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KN15328 KEY NOTE SNACK FOODS MARCH 1998

ISBN 1-85765-795-9

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TABLE OF CONTENTS

Executive Summary
Market Definition
INTRODUCTION
MARKET POSITION
PRODUCT SECTORS
MARKET TRENDS
Table 1: Consumer Expenditure on Food and Snack Food Sales as a Proportion of Total Food Expenditure (£bn and percent), 1993-1997
Table 2: The UK Snack Foods Market by Main Product Sectors (£m and percent), 1997
Table 3: Consumption Trends for Selected Snacks (grams per person per week), 1986-1996
Market Size
THE TOTAL MARKET
MARKET SECTORS
FOREIGN TRADE
Table 4: The UK Snack Foods Market by Main Product Sectors (£m at rsp), 1993-1997
Table 5: percentage Breakdown of the UK Snack Foods Market by Product Sector ( percent), 1993-1997
Table 6: Imports of Potato Products by Country of Origin (£000 and percent), 1995-1997
Table 7: Exports of Potato Products by Destination (£000 and percent), 1995-1997
Table 8: Imports of Nuts by Country of Origin and Area (£000 and percent), 1995-1997
Table 9: Exports of Nuts by Country of Destination (£000 and percent), 1995-1997
Industry Background
RECENT HISTORY
INDUSTRY STRUCTURE
RETAIL DISTRIBUTION
TRADE ASSOCIATIONS
Brands
GENERAL DEVELOPMENTS
LEADING BRANDS
BRAND DEVELOPMENTS
BRAND SHARE
KEY NOTE RESEARCH
ADVERTISING AND PROMOTION
Table 10: Leading Snack Food Manufacturers and Brands, 1997
Table 11: Top Ten Brands in the Retail Bagged Snacks Market ( percent share of value sales), 1996 and 1997
Table 12: Selected Snack Brands Purchased at Least Once a Month by Sex ( percent of respondents), 1998
Table 13: Selected Crisp Brands Purchased at Least Once a Month by Age, Social Grade and Region ( percent of respondents), 1998
Table 14: Selected Snack Brands Purchased at Least Once a Month by Age, Social Grade and Region ( percent of respondents), 1998
Table 15: Selected Savoury Snack Brands and Nuts Purchased at Least Once a Month by Age, Social Grade and Region ( percent of respondents), 1998
Table 16: Main Media Advertising on Snack Foods by Leading Brands (£000), Years to September 1996 and 1997
Competitor Analysis
THE MARKETPLACE
LEADING COMPANIES
Strengths, Weaknesses, Opportunities and Threats (SWOT)
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Buying Behaviour
CONSUMER PENETRATION
Table 17: Penetration and Profile of Purchasing of Potato Crisps by Sex, Age, Social Grade and Region ( percent of adults), 1997
Table 18: Frequency of Purchases of Potato Crisps ( percent of adults), 1997
Table 19: Penetration and Profile of Purchasing of Packet and Tinned Nuts by Sex, Age, Social Grade and Region ( percent of adults), 1997
Table 20: Frequency of Purchase of Packeted and Tinned Nuts ( percent of adults), 1997
Table 21: Penetration and Profile of Purchasing of Potato Sticks and Other Crisp Savoury Snacks by Sex, Age, Social Grade and Region ( percent of adults), 1997
Table 22: Frequency of Purchase of Potato Sticks and Other Crisp Savoury Snacks ( percent of adults), 1997
Outside Suppliers to the Industry
SPECIALIST MACHINERY
PACKAGING EQUIPMENT
FOOD INGREIDENTS
Current Issues
EUROPEAN MARKETS
BRAND ACTIVITY
FORECOURT RETAILING
CRISP PRICES
Table 24: Per Capita Consumption of Snack Foods (kilograms), 1996
Forecasts
FORECASTS FOR 1998-2001
PRODUCT SECTORS
CORPORATE DEVELOPMENTS
Table 25: Forecast of the UK Snack Foods Market (£m), 1998-2001
Table 26: Forecasts of Consumer Expenditure on Food and Snack Food (£bn and percent), 1998-2001
Market Growth
GROWTH TO THE YEAR 2001
Figure 1: The Total Market for UK Snack Foods (£m), 1992-2001
Company Profiles
INTRODUCTION
DEFINITIONS
FURTHER INFORMATION
Company Financials
Further Sources
ASSOCIATIONS
PERIODICALS
DIRECTORIES
GENERAL SOURCES
HBI UK INFORMATION SOURCES
GOVERNMENT PUBLICATIONS
OTHER SOURCES

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EXECUTIVE SUMMARY

Snack foods have been one of the fastest growing sectors of the food market in recent years, with both volume and value consumption increasing. The continued trend towards snacking and grazing, the growth of lunch box-type meals, and extensive new product developments (NPDs) have all helped to boost sales. By 1997, the snack foods market was valued at an estimated £2.01bn, an increase of 3.1 percent on 1996. Between 1993 and 1997, the value of the market increased by an estimated 14.6 percent.

The largest market sector is bagged snacks which accounted for 89.6 percent of all snack food sales covered in this report in 1997. The bagged snacks sector comprises crisps (47.9 percent of total snack food sales), savoury snacks (34.8 percent) and nuts (6.9 percent). The remainder of the market covers plain and savoury biscuits (5.5 percent) and savoury snack biscuits (4.9 percent).

Savoury snack sales are buoyant with adult snacks identified as a strong growth area, but the nut market is showing little signs of growth. In the savoury snacks sector, the emergence of mainstream adult brands such as Walkers Doritos have transformed what were niche sectors into mass-market snacks. Competition from savoury snacks and limited NPD, are the main factors preventing strong growth in the nut market. The other major growth area is savoury snack biscuits where minipacks and the spread of lunch box-type meals has helped sales.

Key Note forecasts continued growth in the snack foods market over the next few years. Between 1997 and the year 2001, the value of the market is forecast to increase by 18.7 percent, with sales expected to reach £2.39bn. The continued emphasis on snacking and grazing, the growth of the adult snack sector and further new product launches, should continue to boost sales.

Text © 1998 Key Note

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