| KN18063 |
| KEY NOTE SPORTS CLOTHING AND FOOTWEAR : JANUARY 2003 |
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This report covers: outdoor sports, fleeces, waterproof coats & jackets, indoor sports, swimwear, indoor fitness, athletic training, tracksuits, shell suits, football, replica kits, racket sports, golf, branded knitwear, sports footwear,
Companies covered include: adidas-Salomon, Nike, Pentland Group, Reebok International, Hi-Tec Sports, New Balance Athletic Shoes, Puma, Regatta, Umbro,
| Executive Summary 1 |
| 1. Market Definition 7 |
| REPORT COVERAGE 7 |
| Development of Sports Leisurewear 7 |
| Report Exclusions 8 |
| MARKET SECTORS 8 |
| Sports Clothing 8 |
| Sports Footwear 9 |
| MARKET TRENDS 9 |
| Young Fashions More Fragmented 9 |
| Sportswear Adopted for Leisure by Older Consumers 10 |
| Cyclical Patterns Make `Retro' Styles Popular 10 |
| Further Declines in Sports Participation 10 |
| Table 1: Breakdown of Popular Sports and Physical Activities ( percent of adults†), 1996 and 2001 11 |
| Shift to Fitness and Healthy Lifestyles 11 |
| Maturity and Consolidation in Sports Retailing 12 |
| MARKET POSITION 12 |
| The UK 12 |
| Table 2: The Total UK Sports Clothing and Footwear Market by Value (£bn at rsp and percent), 1994, 1996, 1998, 2000, 2001 and 2002e 13 |
| Overseas 14 |
| 2. Market Size 15 |
| THE TOTAL MARKET 15 |
| Table 3: The Total UK Sports Clothing and Footwear Market by Value at Current Prices (£m at rsp), 1998-2002e 15 |
| Table 4: The UK Sports Clothing and Footwear Market by Value at Constant 1998 Prices (£m at rsp), 1998, 2000, 2001 and 2002e 16 |
| BY MARKET SECTOR 17 |
| Sports Clothing 17 |
| Table 5: The Estimated UK Sports Clothing and Footwear Market by Sector by Value (£m at rsp and percent), 1999 and 2002 18 |
| Outdoor Sports 19 |
| Fleeces 19 |
| Waterproof Coats and Jackets 19 |
| Indoor Sports 19 |
| Swimwear 19 |
| Indoor Fitness 19 |
| Athletic Training 20 |
| Tracksuits/Shell Suits 20 |
| Football 20 |
| Replica Kits 20 |
| Racket Sports 20 |
| Golf 21 |
| Branded Knitwear 21 |
| Other 21 |
| Other Garments 21 |
| Accessories 21 |
| Sports Footwear 22 |
| Table 6: The Estimated UK Sports Footwear Market by Sector by Value (£m at rsp and percent), 1999 and 2002 22 |
| General 23 |
| Indoor 23 |
| Outdoor 23 |
| Other 24 |
| OVERSEAS TRADE 24 |
| Table 7: Indices of UK Manufacturing Output (index 1995=100), 1998-2001 24 |
| Imports 25 |
| Sports Clothing 25 |
| Sports Footwear 25 |
| Exports 25 |
| Sports Clothing and Sports Footwear 25 |
| 3. Industry Background 26 |
| Recent History 26 |
| Number of Companies 26 |
| Employment 27 |
| REGIONAL VARIATIONS IN THE MARKETPLACE 27 |
| DISTRIBUTION 27 |
| Table 8: Retail Channels for Sports Goods by Distributor ( percent), 2002 28 |
| Table 9: Selected Leading Retailers of Sports Goods by Outlet (number), 1998, 2000 and 2002 29 |
| Blacks Leisure Group PLC 29 |
| JJB Sports PLC 29 |
| JD Sports Ltd 30 |
| OTHER OUTLETS 30 |
| HOW ROBUST IS THE MARKET? 31 |
| LEGISLATION 31 |
| KEY TRADE ASSOCIATIONS 32 |
| The Sports Industries Federation 32 |
| The Sports Textiles & Footwear Association 32 |
| 4. Competitor Analysis 33 |
| THE MARKETPLACE 33 |
| MARKET LEADERS 33 |
| adidas-Salomon 33 |
| Company Structure 33 |
| Current and Future Developments 34 |
| Financial Results 35 |
| Table 10: Turnover for adidas-Salomon AG (_m), January 2001 and September 2002 35 |
| Nike Inc. 35 |
| Company Structure 35 |
| Current and Future Developments 36 |
| Financial Results 36 |
| Table 11: Turnover for Nike Incorporated by Product Range by Value ($m), Year to May 2001 and 2002 36 |
| Pentland Group PLC 37 |
| Company Structure 37 |
| Current and Future Developments 37 |
| Financial Results 38 |
| Reebok International Inc. 38 |
| Company Structure 38 |
| Current and Future Developments 38 |
| Financial Results 39 |
| Table 12: Turnover for Reebok International Incorporated ($m), Year to December 1999-2001 39 |
| Other Companies 39 |
| Hi-Tec Sports PLC 39 |
| New Balance Athletic Shoes (UK) Ltd 40 |
| Puma 40 |
| Regatta Ltd 40 |
| Umbro International Holdings Ltd 40 |
| Other Brands 40 |
| OUTSIDE SUPPLIERS 41 |
| ADVERTISING AND PROMOTION 42 |
| Main Media Advertising Expenditure 42 |
| Table 13: Main Media Advertising Expenditure on Sports Clothing Brands (£000), Year Ending September 2002 43 |
| Table 14: Main Media Advertising Expenditure on Sports Footwear Brands (£000), Year Ending September 2002 44 |
| Brand Advertising 44 |
| Other Marketing Expenditure 45 |
| Retailer Advertising 45 |
| EXHIBITIONS 46 |
| 5. Strengths, Weaknesses, Opportunities and Threats 47 |
| STRENGTHS 47 |
| WEAKNESSES 47 |
| OPPORTUNITIES 47 |
| THREATS 48 |
| 6. Buying Behaviour 49 |
| PURCHASES OF SPORTS CLOTHING AND FOOTWEAR 49 |
| Table 15: Penetration of Purchases of Sports Clothing and Footwear by Type ( percent of adults), 1993, 1998, 2001 and 2002 49 |
| Purchases by Demographic Groups 49 |
| Table 16: Penetration of Purchases of Sports Clothing and Footwear by Sex, Age, Social Grade, Income and Region ( percent of adults), 2002 50 |
| 7. Current Issues 53 |
| RECOVERY OF UK DEMAND 53 |
| International Recovery of Global Giants 53 |
| Growth for Some Other Competitors 53 |
| Ownership Changes 53 |
| Retailing Developments 54 |
| 8. The Global Market 55 |
| INTRODUCTION 55 |
| GLOBAL BRANDS 55 |
| Influence of the US 55 |
| The UK's International Role 56 |
| Other Countries' Influences on the UK 56 |
| 9. Forecasts 57 |
| INTRODUCTION 57 |
| FORECASTS 2003 to 2007 57 |
| Table 17: The Forecast UK Sports Clothing and Footwear Market by Value at Current Prices (£m at rsp), 2003-2007 57 |
| FUTURE TRENDS 58 |
| Demographic Changes 58 |
| Table 18: The UK Population by Age Group (millions), 2001-2006 58 |
| Demand for Sportswear 59 |
| Sports Retailing 59 |
| Sports Participation 60 |
| The Supply of Sportswear 60 |
| 10. Company Profiles 61 |
| Adidas (uk) Ltd 62 |
| Hi-tec Sports PLC 64 |
| Nike (uk) LTd 66 |
| Pentland Group Plc 68 |
| Reebok International Ltd 70 |
| Umbro International Holdings LTd 72 |
| 11. Further Sources 74 |
| Associations 74 |
| General Sources 74 |
| Bonnier Information Sources 74 |
| Government Publications 75 |
| Other Sources 76 |
In 2002, UK consumers spent £4.05bn on sportswear - £2.9bn on clothing and £1.15bn on footwear - which represented 10.3 percent of the total clothing and footwear market. Sports shoes have a 25 percent share of the total market in footwear compared to sports clothing, which represents 8.3 percent of total clothing. While the trainer has become the classic leisure shoe for most age groups, clothing is more susceptible to the vagaries of fashion.
Since the 1980s, it has been almost impossible to separate purchases that are for active sports participation from items that are purely for fashionwear. Key Note estimates that only 20 percent of sportswear bought in the UK is for actual sport or exercise. However, fashions in participation and spectator sports do have an influence on demand, giving rises to successive fashion waves of sportswear designed for running, football, outdoor pursuits or board sports.
Nike, adidas and Reebok are the world's `big three' sportwear companies, with the top positions in the US and in the UK market. Generally, sportswear is a globalised industry, with production centred in the Far East, even for the lesser brands. Leading sport-specialised brands in the UK include Speedo (swimwear), Umbro (football) and Asics (running). Some brands occupy a dual position in sport and in fashionable casuals, particularly Italian brands such as Ellesse and Fila.
Sportswear benefits from the substantial retailing sector that developed in the 1990s, now consolidated into several major multiple operators: JJB Sports, Blacks Leisure and JD Sports are the largest. In 2002, a fast-growing discount retailer, Sports Soccer Ltd, bought the most famous British sports retailer, Lillywhites.
The early 2000s have generally been a period of consolidation for the sportswear industry. Renewed rapid growth seems unlikely to occur, while young people prefer `tribal' styles - hippy, boardwear, denim or leather, etc. - and reject the sporting look because their parents wear it. Specialist manufacturers are also suffering because of the move from competitive sports, to exercising in the gym or jogging, which require less dedicated clothing. Assuming that low inflation continues, Key Note forecasts that consumer spending on sportswear will grow by a modest 17.6 percent over the next 5 years, reaching £5bn by 2007
Text © 2003 Key Note
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Last updated by Amanda Porteous July 2003
