| KN15363 |
| KEY NOTE MEAT AND MEAT PRODUCTS : JANUARY 2003 |
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This report covers: meat, meat products, carcass meat,bacon, ham, unprocessed meat, beef, veal, lamb, mutton, pork, bacon, ham, poultry, chicken, boneless beaf jopints, steak, mince, chops, cooked chicken, broiler hens, uncooked chicken, rashers, sausages, frozen meat, meat pies, pasties, ready meals, slaughterhouses, distribution, BSE, world meat production, food safety & health concerns, menu changes, The Little Red Tractor Symbol, quality assurance, animal wellfare, organic meat, British Sausage Appreciation Week, British Excellence Week,
Companies covered include: British Meat Federation, BMF, British Meat Manufacturers' Association, British Poultry Meat Federation, Meat & Livestock Commission, Red Meat Industry Forum, Anglo Beef Processors, Argent Group Europe, Bernard Matthews, Birds Eye Walls, Boparan Holdings, Glanbia Fresh Meats, Grampian Country Food Group, Kerry Foods, Northern Foods, Perkins Foods Holdings, Sun Valley, Tulip Interntional, Brandons, Flagship , Hazlewood Foods, Uniq, Halal Meats, Schwans,
| Executive Summary | 1 |
| 1. Market Definition | 2 |
| REPORT COVERAGE | 2 |
| MARKET SECTORS | 2 |
| Carcass Meat | 2 |
| Poultry | 2 |
| Bacon and Ham | 2 |
| Other Meat and Meat Products | 3 |
| MARKET TRENDS | 3 |
| Changing Lifestyles | 3 |
| Food Safety and Health Concerns | 3 |
| Grocery Multiples | 3 |
| Menu Changes | 4 |
| New Product Development | 4 |
| Price Fluctuations | 4 |
| Quality Assurance and Animal Welfare | 4 |
| The British Meat Quality Standard and the Minced Beef Quality Mark | 4 |
| The Little Red Tractor Symbol | 5 |
| MARKET POSITION | 5 |
| The UK | 5 |
| Table 1: Total Household Expenditure on Food and Expenditure on Meat and Meat Products (£m and percent), 1998-2002 | 5 |
| Overseas | 6 |
| 2. Market Size | 7 |
| MEAT SUPPLIES | 7 |
| Table 2: Total UK Meat Production for Domestic Usage (000 tonnes), 1998-2002 | 7 |
| The Total Market | 8 |
| Table 3: The Total UK Market for Meat and Meat Products by Value at Current Prices (£m at rsp and percent), 1998-2002 | 8 |
| Table 4: The Total UK Market for Meat and Meat Products by Value at Constant 1995 Prices (£m at rsp and percent), 1998-2002 | 8 |
| by MARKET sector | 9 |
| Table 5: The Total UK Meat and Meat Products Market by Sector by Value (£m at rsp and percent), 1998-2002 | 9 |
| Carcass Meats | 9 |
| Table 6: The Total UK Carcass Meat Sector by Value (£m at rsp and percent), 1998-2002 | 10 |
| Beef and Veal | 11 |
| Market Supply | 11 |
| Table 7: Beef and Veal Supplies by Volume (000 tonnes), 1998-2002 | 11 |
| Household Purchases | 11 |
| Table 8: Household Purchases of Fresh and Frozen Beef Cuts by Type ( percent of total volume sales), 2000 and 2002 | 12 |
| Imports | 12 |
| Table 9: Imports of Beef and Veal (£m and percent), 1999-2001 | 12 |
| Mutton and Lamb | 13 |
| Market Supply | 13 |
| Table 10: Mutton and Lamb Supplies by Volume (000 tonnes), 1998-2002 | 13 |
| Household Purchases | 13 |
| Table 11: Household Purchases of Fresh and Frozen Lamb Cuts by Type ( percent of total volume sales), 2000 and 2002 | 14 |
| Imports | 14 |
| Table 12: Imports of Lamb and Mutton (£m and percent), 1999-2001 | 14 |
| Pork | 15 |
| Market Supply | 15 |
| Table 13: Pork Supplies by Volume (000 tonnes), 1998-2002 | 15 |
| Household Purchases | 15 |
| Table 14: Household Purchases of Fresh and Frozen Pork Cuts by Type ( percent of total volume sales), 2000 and 2002 | 16 |
| Imports | 16 |
| Table 15: Imports of Pig Meat (£m and percent), 1999-2001 | 16 |
| Poultry | 17 |
| Market Supply | 17 |
| Table 16: Poultry Meat Supplies by Volume (000 tonnes), 1998-2002 | 17 |
| Household Purchases | 17 |
| Table 17: The Total UK Poultry Market by Value at Current Prices (£m at rsp and percent), 1998-2002 | 18 |
| Table 18: Household Purchases of Fresh and Frozen Poultry Cuts by Type ( percent of total volume sales), 2000 and 2002 | 18 |
| Imports | 18 |
| Table 19: Imports of Poultry Meat (£m and percent), 1999-2001 | 19 |
| Bacon and Ham | 19 |
| Market Supply | 19 |
| Table 20: UK Bacon and Ham Supplies by Volume (000 tonnes), 1998-2002 | 20 |
| Household Purchases | 20 |
| Table 21: The Total UK Bacon and Ham Market by Value at Current Prices (£m at rsp and percent), 1998-2002 | 21 |
| Imports | 21 |
| Other Meat and Meat Products | 21 |
| Household Expenditure | 21 |
| TOTAL IMPORTS AND EXPORTS | 22 |
| 3. Industry Background | 23 |
| RECENT HISTORY | 23 |
| FARMING | 23 |
| Table 22: The UK Agriculture Market by Livestock Numbers (000), Years Ending June 1997-2001 | 24 |
| Number of Companies | 24 |
| Table 23: Number of UK VAT-Based Enterprises Engaged in the Preservation and Production of Poultry by Turnover Sizeband (number and percent), 2002 | 25 |
| Table 24: Number of UK VAT-Based Enterprises Engaged in the Animal Slaughter Industry by Turnover Sizeband (number and percent), 2002 | 26 |
| Table 25: Number of UK VAT-Based Enterprises Engaged in the Production of Meat and Poultry Products, Bacon and Ham by Turnover Sizeband (number and percent), 2002 | 27 |
| REGIONAL VARIATIONS IN THE MARKETPLACE | 27 |
| DISTRIBUTION | 27 |
| Table 26: Retail Shares of Fresh Meat Sales by Value ( percent), 2002 | 28 |
| HOW ROBUST IS THE MARKET? | 28 |
| LEGISLATION | 28 |
| Key TRADE ASSOCIATIONS | 29 |
| British Meat Federation | 29 |
| British Meat Manufacturers’ Association | 29 |
| British Poultry Meat Federation | 29 |
| INDUSTRY BODIES | 29 |
| Meat & Livestock Commission | 29 |
| Red Meat Industry Forum | 29 |
| 4. Competitor Analysis | 30 |
| THE MARKETPLACE | 30 |
| Market Leaders | 30 |
| Anglo Beef Processors Ltd | 30 |
| Bernard Matthews Ltd | 31 |
| Birds Eye Wall’s Ltd | 31 |
| Boparan Holdings Ltd | 32 |
| Glanbia Fresh Meats (UK) Ltd | 32 |
| Grampian Country Food Group Ltd | 33 |
| Kerry Group PLC | 34 |
| Northern Foods PLC | 35 |
| Perkins Foods Holdings Ltd | 36 |
| Sun Valley Foods Ltd | 36 |
| Tulip International (UK) Ltd | 37 |
| SELECTED OTHER SUPPLIERS | 38 |
| Argent Group Europe Ltd | 38 |
| Brandons PLC | 38 |
| Flagship Foods Ltd | 38 |
| Hazlewood Foods PLC | 38 |
| Uniq PLC | 38 |
| OUTSIDE SUPPLIERS | 39 |
| ADVERTISING AND PROMOTION | 39 |
| Table 27: Main Media Advertising Expenditure on Meat and Meat Products by Sector (£000), Years Ending September2001 and 2002 | 39 |
| Table 28: Main Media Advertising Expenditure by Companies and Brands (£000), Year to September 2002 | 40 |
| 5. Strengths, Weaknesses, Opportunities and Threats | |
| STRENGTHS | 42 |
| WEAKNESSES | 42 |
| OPPORTUNITIES | 43 |
| THREATS | 43 |
| 6. Buying Behaviour | |
| INTRODUCTION | 44 |
| MEAT CONSUMPTION | 44 |
| Table 29: Household Meat Consumption (grams per person per week), 1998-2000 and 2nd to 4th Quarters 2001 | 44 |
| HOUSEHOLD EXPENDITURE | 45 |
| Table 30: Expenditure on Fresh and Frozen Meat ( percent of adults), 2000 and 2002 | 45 |
| Table 31: Weekly Spending on Fresh and Frozen Poultry, and Pre-Packed/Prepared Meat ( percent of housewives), 2002 | 47 |
| Table 32: Expenditure on Fresh Meat and Frozen Meat by Sex, Age, Social Grade and Region ( percent of adults), 2002 | 47 |
| Table 33: Expenditure on Fresh and Frozen Poultry by Sex, Age, Social Grade and Region ( percent of adults), 2002 | 49 |
| Table 34: Expenditure on Pre-Packed/Prepared Meat by Sex, Age, Social Grade, and Region ( percent of adults), 2002 | 50 |
| 7. Current Issues | |
| PRODUCT NEWS | 51 |
| Halal Meat | 51 |
| Schwans | 51 |
| Somerfield | 51 |
| Sports Café | 51 |
| BRITISH EXCELLENCE WEEK | 52 |
| MEAT HYGIENE POLICY FORUM | 52 |
| ORGANIC MEAT | 52 |
| BRITISH SAUSAGE APPRECIATION WEEK | 52 |
| 8. The Global Market | |
| Table 35: World Meat Production and Per Capita Supply (000 metric tons, percent and kilograms per year), 2000 | 53 |
| 9. Forecasts | |
| INTRODUCTION | 55 |
| FORECASTS 2003 to 2007 | 55 |
| Table 36: The Total Forecast UK Meat and Meat Products Market by Value at Current Prices (£m at rsp and percent), 2003-2007 | 56 |
| By Market Sector | 56 |
| Table 37: The Total Forecast UK Meat and Meat Products Market by Sector by Value at Current Prices (£m and percent), 2003-2007 | 56 |
| FUTURE TRENDS | 57 |
| Demographic and Socio-Economic Trends | 57 |
| New Product Development | 57 |
| Meat Industry | 57 |
| 10. Company Profiles | |
| Anglo Beef Processors Ltd | 59 |
| Bernard Matthews Ltd | 61 |
| Birds Eye Wall’s Ltd | 63 |
| Grampian Country FoodGroup Ltd | 65 |
| Kerry Group PLC | 67 |
| Northern Foods PLC | 69 |
| Perkins Foods Holdings Ltd | 71 |
| Sun Valley Foods Ltd | 73 |
| 11. Further Sources | |
| Associations | 75 |
| General Sources | 75 |
| Bonnier Information Sources | 75 |
| Government Publications | 77 |
| Understanding TGI Data | |
| Number, Profile, Penetration | 78 |
| Social Grade | 79 |
| Standard Region | 79 |
The UK meat and meat products market was valued at £12.44bn in 2002 at current prices. An annual value growth of 2.4 percent was recorded in 2002 following a decline in 2001. 2001 was a troubled year for the UK meat industry, with the foot and mouth epidemic having a significant impact on supplies and demand for some meats, while falling meat prices during the year did little to help sales. The meat market began to recover in 2002, although volume consumption of meat and meat products remains relatively static. The convenience meat products and added-value meat products sectors have been the strongest growth areas.
The retail meat market separates into four core sectors: carcass meats, including beef, lamb and pork; poultry; bacon and ham; and other meat and meat products, including a diversity of products such as sausages, pies and savoury products, cooked meats, tinned meats, ready meals, and frozen meat and poultry products. The other meat and meat products sector is the largest, accounting for 38 percent of sales in 2002.
The strongest market subsectors in 2002 were bacon (increased promotional activity stimulated consumer interest), poultry (which continues to benefit from the switch from red meat and the wide choice of poultry-based convenience foods), and cooked meats. Sausages are also experiencing a revival, with more gourmet varieties.
Livestock numbers are in long-term decline and price pressures from the multiple grocery retailers are impacting on farmers and processors. Many of the larger companies in meat processing have responded to changing market conditions by switching from the production of commodity meats to more value-added products. Meat imports are also taking a larger share of the domestic market, and are particularly significant in the pork and bacon subsectors.
The modest recovery in retail sales of meat registered in 2002 should continue at the same level in 2003 but carcass meat sales will struggle to maintain market share as value-added and convenience meat products become more popular. Only limited growth in the meat market can be expected over the next 5 years
Text © 2003 Key Note
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Last updated by Amanda Porteous July 2003
