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ISBN 1-85765-801-9

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Executive Summary

Table of Contents

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: The UK Total Household Goods Market (£m at rsp and index 1992=100), 1992-1997

Table 2: The UK Market for Household Furniture, Carpets and Textiles by Value ( percent), 1992-1997

Table 3: Households in the UK (million and percent), 1991-1996

Table 4: Total Number of New Permanent Dwellings in the UK (000 units and £m at current prices), 1993-1998

Market Size

THE TOTAL MARKET

MARKET SECTORS

FOREIGN TRADE

Table 5: The UK Market for Home Furnishings (£m at rsp), 1992-1997

Table 6: The UK Market for Home Furnishings by Sector by Value (£m at rsp), 1992-1997

Table 7: The UK Market for Home Furnishings by Sector by Value ( percent), 1992-1997

Table 8: Retail Sales of Bedding (£m at rsp), 1992-1997

Table 9: Retail Sales of Window Dressings (£m at rsp), 1992-1997

Table 10: Retail Sales of Bathroom Textiles (£m at rsp), 1992-1997

Table 11: Retail Sales of Table Linen (£m at rsp), 1992-1997

Table 12: Retail Sales of Cushions and Loose Covers (£m at rsp), 1992-1997

Table 13: Foreign Trade in UK Home Furnishings (£m), 1995-1997

Industry Background

RECENT HISTORY

LEGISLATION

INDUSTRY CONCENTRATION

RETAIL DISTRIBUTION

TRADE ASSOCIATIONS

Table 14: Analysis of the UK Household Textiles Manufacturing Industry by Turnover Size (number of companies and percent), 1997

Table 15: Analysis of the UK Household Textiles Manufacturing Industry by Employment Size (number of companies and percent), 1997

Table 16: Leading Multiple Home Furnishings Retailers (number of outlets), 1997

Table 17: Sales of Home Furnishings by Type of Outlet ( percent), 1997

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 18: Leading Companies in the UK Home Furnishings Market, 1997

Table 19: Leading Companies in the UK Home Furnishings Market by Turnover (£m), 1996/1997

Table 20: Financial Results for H&C Furnishings PLC (£m), Year Ending 26th April 1996/1997

Table 21: Main Media Advertising Expenditure on Home Furnishings (£000), Years Ending December 1996 and 1997

Table 22: Main Media Advertising Expenditure on Blinds (£000), Years Ending December 1996 and 1997

Table 23: Main Media Advertising Expenditure on Home Furnishings Collections (£000), Years Ending December 1996 and 1997

Strengths, Weaknesses, Opportunities and Threats (SWOT)

THE HOME FURNISHINGS MARKET

CURTAINS AND BLINDS

BEDDING

TABLE LINENS

BATHROOM TEXTILES

CUSHIONS, FABRICS AND COVERS

Buying Behaviour

INTRODUCTION

HOUSEHOLD PENETRATION

PURCHASING PATTERNS

OWNERSHIP BY SOCIAL GRADE AND REGION

Table 24: Household Penetration of Home Furnishings ( percent of adults/households owning), 1997

Table 25: Proportion of Adults Purchasing Home Furnishings in the Last 12 months ( percent of adults/households), 1997

Table 26: Analysis of Purchases of Home Furnishings Made in the Last 12 Months ( percent of adults/households), 1997

Table 27: Analysis of Expenditure on Home Furnishings in the Last 12 Months by Amount Spent ( percent of adults/households), 1997

Table 28: Household Ownership of Sheets and Other Linens by Social Grade and Region ( percent of households), 1997

Table 29: Household Ownership of Pillows and Cushions by Social Grade and Region ( percent of households), 1997

Table 30: Household Ownership of Continental Quilts by Social Grade and Region ( percent of households), 1997

Table 31: Household Ownership of Ready-Made Curtains by Social Grade and Region ( percent of households), 1997

Table 32: Household Ownership of Net Curtains by Social Grade and Region ( percent of households), 1997

Table 33: Household Ownership of Curtain Fabric by Social Grade and Region ( percent of households), 1997

Table 34: Household Ownership of Window Blinds by Social Grade and Region ( percent of households), 1997

Table 35: Household Ownership of Vertical Louvre Blinds by Social Grade and Region ( percent of households), 1997

Table 36: Household Ownership of Towels by Social Grade and Region ( percent of households), 1997

Table 37: Household Ownership of Stretch Covers and Upholstery Fabrics by Social Grade and Region ( percent of households), 1997

Outside Suppliers to the Industry

INTRODUCTION

TEXTILES

FIBRES

Current Issues

RAW MATERIAL PRICES

MULTI-FIBRES AGREEMENT

COMPANY ACTIVITY

STORE DEVELOPMENTS

Forecasts

FACTORS INFLUENCING THE MARKET

FORECASTS 1998 TO 2002

FORECAST TRENDS

Table 38: Forecast Sales of Home Furnishings (£m at rsp and index 1998=100), 1998-2002

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The UK market for home furnishings was worth an estimated £1.94bn in 1997, following an annual sales increase of 9.5 percent. Despite fluctuating sales since 1992, sales in 1997 were 10.8 percent up on the 1992 level.

Home furnishings includes a broad range of household textiles and soft furnishings products, which are grouped together in the following sectors: bedding, window dressings, bathroom textiles, table linens, cushions and loose covers.

Bedding remains the largest sector, accounting for 43.7 percent of market value, and has shown the most growth since 1992. However, the fastest growing sector in 1997 was window dressings, sales of which rose by 12.2 percent, increasing its share of market value to 38.9 percent.

73.8 percent of households in the UK now use a duvet rather than blankets and sheets, although renewed interest in blankets and bedspreads as throws has helped to revive sales in this sector. Table linens are, however, in

long-term decline, owing to changes in eating habits and the trend away from a separate dining room.

The industry is extremely fragmented, in both retailing and manufacturing terms. Branded goods are present in the upper price ranges, but own-label and unbranded products dominate sales. The market is also price-sensitive, with a sizeable economy and discount sector.

High Street mixed retailers, such as Marks & Spencer, and department stores are the main suppliers of household linens. However, specialist retailers, such as Rosebys, and out-of-town warehouse companies, such as Texstyle World and Freelance Fabrics, are becoming more prominent.

Import penetration is very high for cotton products, as UK primary production of cotton fabrics is extremely limited. The leading suppliers of fabrics in synthetics and wools are the major UK fibres companies, Courtaulds and Coats Viyella.

As the housing market recovers and as the number of new households increases, Key Note estimates that the underlying volume growth in the market will remain positive. However, owing to intense competition, value growth will not be as strong. By 2002, Key Note estimates that the market will be worth £2.56bn.

Text © 1998 Key Note

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