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KN17016 KEY NOTE CARPETS AND FLOORCOVERINGS AUGUST
1996
ISBN
1-85765-596-6
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Table of Contents- Executive Summary
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TABLE OF CONTENTS
- Executive Summary
- Market Definition
- DEFINITION
- MARKET SECTORS
- PRODUCT SECTORS
- MARKET POSITION
- MARKET TRENDS
- Table 1: Consumer Expenditure, House
Completions and House Moves (£bn, 000, £m and percent), 1991-1995
- Market Size
- THE TOTAL MARKET
- MARKET SECTORS
- OVERSEAS TRADE
- Table 2: The UK Market for Carpets and
Floorcoverings by Value and by Volume Index (£m at rsp and 1993=100),
1993-1995
- Table 3: The UK Market for Carpets by Type
by Volume (million square metres), 1993-1995
- Table 4: The Retail Market for Carpets and
Floorcoverings by Value (£m at rsp), 1991-1995
- Table 5: The Retail Market for Carpets and
Floorcoverings by Volume (million square metres), 1993-1995
- Table 6: Breakdown of the Retail Market for
Smooths by Value and Volume ( percent), 1994 and 1995
- Table 7: The Contract Market for Carpets and
Floorcoverings by Value and Volume Index (£m at rsp and 1993=100),
1993-1995
- Table 8: Breakdown of the Contract Market
for Carpets by Value and Volume ( percent), 1993-1995
- Table 9: The Contract Market for Smooths by
Value and Volume ( percent), 1993-1995
- Table 10: Overseas Trade Balance in Carpets
and Floorcoverings (£m), 1991-1995
- Table 11: Imports and Exports of Carpets and
Floorcoverings by Value (£m), 1995
- Figure 1: Trading Balance in Carpets and
Floorcoverings by Value (£m), 1995
- Table 12: Imports and Exports of Carpets and
Floorcoverings by Volume (million square metres), 1995
- Figure 2: Trading Balance in Carpets and
Floorcoverings by Volume (million square metres), 1995
- Industry Background
- RECENT HISTORY
- INDUSTRY CONCENTRATION
- DISTRIBUTION
- EMPLOYMENT
- TRADE ASSOCIATIONS
- TRADE EXHIBITIONS
- Table 13: Pile Carpets, Carpeting and Rugs
Manufacture: Number of Businesses by Turnover Size (£000), 1994 and
1995
- Table 14: Carpet Retailing - Breakdown of
Sales by Sector ( percent), 1995
- Table 15: Outlets of Major Multiple
Retailers of Carpets and Floorcoverings, 1995
- Table 16: Pile Carpets, Carpeting and Rugs
Manufacture: Size of Unit by Employment Level, 1994
- Table 17: Major Carpet and Floorcovering
Trade Fairs
- Competitor Analysis
- MANUFACTURERS
- RETAILERS
- MARKET LEADERS
- ADVERTISING AND PROMOTION
- Table 18: Leading Carpet Manufacturers and
Suppliers in the UK, 1995
- Table 19: Tomkinsons PLC - Financial Summary
(£m and percent), Year End September 1995
- Table 20: Carpetright PLC - Financial
Summary (£m and percent), Year End April 1992-1996
- Table 21: Allied Carpets - Financial Summary
(£m and percent), Year to June 1995 and 1996
- Table 22: Main Media Advertising Expenditure
by Major Floorcovering Manufacturers (£000), 1994 and 1995
- Table 23: Main Media Advertising Expenditure
by Major Floorcovering Retail Outlets (£000), 1994 and 1995
- Strengths, Weaknesses, Opportunities and
Threats (SWOT)
- STRENGTHS
- WEAKNESSES
- OPPORTUNITIES
- THREATS
- Buying Behaviour
- CONSUMER PENETRATION AND REPEAT PURCHASE
- SPENDING LEVELS
- HOUSEHOLD CHARACTERISTICS
- Table 24: Carpets and Rugs - Consumer
Penetration, First-Time Purchase and Repeat Purchase (000 adults and percent),
1995
- Table 25: Floorcoverings - Consumer
Penetration, First-Time Purchase and Repeat Purchase (000 adults and percent),
1995
- Table 26: Spending on Carpets in Last 12
Months (000 adults and percent), 1995
- Table 27: Spending on Rugs and
Floorcoverings in Last 12 Months (000 adults and percent), 1995
- Table 28: Household Characteristics of
Carpet and Rug Owners (000), 1995
- Table 29: Household Characteristics of
Floorcovering Owners (000 adults and percent), 1995
- Outside Suppliers to the Industry
- FIBRE SUPPLIERS
- Current Issues
- OUT-OF-TOWN CENTRES
- PRODUCT KNOWLEDGE AND CARPET GRADING
- HOUSING COMPLETIONS AND MOVES
- ASTHMA
- Forecasts
- INTRODUCTION
- FORECAST 1996 TO 2000
- Table 30: Forecast Market for Carpets and
Floorcoverings by Sector by Value (million square metres), 1996-2000
- Company Profiles
- INTRODUCTION
- DEFINITIONS
- FURTHER INFORMATION
- Further Sources
- ASSOCIATIONS
- PERIODICALS
- DIRECTOIRES
- GENERAL SOURCES
- HBI UK INFORMATION SOURCES
- GOVERNMENT PUBLICATIONS
- OTHER SOURCES
Back to Top
EXECUTIVE SUMMARY
The volume of carpets and floorcoverings sold in
the UK fell by 1.5 percent in 1995, reversing the 2.4 percent increase of 1994. The decline
was due to the contraction of the retail market, while the contracts market
increased marginally by 0.5 percent, but this was not reflected in the market which
declined by nearly 3.5 percent in 1995 to £1.91bn.
The market for
carpets and floorcoverings is made up of two major sectors, the retail sector
for domestic floorcoverings and the contract sector for commercial
floorcoverings. In 1995, the retail sector accounted for 78 percent of sales by volume
and 60 percent by value expressed in retail prices.
The product mix of the
retail sector differs substantially from the contract sector, with 89 percent of
retail sales accounted for by carpets compared with 76 percent of contract sales. 38 percent
of carpet sales are accounted for by the contract market, while 62 percent of smooth
floorcovering sales are made through the contract sector.
House moves,
a major driving force for the retail market, fell by 11.1 percent in 1995 and is one
major reason why retail sales fell. It was during the summer months of 1995
that the retail market experienced its slackest period, which coincided with
one of the hottest summers in the UK.
Stagnation of carpets and
floorcovering sales in the 1990s has led to some consolidation in the industry
through acquisition and corporate rebuilding, but is still highly fragmented
except in small market and product sectors.
The retailing arm of the
industry has undergone a more rapid period of concentration than the
manufacturing side, with approximately 1,000 retailers withdrawing from the
market since 1994. The two largest are increasing their joint share of the
market, which stood at 28 percent in the first quarter of 1996. The growth of
out-of-town shopping centres and aggressive expansion plans by Allied Carpets
and Carpetright indicates further concentration in the industry.
Most
retailers reported increased sales in the first quarter of 1996, signalling a
revival in the market during 1996. Key Note forecasts that the contract market
will grow at a faster rate than the retail market with an 11.4 percent growth in
volume between 1996 and 2000, compared with a 6.8 percent volume growth for the retail
sector over the same period.
Text © 1996
Key Note
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