| KN15373 |
| KEY NOTE COOKING SAUCES AND FOOD SEASONINGS : May 2003 |
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This report covers: cooking sauces, food seasonings, convenience & interest, global eating, barbecue season, organics, healthy eating, salt, salt for human consumption, sauce preparations, mixed condiments, mixed food seasonings, Soya Sauce, packet sauces, tinned sauces, recipe kits, Jamaican food, African farms, salt levels in processed foods, new brands, Irish market, US trends,
Companies & Brand Names covered include: British Pepper & Spice Company, Campbell's UK, Discovery Foods, G Costa & Company, General Mills UK, Hazlewood Foods, HP Foods, JFC, Mars UK, McCormick, Premier International Fooods, Princes, RHM Group One, Sacla UK, Unilever Bestfoods, Worldwide Investments, Cirio Del Monte Foods Europe, Fiddes Payne (Herbs & Spices), Geeta's Foods, Lion Foods, MH Foods, Nando's Grocery, Pasta Reale, Shere Khan, Tilda, WT Foods, Salt Suppliers, Blue Dragon, Cirio Del Monte, Gourmet Garden, Loyd Grossman, Old El Paso, Oxo, Sharwoods, Sacla UK, Tilda Rizazz, Unilever Bestfoods,
| 1. Market Definition 8 |
| REPORT COVERAGE 8 |
| MARKET SECTORS 8 |
| Table Sauces and Condiments 8 |
| Sweet and Savoury Spreads 8 |
| MARKET TRENDS 9 |
| Convenience Products 9 |
| Adding Value 9 |
| Healthier Eating 9 |
| Product Range 10 |
| Barbecuing 10 |
| International Influences 10 |
| The Salad Market 11 |
| MARKET POSITION 11 |
| The UK 11 |
| Table 1: UK Expenditure on All Food and on Table Sauces and Spreads at Current Prices (indices 1997=100), 1997-2001 11 |
| Overseas 12 |
| 2. Market Size 13 |
| THE TOTAL MARKET 13 |
| Table 2: The UK Market for Sauces and Spreads by Sector by Value at Current Prices (£m at rsp and percent), 1998-2002 13 |
| BY MARKET SECTOR 14 |
| Table Sauces and Condiments 14 |
| Table 3: The UK Market for Table Sauces and Condiments by Product Sector by Value at Current Prices (£m at rsp), 1998-2002 14 |
| Table Sauces 14 |
| Salad Accompaniments 15 |
| Pickles, Chutneys and Relishes 15 |
| Condiment Sauces 16 |
| Vinegar 16 |
| Mustard 16 |
| Sweet and Savoury Spreads 16 |
| Table 4: The UK Market for Sweet and Savoury Spreads by Product Sector by Value at Current Prices (£m at rsp), 1998-2002 17 |
| Jam and Marmalade 17 |
| Honey 18 |
| Chocolate and Nut Spreads 18 |
| Other Sweet Spreads 18 |
| Peanut Butter 18 |
| Savoury Spreads and Pastes 19 |
| OVERSEAS TRADE 19 |
| Imports 19 |
| Table 5: UK Imports of Sauces and Spreads by Value (£000), 2000 19 |
| Exports 20 |
| Table 6: UK Exports of Sauces and Spreads by Value (£000), 2000 20 |
| 3. Industry Background 21 |
| RECENT HISTORY 21 |
| NUMBER OF COMPANIES 21 |
| Table 7: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Condiments and Seasonings and in the Processing and Preservation of Fruit and Vegetables by Turnover (£000, number and percent), 2002 22 |
| EMPLOYMENT 22 |
| Table 8: Number of UK VAT-Based Local Units Engaged in the Manufacture of Condiments and Seasonings and in the Processing and Preservation of Fruit and Vegetables by Number of Employees (number and percent), 2002 23 |
| REGIONAL VARIATIONS IN THE MARKETPLACE 23 |
| DISTRIBUTION 24 |
| Table 9: Retail Distribution of Sauces and Spreads by Type of Outlet by Value ( percent), 2001 24 |
| HOW ROBUST IS THE MARKET? 24 |
| LEGISLATION 24 |
| KEY TRADE ASSOCIATIONS 25 |
| Food Processors Association 25 |
| Pickles and Sauces Association 25 |
| UK Sweet Spreads Association 25 |
| 4. Competitor Analysis 26 |
| THE MARKETPLACE 26 |
| MARKET LEADERS 26 |
| RH Amar & Company Ltd 26 |
| Company Structure 26 |
| Current and Future Developments 26 |
| Financial Results 26 |
| Andros UK Ltd 26 |
| Company Structure 26 |
| Current and Future Developments 27 |
| Financial Results 27 |
| Centura Foods Ltd 27 |
| Company Structure 27 |
| Current and Future Developments 27 |
| Financial Results 27 |
| G Costa & Company Ltd 28 |
| Company Structure 28 |
| Current and Future Developments 28 |
| Financial Results 28 |
| F Duerr & Sons Ltd 28 |
| Company Structure 28 |
| Current and Future Developments 28 |
| Financial Results 28 |
| Ferrero UK Ltd 29 |
| Company Structure 29 |
| Current and Future Developments 29 |
| Financial Results 29 |
| Hazlewood Foods Ltd 29 |
| Company Structure 29 |
| Current and Future Developments 29 |
| Financial Results 29 |
| HJ Heinz Company Ltd 30 |
| Company Structure 30 |
| Current and Future Developments 30 |
| Financial Results 30 |
| HP Foods Ltd 30 |
| Company Structure 30 |
| Current and Future Developments 31 |
| Financial Results 31 |
| Kraft Foods UK Ltd 31 |
| Company Structure 31 |
| Current and Future Developments 31 |
| Financial Results 31 |
| Premier International Foods UK Ltd 32 |
| Company Structure 32 |
| Current and Future Developments 32 |
| Financial Results 32 |
| Princes Ltd 33 |
| Company Structure 33 |
| Current and Future Developments 33 |
| Financial Results 33 |
| Rayner Food Group Ltd 33 |
| Company Structure 33 |
| Current and Future Developments 33 |
| Financial Results 34 |
| Streamline Foods Ltd 34 |
| Company Structure 34 |
| Current and Future Developments 34 |
| Financial Results 34 |
| Unilever Bestfoods UK Ltd 34 |
| Company Structure 34 |
| Current and Future Developments 34 |
| Financial Results 35 |
| Wilkin & Sons Ltd 35 |
| Company Structure 35 |
| Current and Future Developments 35 |
| Financial Results 35 |
| Other Companies 35 |
| WA Baxter & Sons Ltd 35 |
| Canners & Packers International Ltd 36 |
| Discovery Foods Ltd 36 |
| Jenks Sales Brokers Ltd 36 |
| MH Foods Ltd 36 |
| Patak's Foods Ltd 36 |
| Rival Four Square 36 |
| Rowse Honey Ltd 37 |
| Stute Foods Ltd 37 |
| Tate & Lyle PLC 37 |
| Whole Earth Foods Ltd 37 |
| WT Foods Ltd 37 |
| OUTSIDE SUPPLIERS 37 |
| ADVERTISING AND PROMOTION 38 |
| Main Media Expenditure 38 |
| Table 10: Main Media Expenditure on Sauces, Condiments, and Jams and Spreads (£000), Years to June 2001 and 2002 38 |
| Recent Campaigns 38 |
| EXHIBITIONS 39 |
| 5. Strengths, Weaknesses, Opportunities and Threats 40 |
| STRENGTHS 40 |
| WEAKNESSES 40 |
| OPPORTUNITIES 40 |
| THREATS 41 |
| 6. Buying Behaviour 42 |
| CONSUMER PENETRATION 42 |
| Table 11: Penetration of Table Sauces and Condiments by Product Type ( percent of adults), 1999 and 2002 42 |
| By Sex 43 |
| Table 12: Penetration of Table Sauces and Condiments by Product Type by Sex ( percent of adults), 2002 43 |
| By Age 43 |
| Table 13: Penetration of Table Sauces and Condiments by Product Type by Age ( percent of adults), 2002 44 |
| By Social Grade 44 |
| Table 14: Penetration of Table Sauces and Condiments by Product Type by Social Grade ( percent of adults), 2002 44 |
| 7. Current Issues 45 |
| Honey import ban 45 |
| PRODUCT DEVELOPMENTS 45 |
| Peanut-Butter Alternative 45 |
| New Syrup Packaging 45 |
| BRAND DEVELOPMENTS 46 |
| National Trust 46 |
| Health Matters 46 |
| Snack-Brand Salsas 46 |
| Brand Extension 46 |
| LEGISLATIVE CHANGES 47 |
| 8. The Global Market 48 |
| the irish market 48 |
| THE US MARKET 48 |
| 9. Forecasts 49 |
| INTRODUCTION 49 |
| FORECASTS 2003 TO 2007 49 |
| Table 15: The Forecast UK Market for Sauces and Spreads by Sector by Value at Current Prices (£m at rsp), 2003-2007 49 |
| FUTURE TRENDS 50 |
| Demographics 50 |
| Table 16: Projected Age Profile of the UK Population (000 persons), 2000, 2004 and 2008 50 |
| Market Segmentation 50 |
| Product Development 51 |
| 10. Company Profiles 52 |
| Centura Foods Ltd 54 |
| F Duerr & Sons Ltd 56 |
| Hj heinz Company Ltd 58 |
| Hp Foods Ltd 60 |
| Kraft Foods Uk Ltd 62 |
| Premier International Foods Uk Ltd 64 |
| Unilever Bestfoods Uk Ltd 66 |
| 11. Further Sources 68 |
| Associations 68 |
| General Sources 68 |
| Bonnier Information Sources 69 |
| Government Publications 70 |
| The UK sauces and spreads market was estimated at £781m in 2002, having grown by 7.9 percent since 1998. In recent years, the market's growth has been driven by the sauces sector; sales of spreads have generally been in decline. |
| The market for table sauces and condiments comprises: thick sauces such as tomato sauce and brown sauce; salad accompaniments; pickles, chutneys and relishes; condiment sauces, such as mint and horseradish; vinegar; and mustard. Many of these products have been established a long time, and they enjoy high levels of household penetration. However, the market benefits from ongoing investment by suppliers, including investment in product innovation. Developing areas of the market include barbecue products, sales of which have grown as outdoor eating has become an established part of the summer season. The growing presence of international dishes in UK consumers' diets has also encouraged the introduction of more ethnic and regional recipes. |
| Sweet and savoury spreads include: jam; marmalade; honey; chocolate and nut spreads; other sweet spreads (including syrup); peanut butter; and savoury spreads and pastes. Sales have suffered from the move away from traditional breakfast formats towards cereals and eating `on the go'. However, some value has been added to the market through the introduction of premium brands containing more fruit and less sugar, as well as through the development of organic products. The chocolate-spread sector has also seen the entry of confectionery names such as Cadbury and Milky Way, which has boosted the sector's presence. |
| Suppliers to the sector vary greatly in profile. Some of the UK's largest food groups, such as Unilever Bestfoods, HJ Heinz, RHM and Hazlewood Foods, are represented in this market, alongside specialists such as F Duerr & Sons and Andros UK. There is scope for a range of players because of the diverse nature of the products sold. At the same time, the presence of a number of strong brands means that the sector benefits from promotional investment. |
| Many sectors of the sauces and spreads market are relatively mature, so there is little scope to increase the size of the market by attracting new users. Key Note forecasts that volume sales will continue to decline over the period to 2007, but a shift towards premium products and new products in certain areas will add some value to the market. |
Text © 2003 Key Note
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Last updated by Amanda Porteous July 2003
