend by Shoe Retailers (£000), Year Ending June 1998 and 1999

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

PURCHASING PATTERNS

Table 20: Amount Spent on Shoes by Women ( percent of all women), 1999

Table 21: Amount Spent on Boots by Women ( percent of all women), 1999

Table 22: Amount Spent on Children's Shoes by Women ( percent of all women), 1999

Table 23: Amount Spent on Shoes by Men ( percent of all men), 1999

Outside Suppliers to the Industry

LOW-COST IMPORTS

DISTRIBUTORS

Current Issues

CORPORATE ACTIVITY

GROWTH OF OUTLETS FOR BROWN SHOES

SPORTS SHOE DIVERSIFICSTION

LUXURY BRANDED FOOTWEAR

FASHION TRENDS

WIDER TRENDS

FORMAL FOOTWEAR

THIRD-WORLD LABOUR PRACTICES

RECENT EVENTS IN UK FOOTWEAR MANUFACTURING

Forecasts

FACTORS INFLUENCING DEMAND

FORECAST 1999 TO 2003

Table 24: Forecast Retail Sales of Footwear by Value (£m), 1999-2003

Table 25: Forecast Retail Sales of Women's Footwear by Value (£m), 1999-2003

Table 26: Forecast Retail Sales of Men's Footwear by Value (£m), 1999-2003

Table 27: Forecast UK Retail Sales of Children's Footwear by Value (£m), 1999-2003

Market Growth

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Company Financials

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HOPPENSTEDT BONNIER INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Text © 1999 Key Note

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Last updated by Jacob van Eldik 19th January 2000