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| KN15320 |
| KEY NOTE SPORTS CLOTHING AND FOOTWEAR JUNE
2000 |
| Overview |
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Editor: Emma Clarke
ISBN: 1-84168-066-4
This report covers:
Companies covered include:
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Table of Contents- Executive Summary
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TABLE OF CONTENTS
|
Executive
Summary |
|
1. Market
Definition
|
| INTRODUCTION |
| MARKET
SECTORS |
| Table 1: The UK
Sportswear Market by Sector by Value (£m at rsp and percent), 1999
|
| MARKET
POSITION |
| All Clothing and
Footwear |
| by Value (£m at
rsp and percent), 1999 |
| Leisure
Goods |
| MARKET
TRENDS |
| Sportswear as a
Fashion |
| Branded Leisurewear
Trends |
| The Growth of
Specialist Retailers |
| Sports
Participation |
| A GLOBAL
PERSPECTIVE |
|
2. Market
Size
|
| THE TOTAL
MARKET |
| Table 3: The UK
Sports Clothing and Footwear Market by Value (£m at rsp), 1995-1999
|
| BY MARKET
SECTOR |
| Sports
Clothing |
| 1994-1999
|
| Sports
Footwear |
| 1994-1999
|
| Design for
Sports |
| Clothing by
Sport |
| Table 6: The UK
Sports Clothing Market by Sector by Value (£m at rsp and percent), 1999
|
| Fleeces, Waterproof
Coats and Jackets |
| Football Clothing
|
| T-Shirts and Polo
Shirts |
| Clothing |
| Footwear by
Sport |
| Table 7: The UK
Sports Footwear Market by Sector by Value (£m at rsp and percent), 1999
|
| EXPORTS AND
IMPORTS |
| Sports
Clothing |
| 1999 |
| Sports
Footwear |
| 1999 |
|
3. Industry
Background
|
| RECENT
HISTORY |
| INDUSTRY
CONCENTRATION |
| A Fragmented
Industry |
| Clothing Versus
Footwear |
| Global
Manufacturing |
| DISTRIBUTION |
| Specialist Sports
Retailers |
| General
Retailers |
| TRADE
ASSOCIATIONS |
| The Sports Industries
Federation |
| Association |
|
4. Competitor
Analysis
|
| THE
MARKETPLACE |
| Table 10: Selected
Manufacturers of Sports Clothing and Footwear in the UK by Turnover (£m),
1998/1999/2000 |
| Table 11: Penetration
for Brands of Clothing and Footwear Purchased ( percent of adults), 1999
|
| MARKET LEADERS AND
THEIR BRANDS |
| adidas (UK)
Ltd |
| Financial
Results |
| Hi-Tec Sports
PLC |
| Financial
Results |
| Nike (UK)
Ltd |
| Financial
Results |
| Pentland Group
PLC |
| Financial
Results |
| Reebok International
Ltd |
| Financial
Results |
| Ltd |
| Financial
Results |
| Other
Companies |
| Outdoor
Market |
| Football
Clothing |
| Athleisure
Market |
| Racket
Sports |
| Shoes |
| Specialist
Markets |
| ADVERTISING AND
PROMOTION |
| Main Media
Advertising Expenditure |
| Sports
Clothing |
| Table 12: Main Media
Advertising Expenditure on Sports Clothing Brands (£000), Years Ending
December 1998 and 1999 |
| Sports
Footwear |
| Table 13: Main Media
Advertising Expenditure on Sports Footwear Brands (£000), Years Ending
December 1998 and 1999 |
| Sports
Retailers |
| Years Ending December
1998 and 1999 |
| Other Marketing
Expenditure |
| Threats |
| STRENGTHS |
| WEAKNESSES |
| OPPORTUNITIES |
| THREATS |
|
6. Buying
Behaviour
|
| INTRODUCTION |
| SPORTS
CLOTHING |
| Table 15: Expenditure
on Sports Clothing in the Last 12 Months ( percent of adults), 1999
|
| Table 16: Penetration
for Purchases of Sportswear by Type ( percent of adults), 1993 and 1996-1999
|
| ( percent of adults),
1999 |
| SPORTS
FOOTWEAR |
| ( percent of adults),
1995, 1998 and 1999 |
| KEEPING
FIT |
|
7. Outside Suppliers to
the Industry
|
| SPORTS
PARTICIPATION |
| 1995-1999
|
|
8. Current
Issues
|
| RECENT
TRADING |
| CORPORATE
ACTIVITY |
| BOO.COM |
| BRAND
DEVELOPMENTS |
|
9.
Forecasts
|
| COMMERCE |
| PROSPECTS FOR THE
‘BIG THREE’ |
| FASHION
TRENDS |
| DEMOGRAPHIC
TRENDS |
| FORECASTS 2000 to
2004 |
| at Current Prices
(£m at rsp), 2000-2004 |
|
10. Company
Profiles
|
| Adidas (UK)
Ltd |
| Hi-Tec Sports
PLC |
| Nike (UK)
Ltd |
| Reebok International
Ltd |
| Umbro Europe
(Holdings) Ltd |
|
11. Further
Sources
|
| Associations |
| Periodicals |
| Directories |
| General
Sources |
| Bonnier Information
Sources |
| Government
Publications |
| Other
Sources |
|
Understanding TGI
Data |
| Number, Profile,
Penetration |
| Social
Grade |
| Standard
Region |
|
Key Note
Research |
Back to Top
EXECUTIVE SUMMARY
Although the ‘athleisure’ look is no longer at the height of
fashion, sportswear has been firmly established in the clothing and footwear
markets since the 1980s. Sales of both sports clothing and footwear declined in
1999, with the total market valued at an estimated £3.65bn. However, it
does continue to account for 14.6 percent of all clothing and footwear
purchased in the UK.
Sales within the market are dominated by leisurewear bought by
non-participants, although sports participation does have an influence on the
popular designs. Outdoor products remain popular. Replica football kits form a
major sector, and other activities such as road-running and fitness training
have periods of popularity, influencing the ranges in the stores.
Sportswear is a globalised industry, with production centred in the Far
East, and three big brands dominating worldwide sales — Nike and Reebok
from the US, and adidas from Europe. Other brands are more specialised, the
UK’s leading indigenous companies being led by Umbro, Hi-Tec Sports and
subsidiaries of Pentland Group (Mitre, Speedo, Berghaus and Ellesse).
High Street retailing has been forced into consolidation because there
are too many small sports shops, with two large retailers emerging — JJB
Sports PLC (leading for sports fashion) and Blacks Leisure Group PLC (leading
in outdoor retailing). Both retailers and manufacturers are exploring the
potential of electronic commerce (e-commerce), since sportswear and the
Internet appeal to the same target market.
Current fashion trends have moved away from the ‘sporty look’,
but sports clothing and footwear are expected to retain their position in the
consumer wardrobe. The demand for a healthy lifestyle is also permanent,
although there is a steady shift towards personal keep-fit activity and away
from competitive and team sports.
The sports clothing market is forecast to reach £3.25bn by 2004 at
current prices, while the footwear market is predicted to increase to
£1.5bn.
Text © 2000 Key Note
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