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KN18050

KEY NOTE LINGERIE :FEBRUARY 2000

Overview

ISBN 1-85765-750-0

This report covers: lingerie, womens underwear, knickers, vests, camisoles, negligees, dressing gowns, pyjamas, bodies, teddies, petticoats, thongs, briefs, hosiery, tights, stockings, corsetry, brassieres, bras, girdles, corsets, suspenders, slips, bathrobes, advertising, promotions, buying behaviour, purchase of tights, pants, bras, stockings and holdups, slips, teddies and camisoles, amount spent, frequency of tights purchase, frequency of stockings purchase,

Companies covered include: Courtaulds Textiles, William Baird, Sherwood Group, Charnos, Sara Lee, Playtex, Pretty Polly, Dawson International, Marks and Spencer, Agent Provocateur, La Perla,

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Executive Summary

Table of Contents

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EXECUTIVE SUMMARY

Key Note estimates the total retail sale of women's lingerie, corsetry and hosiery to be £1.55bn in 1999, with sales of brassières accounting for around a third of the value.
The UK clothing industry has struggled for some years against a downturn in demand and an increase in value, and an improvement in the quality of imported goods. The lingerie sector has been no exception. Between 1996 and 1998, imports of lingerie rose by almost a third, while exports fell by 6.6 percent in a trend unlikely to be reversed, especially with rises in the interest rates strengthening the pound still further.
Retail pricing has been aggressively competitive, and traditional High Street chains (which have held the lion's share of the value of lingerie sales) are facing increased competition from other sources, such as supermarkets, mail order and online shopping.
Many of the principal manufacturers of lingerie and hosiery have moved, or are intending to move, some production abroad, where labour and production costs are relatively cheap compared to the UK.
On a more positive note, all women wear lingerie of some sort, and are increasingly regarding underwear as a fashion accessory, seeking designer names rather than a mere commodity. Furthermore, advances in fibre technology are adding new properties to lingerie and hosiery and commanding higher prices, while a projected increase in the female population will also increase volume demand.
The average British woman is getting larger in size, and the industry reports a significant increase in demand for bras with bigger cup sizes. While the modern woman rejects the traditional girdles and corsets, many are enthusiastic buyers of underwear and hosiery that incorporate control panels for stomachs and buttocks. Women are also favouring smoother underwear in sheer fabrics, shunning scratchy and uncomfortable lace and frills.
However, these are the trends of today, and the world of fashion is notoriously fickle. In the fiercely competitive marketplace, manufacturers and retailers need to be able to respond to change almost before it happens.
Key Note forecasts that the retail sales of lingerie, hosiery and corsetry will reach £1.88bn in 2004 -- a 2.3 percent rise over the estimated 1999 value.

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

THE TOTAL MARKET

BY MARKET SECTOR

FOREIGN TRADE

Table 1: The UK Female Population (000), Mid-Year 1994-1998

Table 2: Consumer Expenditure on Women's, Girls' and Infants' Clothing (£bn), 1994-1998

Table 3: Manufacturers' Sales of Women's Underwear and Hosiery (£m), 1994-1997

Table 4: Manufacturers' Production of Men's and Women's Underwear ( percent), 1995-1998

Table 5: Retail Sales of Lingerie, Hosiery and Corsetry (£bn), 1995-1999

Table 6: Retail Sales of Lingerie, Hosiery and Corsetry by Sector (£m), 1995-1999

Table 7: UK Imports and Exports of Lingerie and Corsetry by Value (£m), 1996 and 1998

Table 8: UK Imports of Lingerie and Corsetry by Value (£m), 1996 and 1998

Table 9: UK Imports of Lingerie and Corsetry by Sector by Value (£m), 1998

Table 10: UK Exports of Lingerie and Corsetry by Value (£m), 1996 and 1998

Table 11: UK Exports of Lingerie and Corsetry by Sector by Value (£m), 1998

Industry Background

HISTORICAL BACKGROUND

INDUSTRY CONCENTRATION

DISTRIBUTION

TRADE ASSOCIATIONS

EXHIBITIONS

Table 12: Analysis of UK Enterprises Engaged in the Manufacture of Underwear by Turnover Sizeband (£000), 1999

Table 13: Number of Units Which Manufacture Underwear by Number of Employees, 1999

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS AND THEIR BRANDS

ADVERTISING AND PROMOTION

Table 14: Selected UK Manufacturers of Lingerie, Hosiery and Corsetry by Turnover (£m), 1998 and 1999

Table 15: Main Media Advertising Expenditure on Women's Underwear and Lingerie (£000), Years Ending September 1998 and 1999

Table 16: Main Media Advertising Expenditure on Women's Underwear and Lingerie (£000), Quarter Ending 1998 and 1999

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

THE PURCHASE OF LINGERIE

Table 17: The Purchase of Lingerie ( percent of women), 1993, 1997 and 1999

Table 18: Expenditure on Women's Underwear ( percent of women), 1999

Table 19: The Frequency of the Purchase of Tights by Women ( percent), 1999

Table 20: The Frequency of the Purchase of Tights by Age (000 and percent of women buying), 1999

Table 21: The Frequency of the Purchase of Stockings and Holdups by Women ( percent), 1999

Table 22: The Frequency of the Purchase of Stockings and Holdups by Age (000 and percent of women buying), 1999

Outside Suppliers to the Industry

Current Issues

ACQUISITIONS, MERGERS AND CLOSURES

OTHER CORPORATE NEWS

NEW PRODUCTS

Forecasts

THE CONSUMER BASE

FORECASTS 2000 TO 2004

Table 23: UK Population Projections by Sex (000), 2001, 2006 and 2011

Table 24: The UK Female population by Age Group (000), 1996 and 2001Å

Table 25: Forecast Retail Sales of Women's Lingerie, Corsetry and Hosiery (£m), 2000-2004

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HOPPENSTEDT BONNIER INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Text © 2000 Key Note

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Last updated by Jacob van Eldik 05th April 2000