ISBN 1-85765-490-0

GO TO LATEST EDITION

Table of Contents

Executive Summary

Back to Clothing Index and Shopping Cart

Back to Other Leisure Activities Index and Shopping Cart

Back To REPORTFINDER home page and Search Engine

TABLE OF CONTENTS

Executive Summary

Market Definition

MARKET POSITION

MARKET TRENDS

Table 1: Sports Clothing and Footwear Share of the Total Clothing and Footwear Market by Value ( percent), 1990-1994

Table 2: Market Shares Within the Sportswear Market by Value (£m and percent), 1994

Table 3: Consumer Expenditure on Clothing and Footwear (£m and index), 1990-1994

Table 4: Participation Rates for Selected Sporting Activities by Age Group ( percent), 1994

Market Size

THE TOTAL MARKET

THE SPORTS CLOTHING MARKET

THE SPORTS FOOTWEAR MARKET

OVERSEAS TRADE

Table 5: The Sports Clothing and Footwear Market (£m at rsp), 1990-1994

Table 6: The Sports Clothing Market (£m and index), 1990-1994

Table 7: The Sports Clothing Market by Sport by Value ( percent), 1991-1994

Table 8: The Outdoor Weatherproofs Market (£m) 1991-1994

Table 9: The Tracksuits Market (£m), 1991-1994

Table 10: The Swimwear Market (£m), 1991-1994

Table 11: The Golf Clothing Market (£m), 1991-1994

Table 12: The Football Clothing Market (£m), 1991-1994

Table 13: The Keep-Fit, Dance and Aerobics Clothing Market (£m), 1991-1994

Table 14: The Ski Clothing Market (£m), 1991-1994

Table 15: The UK Tennis and Racquet Sports Clothing Market (£m), 1991-1994

Table 16: The Rugby Clothing Market (£m), 1991-1994

Table 17: The Athletics Clothing Market (£m), 1991-1994

Table 18: The Sports Footwear Market (£m and index), 1990-1994

Table 19: The Sports Footwear Market by Type by Value ( percent), 1991-1994

Table 20: The UK Market for Soft Shoes/Trainers for Specific Uses (£m), 1991-1994

Table 21: The UK Market for Soft Shoes/Trainers for General Use (£m), 1991-1994

Table 22: The UK Market for Boots/Hard Shoes (£m), 1991-1994

Table 23: Imports of Selected Items of Sportswear (£m cif), 1993 and 1994

Table 24: Exports of Selected Items of Sportswear (£m fob), 1993 and 1994

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

DISTRIBUTION

Table 25: Manufacturing Sector by Turnover Size ( percent of businesses), 1994

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 26: Major UK Sportwear Suppliers (£m), 1993/1995

Table 27: Segmental Analysis of Pentland Group PLC (£m), Year Ended December 1993 and 1994

Table 28: Segmental Analysis of Stylo PLC (£m), Year Ended January 1994 and 1995,

Table 29: Geographical Analysis of Hi-Tec Sports PLC (£m), Year Ended January 1993 and 1994

Table 30: Sports Clothing and Footwear Retail Distribution Shares ( percent), 1995

Figure 1: Sports Clothing Distribution Shares ( percent), 1995

Table 31: Leading Specialist Sports Goods Multiples (number of outlets), 1993 and 1995

Table 32: Sporting and Leisurewear Retail Performance of Sears PLC (£m), Year Ended January 1994 and 1995

Table 33: Selected Segmental Analysis of Blacks Leisure Group PLC (£m), Year Ended February 1994 and 1995

Table 34: JJB Sports PLC Turnover by Product Category ( percent), Year Ended January 1994 and 1995

Table 35: Main Media Advertising Expenditure on Sports Clothes and Shoes (£m and percent), Year to June 1994 and 1995

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

SPORTS CLOTHING

SPORTS FOOTWEAR

Table 36: Purchase of Sports Clothing by Sex and Age of Purchaser ( percent), 1995

Table 37: Purchase of Sports Clothing by Social Grade of Purchaser ( percent), 1995

Table 38: Demographic Profile of Sports Shoe Purchasers ( percent of purchased sports shoes), 1995

Outside Suppliers to the Industry

MATERIALS SUPPLIERS

SERVICES

Table 39: Outside Suppliers to the Sports Clothing and Footwear Sector

Current Issues

SPORTSWEAR FOR CHILDREN

WOMEN IN THE SPORTSWEAR MARKET

COMPANY DEVELOPMENTS

REPLICA KITS

Forecasts

PRODUCT DEVELOPMENT

DEMOGRAPHIC CHANGES

FUTURE MARKET SIZE

Table 40: Age Profile of the UK Population (000), 1991 and 2001

Table 41: Projected Sales of Sports Clothing and Footwear (£m at rsp), 1995-1999

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

ICC INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Back to Top

EXECUTIVE SUMMARY

The sports clothing and footwear sector operates within the wider context of the clothing and footwear industry. In 1994, the sector had sales of £2.3bn compared with £24.7bn for the industry as a whole. Sportswear penetration of clothing and footwear has increased substantially since the start of the 1980s, and was estimated to be 9.2 percent by 1994. The growth in sales of sportswear have been due to a number of factors. The adoption of sports clothing and footwear into the everyday wardrobe has been of major importance, while the increased awareness of the need for a healthier lifestyle has boosted turnover in the active market.

Sales of sports clothing and footwear dipped in 1992, due to the impact of the recession on consumer spending. At the same time, the success of the major brands encouraged the entry of non-brand and own-brand lines by retailers. Price discounting became a feature at the lower end of the market and this was encouraged by the growth of cheap imports.

The clothing and footwear sectors in the UK are very fragmented, the resiting of manufacturing facilities to lower-cost areas of the world has meant that for the most part indigenous operations tend to be niche operators, such as sports clothing companies. However, the footwear market in particular continues to be dominated by three major multinational companies: Reebok, Nike and Adidas. Strong branding has encouraged the extension of product lines among the larger companies, in order to benefit from umbrella branding.

As with other specialists, the sports retailers have lost sales to mixed retailers in recent years. The department stores and fashion retailers have been quick to offer sports-inspired lines as well as active sportswear in a move towards further diversification. In addition, they have benefited from providing a comfortable environment for female shoppers, an area in which the specialists have lagged far behind.

The sector will continue to evolve over the next few years. The specialist retailers are moving more into out-of-town formats, which allow them to establish a stronger more customer-friendly environment as well as providing sufficient space to ensure comprehensive specific sports coverage. On the supply side the major brands will continue to dominate, although sales will continue to be lost to smaller brands and own brands. Sales growth overall is set to continue as the economy recovers and consumer confidence returns.

Text © 1997 Key Note

Back to Top

Back To REPORTFINDER HOME PAGE

Ariadne - working together with our customers to enhance productivity and increase knowledge

© 1999 www.the-list.co.uk Ariadne

Last updated by Duncan Nottage 5th March 1999