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| KN17022 |
| KEY NOTE HOME FURNISHINGS 2002 |
| Overview |
Editor: Emily Pattullo
ISBN: 1-84168-371-5
This report covers: home furnishings,textile products,window dressings,curtains,curtain fabric,linings,net curtains, window blinds,bedding,bed linen,duvets,pillows,blankets,bathroom textiles,towels,bath mats,pedestal mats,toilet seat covers,cushions, covers,loose covers,throws,table linen,tablecloths,napkins,fabric placemats,blinds,roller blinds,vertical blinds,sheets,pillowcases, bedspreads,
Companies covered include: Coats PLC,Courtaulds Textiles Ltd,CWV Group Ltd,Headlam Group PLC,John Cotton Group Ltd,Colefax Group,Conran Shop Holdings,Debenhams Retail,Dunelm Soft-Furnishings, Englewood,Fogarty,Homestyle Group,House of Fraser,IKEA,John Lewis Partnership,Laura Ashley Holdings,Marks & Spencer,Matalan,Osborne & Little,Plumbs,Scotts of Stow,Coats Viyella,DuPont (UK),Walker Greenbank
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The UK market for home furnishing products,as covered by this report,was estimated to be worth £2.73bn at retail selling prices (rsp) in 2001. This represents a growth rate of approximately 4 percent in 2000 and has continued the moderate growth that the market has experienced in recent years.
For the purposes of this report, home furnishings are defined as bedding,window dressings,bathroom and kitchen textiles,cushions and covers and table linen. Other household textile products,such as floor cloths,dishcloths,dusters and other textile-based household-cleaning products,have been excluded.
The home furnishings sector is characterised by its non-essential nature and by the fact that the majority of the market is comprised of replacement and additional purchases. Household penetration levels of most home furnishings products are relatively high, especially in the bedding and window dressings sectors. Although first-time purchases represent only a limited part of the market,they have received a boost from the increasing number of households and,in particular,the growing number of single-person households.
Since the latter half of 1998, the market has benefited from increased consumer spending. Value growth has also been stimulated by more frequent replacement cycles for ancillary furnishing items as fashion trends move towards different designs and styles.
The supply side of the market has been dominated by the reduction in UK-manufacturing capacity as more organisations move production abroad,or exit the textiles industry altogether. The divestment of Textile and Home Furnishings Products divisions by some leading international organisations has also contributed to increasing the fragmentation of the supply side of the industry. The main driver of this reorganisation is the growth of cheaper imported products from countries with lower production costs. The pattern is likely to continue as tariffs and quotas for textile products are increasingly abandoned.
Future prospects for the market
are reasonably positive,with
moderate-to-good value increases forecast for
the short- to medium-term future. Home furnishings products have benefited from
the current trend for interior design schemes,which appears to have a positive
outlook. However,consumer spending is dependent upon the overall level of
confidence in the economy,and any significant increases in interest rates or
inflation may dampen future growth prospects within the home furnishings
market.
| Executive Summary |
| 1. Market Definition |
| REPORT COVERAGE |
| MARKET SECTORS |
| MARKET TRENDS |
| Population and Number of Households |
| The Housing Market |
| The Housebuilding Market |
| Property Transactions |
| Table 1: Property Transactions in England and Wales by Number (000),1996-2000 |
| Fashion Trends |
| Pricing and Value-Added Products |
| The Childrens Market |
| MARKET POSITION |
| The UK |
| Household Spending |
| Table 2: Expenditure on Household Goods (£m),1997-2001 |
| The Textiles Industry |
| Overseas |
| Table 3: Estimated Population Size of Major European Countries (million),June 2001 |
| KEY TRADE ASSOCIATIONS |
| The Association of Master Upholsterers and Soft Furnishers |
| British Textile Machinery Association |
| The Textile Institute |
| 2. Market Size |
| THE TOTAL MARKET |
| Household Consumption |
| Table 4: Estimated Household Consumption of Home Furnishings by Value at Current Prices (£m at rsp), 1997-2001 |
| The Market for Home Furnishings Products |
| Table 5: The Total UK Home Furnishings Market by Sector by Value at Current Prices (£m at rsp and percent), 2001 |
| BY MARKET SECTOR |
| Bedding |
| Table 6: The Total UK Bedding Market by Value at Current Prices (£m at rsp),2001 |
| Bed Linen (Duvet Covers,Sheets and Pillowcases) |
| Duvets/Quilts |
| Blankets/Bedspreads |
| Pillows |
| Window Dressings |
| Table 7: The Total UK Window Dressings Market by Sector by Value at Current Prices (£m at rsp), 2001 |
| Curtains |
| Custom- and Ready-Made Curtains |
| Curtain Fabric |
| Blinds |
| Bathroom and Kitchen Textiles |
| Table 8: The Total UK Bathroom and Kitchen Textiles Market by Sector by Value at Current Prices (£m at rsp), 2001 |
| Cushions and Covers |
| Table 9: The Total UK Cushions and Covers Market by Sector by Value at Current Prices (£m at rsp), 2001 |
| Table Linen |
| OVERSEAS TRADE |
| Table 10: Imports and Exports in the UK Home Furnishings Market by Value (£m at msp),1996-2001 |
| Intra-EC Trade |
| Table 11: Intra-EC Trade in Home Furnishings Products by Value (£m at msp),January-September 2001 |
| Extra-EC Trade |
| Table 12: Extra-EC Trade in Home Furnishings Products by Value (£m at msp),January to September 2001 |
| 3. Industry Background |
| RECENT HISTORY |
| NUMBER OF COMPANIES |
| Table 13: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Household Textiles by Turnover Sizeband (£000,number and percent),2001 |
| EMPLOYMENT |
| Table 14: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Household Textiles by Employee Sizeband (number and percent),2001 |
| REGIONAL VARIATIONS IN THE MARKETPLACE |
| DISTRIBUTION |
| Distribution Channel Share |
| Table 15: The Home Furnishings Market by Distribution Channel Share ( percent),2001 |
| Independents/Specialists |
| Department/Variety Stores |
| Mail Order/Catalogue Stores |
| Discount Warehouses/Furniture and Furnishing Multiples |
| DIY Multiples |
| HOW ROBUST IS THE MARKET? |
| LEGISLATION |
| The Multi-Fibres Agreement |
| World Trade Organization |
| Voluntary Standards |
| Oeko-Tex Standard 100 |
| Proposed Legislation |
| Azo-Dyestuffs |
| 4. Competitor Analysis |
| THE MARKETPLACE |
| MARKET LEADERS |
| Coats PLC |
| Cornwell Parker Properties Ltd |
| Courtaulds Textiles Ltd |
| CWV Group Ltd |
| Headlam Group PLC |
| John Cotton Group PLC |
| Laura Ashley Holdings PLC |
| Osborne & Little PLC |
| Walker Greenbank PLC |
| Other Companies |
| Curtains and Curtain Fabrics |
| Blinds and Blinds Components |
| Household Textiles |
| OUTSIDE SUPPLIERS |
| Materials |
| DuPont (UK) Ltd |
| Trevira UK Ltd |
| Vitafoam Ltd |
| Others |
| Machinery |
| RETAILERS |
| Dunelm Soft-Furnishings Ltd |
| Homestyle Group PLC |
| House of Fraser PLC |
| John Lewis Partnership PLC |
| Marks and Spencer PLC |
| ADVERTISING AND PROMOTION |
| Table 16: Main Media Advertising Expenditure on Home Furnishings (£000),Years Ending December 2000 and 2001 |
| Bed and Bath Linen and Towels |
| Table 17: Main Media Advertising Expenditure on Bed and Bath Linen and Towels (£000),Year Ending December 2001 |
| Window Dressings |
| Table 18: Main Media Advertising Expenditure on Venetian and Roller Blinds (£000),Year Ending December 2001 |
| Furniture and Upholstery Fabrics |
| Table 19: Main Media Advertising Expenditure on Furniture and Upholstery Fabrics (£000),Year Ending December 2001 |
| Furniture and Furnishings Retailers |
| Table 20: Main Media Advertising Expenditure by Selected Leading Furniture and Furnishings Retailers (£000),Year to December 2001 |
| EXHIBITIONS |
| Trade Exhibitions |
| Consumer Exhibitions |
| Publications |
| Trade Publications |
| Consumer Publications |
| 5. Strengths,Weaknesses,Opportunities and Threats |
| TOTAL MARKET |
| Strengths |
| Weaknesses |
| Opportunities |
| Threats |
| BEDDING |
| Strengths |
| Weaknesses |
| Opportunities |
| Threats |
| WINDOW DRESSINGS |
| Strengths |
| Weaknesses |
| Opportunities |
| Threats |
| BATHROOM and kitchen TEXTILES |
| Strengths |
| Weaknesses |
| Opportunities |
| Threats |
| CUSHIONS AND COVERS |
| Strengths |
| Weaknesses |
| Opportunities |
| Threats |
| TABLE LINEN |
| Strengths |
| Weaknesses |
| Opportunities |
| Threats |
| 6. Buying Behaviour |
| AVERAGE HOUSEHOLD EXPENDITURE |
| CONSUMER PENETRATION |
| Household Penetration |
| Table 21: Household Penetration of Home Furnishings ( percent of households owning/having),2001 |
| Purchasing Patterns |
| Table 22: Proportion of Adults Purchasing Window Dressings in the Last 12 Months ( percent of adults),2001 |
| Reasons for Purchase |
| Table 23: Reasons For Purchase of Window Dressings in the Last 12 Months ( percent of adults),2001 |
| Expenditure |
| Bed Linen |
| Table 24: Expenditure on Home Furnishings in the Last 12 Months ( percent of adults),2001 |
| Window Dressings |
| Table 25: Expenditure on Curtains and Curtain Fabric in the Last 12 Months ( percent of adults),2001 |
| Table 26: Expenditure on Vertical Louvre and Window Blinds in the Last 12 Months ( percent of adults),2001 |
| CHARACTERISTICS OF HOUSEHOLDS OWNING/HAVING HOUSEHOLD FURNISHINGS |
| By Socio-Economic Group |
| Bedding |
| Table 27: Household Ownership of Bedding by Socio-Economic Group ( percent of households),2001 |
| Window Dressings |
| Table 28: Household Ownership of Window Dressings by Socio-Economic Group ( percent of households),2001 |
| Towels |
| Table 29: Household Ownership of Towels by Socio-Economic Group ( percent of households),2001 |
| By Geographic Region |
| Bedding |
| Table 30: Household Ownership of Bedding by Geographic Region ( percent of households),2001 |
| Window Dressings |
| 7. Current Issues |
| THE ROLE OF THE INTERNET |
| CORPORATE ACTIVITY |
| Coats PLC |
| Cornwell Parker Properties Ltd |
| Headlam Group PLC |
| Walker Greenbank Ltd |
| Others |
| 8. The Global Market |
| INTERNATIONAL INFLUENCE |
| FRANCE |
| HONG KONG |
| JAPAN |
| The US |
| 9. Forecasts |
| INTRODUCTION |
| FORECASTS 2002 TO 2006 |
| Table 31: The Total UK Forecast Home Furnishings Market by Sector by Value at Current Prices (£m at rsp and percent),2002-2006 |
| FUTURE TRENDS |
| The Housebuilding Industry |
| Domestic Demand |
| Commercial Demand |
| Supply of Home Furnishings |
| 10. Company Profiles |
| Coats PLC |
| Courtaulds Textiles Ltd |
| CWV Group Ltd |
| Fogarty Ltd |
| Headlam Group PLC |
| John Cotton Group Ltd |
| Laura Ashley Holdings PLC |
| Osborne & Little PLC |
| Walker Greenbank PLC |
| 11. Further Sources |
| Associations |
| Publications |
| Directories |
| General Sources |
| Bonnier Information Sources |
| Government Publications |
| Other Sources |
| Understanding TGI Data |
| Number,Profile,Penetration |
| Social Grade |
| Standard Region |
| Key Note Research |
| The Key Note Range of Reports |
Text © 2002 Key Note
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Last updated by Amanda Porteous May 2002