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ISBN 1-85765-801-9

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Executive Summary

Table of Contents

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EXECUTIVE SUMMARY

The UK market for home furnishings was worth an estimated £2.03bn in 1998. Following average growth of around 5 percent per year in 1996 and 1997, the market experienced a marginal decline of 0.1 percent in 1998.
Home furnishings includes a wide range of household textiles and soft furnishing products, which are grouped in the following sectors: window dressings, bedding, bathroom textiles, cushions and covers, and table linen. Window dressings comprise the largest sector, followed by bedding.
The market has benefited from the recovery in consumer spending, which has been boosted by a strengthening housing market. While consumer confidence declined in late 1998 and early 1999, owing to the state of the world economic climate, the downturn appears to have been short-lived and the housing market had recovered strongly by mid-1999.
This is a highly fragmented industry, in terms of both manufacturing and retailing. Courtaulds Textiles PLC and Coats Viyella PLC are the two leading suppliers, although both companies are actively developing manufacturing sources in low-cost countries in order to compete more effectively with imports. Marks & Spencer PLC is a major retail outlet for household textiles, while department stores, soft furnishings specialists and mail order companies are also leading outlets.
Medium-term prospects for the market are optimistic. While household penetration levels for most home furnishings products are relatively high, consumers are becoming more adventurous with their interior decor, which is resulting in more frequent refurbishment of many products. A buoyant housing market and, in particular, a sustained recovery in housemoving activity will help to increase the market to a forecast £2.35bn by 2003.

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: The UK Total Household Durables Market by Value (£m at rsp and index 1993=100), 1993-1998

Table 2: Households in the UK (million and percent), 1992-1997

Table 3: Total Number of New Permanent Dwellings in the UK (000 units and £m at current prices), 1994-1999

Market Size

THE TOTAL MARKET

BY MARKET SECTOR

FOREIGN TRADE

Table 4: The UK Market for Home Furnishings by Value (£m at rsp), 1994-1998

Table 5: The UK Market For Home Furnishings by Sector by Value (£m at rsp), 1994-1998

Table 6: The UK Market For Home Furnishings by Sector by Value ( percent), 1994-1998

Table 7: Retail Sales of Window Dressings by Value (£m at rsp), 1994-1998

Table 8: Retail Sales of Bedding by Value (£m at rsp), 1994-1998

Table 9: Retail Sales of Bathroom Textiles by Value (£m at rsp), 1994-1998

Table 10: Retail Sales of Cushions and Covers by Value (£m at rsp), 1994-1998

Table 11: Retail Sales of Table Linens by Value (£m at rsp), 1994-1998

Table 12: Foreign Trade in UK Home Furnishings by Value (£m), 1996-1998

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

EMPLOYMENT

RETAIL DISTRIBUTION

TRADE ASSOCIATIONS

Table 13: Analysis of the UK Household Textiles Manufacturing Industry by Turnover (£000, number of companies and percent), 1998

Table 14: Analysis of the UK Household Textiles Manufacturing Industry by Number of Employees (number of companies and percent), 1998

Table 15: Leading Multiple Home Furnishings Retailers (number of outlets), 1998

Table 16: Distribution of Home Furnishings by Type of Outlet ( percent), 1998

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 17: Leading Companies in the UK Home Furnishings Market, 1998

Table 18: Leading Companies in the UK Home Furnishings Market by Turnover (£m), 1997/1998/1999

Table 19: Main Media Advertising Expenditure on Home Furnishings (£000), Year Ending June 1998 and 1999

Table 20: Main Media Advertising Expenditure on Blinds (£000), Year Ending June 1998 and 1999

Table 21: Main Media Advertising Expenditure on Home Furnishings Collections (£000), Year Ending June 1998 and 1999

Strengths, Weaknesses, Opportunities and Threats (SWOT)

THE HOME FURNISHINGS MARKET

WINDOW DRESSINGS

BEDDING

BATHROOM TEXTILES

TABLE LINENS

CUSHIONS AND COVERS

Buying Behaviour

INTRODUCTION

HOUSEHOLD PENETRATION

PURCHASING PATTERNS

OWNERSHIP BY SOCIAL GRADE AND REGION

Table 22: Household Penetration of Home Furnishings ( percent of householdsÅ owning/buying), 1998

Table 23: Proportion of Adults Purchasing Home Furnishings in the Last 12 months ( percent of householdsÅ), 1998

Table 24: Analysis of Purchases of Home Furnishings Made in the Last 12 months ( percent of householdsÅ), 1998

Table 25: Analysis of Expenditure on Home Furnishings in the Last 12 Months by Amount Spent ( percent of householdsÅ), 1998

Table 26: Household Ownership of Ready-Made Curtains by Social Grade and Region ( percent of householdsÅ), 1998

Table 27: Household Ownership of Net Curtains by Social Grade and Region ( percent of householdsÅ), 1998

Table 28: Household Ownership of Curtain Fabric by Social Grade and Region ( percent of householdsÅ), 1998

Table 29: Household Ownership of Window Blinds by Social Grade and Region ( percent of householdsÅ), 1998

Table 30: Household Ownership of Vertical Louvre Blinds by Social Grade and Region ( percent of householdsÅ), 1998

Table 31: Household Ownership of Sheets and Other Linens by Social Grade and Region ( percent of householdsÅ), 1998

Table 32: Household Ownership of Pillows and Cushions by Social Grade and Region ( percent of householdsÅ), 1998

Table 33: Household Ownership of Continental Quilts by Social Grade and Region ( percent of householdsÅ), 1998

Table 34: Household Ownership of Towels by Social Grade and Region ( percent of householdsÅ), 1998

Table 35: Household Ownership of Stretch Covers and Upholstery Fabrics by Social Grade and Region ( percent of householdsÅ), 1998

Outside Suppliers to the Industry

INTRODUCTION

DESIGNS

Current Issues

IMPORT PENETRATION

COMPANY ACTIVITY

MULTI-FIBRES AGREEMENT

GOVERNMENT LEGISLATION

Forecasts

FORECASTS 1999 TO 2003

SECTOR TRENDS

SUPPLY STRUCTURE

THE ECONOMY

HOUSING

FASHION

Table 36: Forecast Sales of Home Furnishings by Value (£m at rsp and index 1999=100), 1999-2003

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HOPPENSTEDT BONNIER INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Text © 1999 Key Note

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