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KN15369 KEY NOTE MEAT & MEAT PRODUCTS DECEMBER 1999

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Subjects coverd include: carcass meat, unprocessed meat, beef, veal, lamb, mutton, pork, poultry, game, bacon, ham, other meat products, sausages, pies, cooked meats, boneless beef joints,steak,mince,lamb chops, mutton joints, pork joints, pork chops, pork fillets, pork steaks, cooked poultry, broiler hens, bacon rashers, ham joints, cooked ham, frozen meat, ready meals, livestock numbers, retail outlet shares, purchasing habits, BSE, world meat production,

Companies covered include: Anglo Beef Processors, Argent group Europe, Bernard Matthews, Grampian Country Food Group, Hazlewood Foods, Hillsdown Holdings, Kerry Foods, Northern Foods, Perkins Foods, Sun Valley Foods, Tulip International (UK), Uniq,

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Executive Summary

Table of Contents

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EXECUTIVE SUMMARY

Despite health concerns and diet changes in recent years, consumer expenditure on meat and meat products still represents the largest share of total consumer expenditure on food (excluding ice cream, confectionery and beverages). Consumer expenditure on meat and meat products was valued at £11.77bn in 1998, representing 27.4 percent of total food expenditure. Sales of meat and meat products fell slightly in 1998, mainly due to price falls for commodity meats, but per capita consumption increased slightly for the first time in a number of years.
The meat market divides into two core sectors: carcass meats, poultry, bacon and offal; and other meat products and processed meats. The largest sector is the former, although the market declined in 1998 in value terms. In contrast, sales of meat products and processed meats increased slightly in 1998. This latter sector includes many value-added sectors such as frozen meats, chilled meats, and meat-based ready meals, which have been growing strongly. Sales of meat-based ready meals increased in 1998 and sales of meat pies and pasties also grew strongly.
Most of the UK demand for meat is satisfied by home production and, in 1998, meat supplies to the UK market (including imports) increased by 3 percent to 4.2 million tonnes. The increase in supply was led by increased supplies of mutton and lamb, while poultry and beef supplies also started to recover after the bovine spongiform encephalopathy (BSE) scare, although total supplies were still well below the pre-1996 levels. Imports of meat accounted for 17.8 percent of the value of the UK meat market in 1998 but 24.5 percent of the volume, reflecting the cheaper price of many imported meats. The trade deficit in the meat sector worsened after 1996 as imports increased and exports were hit by the European Union (EU) beef export ban.
Businesses across all sections of the meat industry -- including farmers, slaughterhouses, meat processors and butchers -- have been struggling to come to terms with the changes in the meat market. The beef export ban, together with cheap imports of meat, have hit the farming community, while the decline in demand for commodity meats has forced many processors to rationalise their operations and switch to value-added products. Many small slaughterhouses have been unable to cope with the new hygiene regulations imposed by the EU, and the number of specialist butchers has declined with the supermarkets taking the lion's share of meat and meat products sales.
The meat market is a mature one, with over 76 percent of housewives buying fresh meat every week. Household penetration of meats such as bacon and sausages is very high, at almost 91.6 percent and 87.7 percent respectively. Tinned meats have the lowest household penetration.
Key Note forecasts stronger value growth in the market in 1999 and 2000 as prices stabilise and value-added and premium products take a greater share of the market. The lifting of the EU beef ban should help exports towards the end of 2000 but competition from cheaper imports will remain an issue. In 1999, the market is expected to grow by 3.3 percent to £12.15bn, and reach £13.45bn by 2003.

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET POSITION

IMPORTS AND EXPORTS

MARKET TRENDS

Table 1: Total Consumer Expenditure on Food and Expenditure on Meat and Meat Products (£m and percent), 1994-1998

Table 2: Retail Price Indices for Meat and Meat Products (13th January 1987=100), January, March, June, July and August 1999

Table 3: Value of UK Overseas Trade in Meat and Meat Products and Import Penetration (£m and percent),1994-1998

Table 4: Volume of Overseas Trade in Carcass Meat, Bacon, Ham and Poultry Meat and Import Penetration (000 tonnes and percent), 1994-1998

Market Size

THE TOTAL MARKET

BY MARKET SECTOR

Table 5: Total Meat Available for Domestic Usage (000 tonnes), 1993-1998

Table 6: Market Share of Major Meats by Volume ( percent share), 1994, 1996 and 1998

Table 7: The UK Market for Meat and Meat Products by Value at Current Prices (£m), 1994-1998

Table 8: The UK Market for Meat and Meat Products by Value at Constant 1995 Prices (£m), 1994-1998

Table 9: The UK Market for Meat and Meat Products by Market Sector by Value at Current Prices (£m), 1994-1998

Table 10: Household Expenditure on Carcass Meat at Current Prices (£m), 1994-1998

Table 11: Beef and Veal Supplies by Volume (000 tonnes), 1993-1998

Table 12: Household Expenditure on Beef and Veal by Type of Cut at Current Prices (£m), 1994-1998

Table 13: Imports of Beef and Veal by Value (£m and percent share), 1998

Table 14: Mutton and Lamb Supplies by Volume (000 tonnes), 1993-1998

Table 15: Household Expenditure on Mutton and Lamb by Type of Cut at Current Prices (£m),1994-1998

Table 16: Imports of Mutton, Lamb and Goats Meat (£m and percent share), 1998

Table 17: Pork Supplies by Volume (000 tonnes), 1993-1998

Table 18: Household Expenditure on Pork by Type of Cut at Current Prices (£m),1994-1998

Table 19: Imports of Swine Meat by Value (£m and percent share), 1998

Table 20: Poultry Meat Supplies by Volume (000 tonnes), 1993-1998

Table 21: Household Expenditure on Poultry by Type at Current Prices (£m), 1994-1998

Table 22: Poultry Meat Imports by Value (£m and percent share), 1998

Table 23: Bacon and Ham Supplies by Volume (000 tonnes), 1993-1998

Table 24: Household Expenditure on Bacon and Ham by Type at Current Prices (£m), 1994-1998

Table 25: Household Expenditure on Other Meat and Meat Products at Current Prices (£m), 1994-1998

Table 26: Imports of Prepared and Preserved Meat by Value (£m and percent share), 1998

Industry Background

FARMING AND LIVESTOCK

INDUSTRY STRUCTURE

DISTRIBUTION

Table 27: Livestock Numbers in UK Agriculture (000), June 1994-1998

Table 28: Number of Enterprises in the Slaughtering, Meat Processing and Poultry Processing Industries (number and percent), 1998

Table 29: Retail Distribution of Meat Sales in Great Britain ( percent share), 1998

Table 30: Location of Purchases of Fresh and Frozen Meat and Poultry ( percent of housewives), 1999

Competitor Analysis

THE MARKETPLACE

BRAND SHARES

LEADING MEAT AND POULTRY COMPANIES

ADVERTISING AND PROMOTION

Table 31: Selected Leading UK Meat and Poultry Companies by Key Sectors of Activity, 1999

Table 32: Selected Leading UK Meat and Poultry Companies by Turnover and Pre-Tax Profits (£m), 1998/1999

Table 33: Main Media Advertising Expenditure on Meat and Meat Products (£000), Year to June 1998 and 1999

Table 34: Main Media Advertising Expenditure on Selected Brands (£000), Year to June 1998 and 1999

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

CONSUMPTION

SPENDING

PRODUCTION SECTORS

BACON

SAUSAGES

CHILLED MEAT, PIES AND PASTRIES

FROZEN MEATS

TINNED MEATS

Table 35: Estimated Per Capita Meat Consumption in the UK (ounces per person per week), 1994-1998

Table 36: Spending on Fresh and Frozen Meat ( percent of housewives), 1999

Table 37: Weekly Spending on Fresh and Frozen Meat and Poultry ( percent of housewives), 1999

Table 38: Penetration of Meat Products by Type of Product ( percent of female housewives), 1997-1999

Table 39: Frequency of Use of Bacon ( percent of housewives serving), 1999

Table 40: Frequency of Use of Sausages ( percent of housewives serving), 1999

Table 41: Frequency of Use of Meat Pies and PastiesÅ ( percent of female housewives serving), 1999

Table 42: Penetration and Profile for Bacon, Sausages and Meat Pies and PastiesÅ by Age, Social Grade and Region ( percent of female housewives), 1999

Table 43: Frequency of Use of Frozen Poultry ( percent of housewives serving), 1999

Table 44: Frequency of Use of Frozen Meat Burgers ( percent of housewives serving), 1999

Table 45: Penetration and Profile for Frozen Meat by Age, Social Grade and Region ( percent of female housewives), 1999

Table 46: Penetration and Profile for Tinned Meat by Age, Social Grade and Region ( percent of female housewives), 1999

Outside Suppliers to the Industry

INTRODUCTION

ANIMAL FEED

MEAT PROCESSING MACHINERY

STORAGE AND DISTRIBUTION

PACKAGING

Current Issues

NEW PRODUCT LAUNCHES

BSE BAN

EU LEGISLATION

Forecasts

INTRODUCTION

FORECASTS

Table 47: Forecast UK Consumer Expenditure on Meat and Meat Products at Current Prices (£m), 1999-2003

Table 48: Forecast Consumer Expenditure on Food and Share of Meat and Meat Products Expenditure (£m and percent share), 1999-2003

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HOPPENSTEDT BONNIER INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Text © 1999 Key Note

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