| KN18024 |
| KEY NOTE Childrenswear : May 2004 |
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This report covers: Childrenswear
| Executive Summary |
| 1. Market Definition |
| REPORT COVERAGE |
| MARKET SECTORS |
| MARKET TRENDS |
| Demographic Influences |
| Table 1: The UK Child Population by Age (000), 1998, 2000 and 2002 |
| Prices in the Clothing Market |
| Table 2: Retail Price Index for Clothing and Footwear (index 1987=100), 1999-2003 |
| Clothing in Supermarkets |
| Retail Developments |
| Branded Childrenswear |
| ECONOMIC TRENDS |
| Gross Domestic Product |
| Table 3: UK Gross Domestic Product at Current and Annual Prices (£m), 1999-2003 |
| Inflation |
| Table 4: UK Rate of Inflation (%), 1999-2003 |
| Household Disposable Income |
| Table 5: Household Disposable Income (£), 1998-2002 |
| MARKET POSITION |
| The UK |
| Table 6: Trends in Consumer Expenditure on Garments (index 1999=100), 1999-2003 |
| Table 7: Total UK Consumer Expenditure on Garments by Value (£m and %), 1999-2003 |
| Overseas |
| 2. Market Size |
| THE TOTAL MARKET |
| Table 8: The Total UK Childrenswear Market by Sector by Value at Current Prices (£m at rsp), 1999-2003 |
| by market sector |
| Girls' Clothing |
| Table 9: The UK Girls' Clothing Sector by Value at Current Prices (£m at rsp), 1999-2003 |
| Boys' Clothing |
| Table 10: The UK Boys' Clothing Sector by Value at Current Prices (£m at rsp), 1999-2003 |
| Infants' Clothing |
| Table 11: The UK Infants' Clothing Sector by Value at Current Prices (£m at rsp), 1999-2003e |
| Schoolwear |
| OVERSEAS TRADE |
| Imports and Exports |
| Table 12: Imports and Exports of Clothing† (£000), 2001, 2002 and 2003 |
| 3. Industry Background |
| RECENT HISTORY |
| NUMBER OF COMPANIES |
| Table 13: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Clothing by Turnover Sizeband (£000), 2003 |
| EMPLOYMENT |
| Table 14: Number of UK VAT-Based Local Units Engaged in the Manufacture of Clothing by Employment Sizeband (number of employees), 2003 |
| DISTRIBUTION |
| Table 15: Distribution of Childrenswear by Type of Outlet (%), 2003 |
| HOW ROBUST IS THE MARKET? |
| LEGISLATION |
| key TRADE ASSOCIATIONS |
| British Retail Consortium |
| National Childrenswear Association |
| 4. Competitor Analysis |
| THE MARKETPLACE |
| MARKET LEADERS |
| Manufacturers and Distributors |
| Cosalt PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Martin International Holdings PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| SR Gent PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Schoolwear Suppliers |
| Anglia Sports & Schoolwear Ltd |
| Direct Schoolwear Ltd |
| Douglas & Grahame (UK) Ltd |
| Trutex PLC |
| Sportswear Suppliers |
| Clothing Retailers |
| Adams Childrenswear Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Etam PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| H&M Hennes Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| New Look PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Next PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Other Clothing Retailers |
| Benetton Retail (1988) Ltd |
| Gap UK Ltd |
| Monsoon PLC |
| Mixed Retailers |
| Bhs Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Debenhams PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Marks and Spencer PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Mothercare PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Woolworths PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Supermarkets |
| ASDA Stores Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| J Sainsbury PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Tesco PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Value and Discount Retailers |
| Matalan PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Other Value and Discount Retailers |
| Ethel Austin Ltd |
| Peacock Group PLC |
| Primark Stores Ltd |
| QS Stores Ltd |
| Sportswear Retailers |
| JJB Sports PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Other Sportswear Retailers |
| Mail Order |
| Outside Suppliers |
| Marketing Activity |
| Main Media Advertising Expenditure |
| Table 16: Main Media Advertising Expenditure on Childrenswear (£000), Years Ending December 2002 and 2003 |
| Other Activities |
| Debenhams PLC |
| Etam PLC |
| Marks and Spencer PLC |
| Woolworths PLC |
| Exhibitions |
| 5. Strengths, Weaknesses, Opportunities and Threats |
| STRENGTHS |
| WEAKNESSES |
| OPPORTUNITIES |
| THREATS |
| 6. Buying Behaviour |
| CONSUMER PENETRATION |
| Table 17: Purchasing of Children's Clothing (% of female main shoppers), 1999, 2001 and 2003 |
| PURCHASE BY AGE |
| Table 18: Purchasing of Children's Clothing by Age (% of female main shoppers), 2003 |
| PURCHASE BY SOCIAL GRADE |
| Table 19: Purchasing of Children's Clothing by Social Grade (% of female main shoppers), 2003 |
| 7. Current Issues |
| COMPANY DEVELOPMENTS |
| Company in Administration |
| Trademark Contest |
| BRAND DEVELOPMENTS |
| McKids |
| Joe Bloggs |
| Diesel |
| White Rabbit |
| Redgreen |
| RETAIL DEVELOPMENTS |
| Fat Face |
| Petit Patapon |
| JJB Sports |
| VAT ON CHILDREN'S CLOTHING |
| STORE CARDS |
| INTERNET SALES |
| SEASONALITY |
| 8. The Global Market |
| US MARKET |
| AUSTRALIA |
| GLOBAL COMPANY DEVELOPMENTS |
| Gymboree |
| Societé Financier Petit Boy |
| JP Boden & Co. |
| 9. Forecasts |
| INTRODUCTION |
| The Economy |
| Gross Domestic Product |
| Table 20: Forecast UK Gross Domestic Product in Real Terms (%), 2004-2008 |
| Inflation |
| Table 21: Forecast UK Rate of Inflation (%), 2004-2008 |
| Forecasts 2004 to 2008 |
| Table 22: The Forecast UK Childrenswear Market by Value at Current Prices (£m at rsp), 2004-2008 |
| FUTURE TRENDS |
| Demographics |
| Table 23: Forecast UK Population by Age (000), 2002, 2005 and 2008 |
| Market Segmentation |
| Product Development |
| Competitor Forecasts |
| 10. Company Profiles |
| Adams Childrenswear Ltd |
| Bhs Ltd |
| Cosalt PLC |
| Jjb Sports Plc |
| Marks And Spencer PLC |
| Martin International Holdings Plc |
| Mothercare Plc |
| SR Gent Plc |
| Woolworths PLC |
| 11. Further Sources |
| Associations |
| Publications |
| General Sources |
| Government Publications |
| Other Sources |
| Bonnier Information Sources |
| This Key Note Market Report on the childrenswear market focuses on girls', boys' and infants' clothing. Key Note estimates that, in 2003, the total UK market for childrenswear was worth £6.02bn at retail selling prices (rsp), a rise of 4.2% on 2002. In 2003, clothing for girls was the largest sector, accounting for 44.7% of the market. |
| Since the late 1990s, childrenswear has maintained its position in the clothing market and, in 2003, accounted for 18.9% of the total UK expenditure on clothes. However, as a whole, the clothing market has experienced deflated prices as a result of the emergence of discount and value retailers, and the success of supermarkets with low-priced products. In addition, over the past decade, the decline in the UK child population because of falling birth rates, has had an adverse affect on the childrenswear market. |
| Overall, between 1999 and 2003, sales of children's clothing grew year-on-year as a result of higher per capita expenditure in the market. This increase in spending is due to a number of reasons, including older parents with higher levels of disposable income, smaller family sizes and guilt-induced spending from working parents. In addition, children themselves are now more vocal consumers, with `tweenagers' in the 10 to 14 year-old age group particularly aware of fashion and the media. |
| The market for childrenswear is highly fragmented, with a large number of suppliers and retailers. Although manufacturing continues to move overseas as suppliers seek to minimise costs, over the past decade, the retail market has experienced an influx of players. These companies are attracted by the growing nature of the market, as childrenswear retails at a range of outlets from independent specialists to supermarkets, with a wide range of price points. However, consumers are taking a sophisticated approach to purchasing products and price is not the only driving factor. Other aspects, such as branding and quality, are also a priority, which allows a combination of products, such as designer label sweatshirts with supermarket jeans, to sell successfully in the market. |
| Between 2004 and 2008, Key Note forecasts that the UK childrenswear market will continue to rise steadily year-on-year, although the rate of growth is likely to slow. The most significant areas of the market are likely to be value products, as well as branded childrenswear items. |
Text © 2004 Key Note
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Last updated by Amanda Porteous 2004
