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Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: Consumer Expenditure on Sauces and Spreads and Total Food (£m at rsp), 1991-1996

Table 2: Average Weekly Household Expenditure on Various Types of Sauces and Spreads (pence per week), 1990-1995/1996

Market Size

THE TOTAL MARKET

MARKET SECTORS

Table 3: The UK Sauces and Spreads Market by Value (£m and percent), 1996

Figure 1: The UK Sauces and Spreads Market by Value ( percent), 1996

Table 4: Retail Sales of Cooking Sauces (£m and percent), 1992-1996

Table 5: Retail Sales of Wet Cooking Sauces (£m), 1992-1996

Table 6: Retail Sales of Dry Cooking Sauces (£m), 1992-1996

Table 7: Use of Cooking Sauces by Type of Dish ( percent of housewives), 1997

Table 8: Retail Sales of Meal Enhancers by Sector (£m), 1996

Table 9: Retail Sales of Table Sauces (£m), 1992-1996

Table 10: Retail Sales of Sweet and Savoury Spreads by Sector (£m), 1996

Table 11: Retail Sales of Jam (£m), 1992-1996

Table 12: Retail Sales of Marmalade (£m), 1992-1996

Table 13: Retail Sales of Honey (£m), 1992-1996

Industry Background

INDUSTRY CONCENTRATION

RETAIL DISTRIBUTION

TRADE ASSOCIATIONS

Table 14: Brand Concentration in the UK Sauces and Spreads Market by Value ( percent), 1997

Table 15: Retail Sales of Sauces and Spreads - Share of Total Sales Taken by Multiple Grocery Outlets ( percent of value), 1997

Brands

LEADING COMPANIES AND THEIR BRANDS

BRAND SHARES

PURCHASING OF MAIN BRANDS

NEW PRODUCT DEVELOPMENTS AND BRANDS

ADVERTISING ON LEADING BRANDS

Table 16: Leading Sauces and Spreads Brands and Their Owners, 1997

Table 17: Manufacturer's Shares of the Wet Cooking Sauce Market by Value ( percent), 1997

Table 18: Brand Shares of the Dry Cooking Sauces Market by Value ( percent), 1997

Table 19: Leading Brands in the Various Sauces and Spreads Markets ( percent of value sales), 1997

Table 20: Selected Sauces and Spreads Brands Regularly Purchased ( percent of adults), 1997

Table 21: Selected Sauce Brands Regularly Purchased by Sex, Age, Social Grade and Region ( percent of adults), 1997

Table 22: Selected Spread and Meal Accompaniment Brands Regularly Purchased by Sex, Age, Social Grade and Region ( percent of adults), 1997

Table 23: Main Media Advertising Expenditure of the Major UK Sauces and Spreads Brands (£000), Year to June 1996 and 1997

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 24: The Leading Players in the UK Sauces and Spreads Market, 1997

Table 25: Main Media Advertising on Sauces and Spreads by Main Product Category (£000), Year to June 1996 and 1997

Strengths, Weaknesses, Opportunities and Threats (SWOT)

COOKING SAUCES

MEAL ENHANCERS

SWEET AND SAVOURY SPREADS

Buying Behaviour

CONSUMER PENETRATION

TABLE SAUCES

SAVOURY SPREADS, PICKLES AND CHUTNEY

COOKING SAUCES AND POUR-OVER SAUCES

SALAD CREAM AND MAYONNAISE, AND SALAD DRESSINGS

JAM, MARMALADE AND HONEY

Table 26: Penetration of Female Housewives Serving Sauces and Spreads ( percent of female housewives), 1997

Table 27: Penetration and Profile of Tomato Ketchup and Brown and Other Sauces by Age, Social Grade and Region ( percent of female housewives), 1997

Table 28: Frequency of Servings of Tomato Ketchup, and Brown Sauce and Other Sauces ( percent of female housewives), 1997

Table 29: Penetration and Profile of Meat and Fish Paste Spreads, and Pickles, Chutneys and Relishes by Age, Social Grade and Region ( percent of female

housewives), 1997

Table 30: Frequency of Servings of Pickles, Chutney and Relishes ( percent of female housewives), 1997

Table 31: Penetration and Profile of Cooking Sauces by Age, Social Grade and Region ( percent of female housewives), 1997

Table 32: Frequency of Usage of Cook-In Sauces and Pour-Over Sauces ( percent of female housewives), 1997

Table 33: Penetration and Profile of Salad Cream and Mayonnaise, and Salad Dressings by Age, Social Grade and Region ( percent of female housewives), 1997

Table 34: Frequency of Servings of Salad Cream, Mayonnaise and Salad Dressings ( percent of female housewives), 1997

Table 35: Penetration of Jam, Marmalade and Honey by Age, Social Grade and Region ( percent of female housewives), 1997

Table 36: Frequency of Purchase of 454-Gram Jars of Jam and Marmalade ( percent of female housewives), 1997

Outside Suppliers to the Industry

PACKAGING COMPANIES

FOOD PRODUCERS

Current Issues

PROMOTIONAL ACTIVITY

JAMS AND MARMALADE

Forecasts

FACTORS INFLUENCING THE MARKET

FORECASTS 1997 TO 2001

Table 37: Number of Households and Single-Person Households (million and percent), 1993-2001

Table 38: Forecast Retail Sales of Sauces and Spreads (£m at rsp), 1997-2001

Table 39: Forecast Retail Sales of Cooking Sauces (£m), 1997-2001

Table 40: Forecast Retail Sales of Meal Enhancers (£m), 1997-2001

Table 41: Forecast Retail Sales of Sweet and Savoury Spreads (£m), 1997-2001

Market Growth

Figure 2: The UK Sauces and Spreads Market (£m), 1992-2001

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Company Financials

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The sauces and spreads market, as defined by this report, encompasses cooking sauces, meal enhancers, and sweet and savoury spreads. Retail sales of sauces and spreads were an estimated £1.12bn in 1996, representing just 2.7 percent of all consumer expenditure on food. However, their share of total consumer expenditure on food has been increasing over the last few years.

The largest market sector is meal enhancers, which was worth £461m in 1996. The largest segment of this market is table sauces at £137m. Cooking sauces represent the second largest market sector, with sales valued at £365m in 1996. Wet sauces accounted for 78.1 percent of these sales. The cooking sauce market is a dynamic market with strong growth driven by consumer demands for more convenience foods and quicker cooking options, coupled with strong new product development (NPD) activities from the suppliers.

The sweet and savoury spreads market was worth £293m in 1996, and the largest market segments are jam (30.7 percent of all sales), marmalade (29 percent), and honey (14.3 percent). There has been little growth in this market in recent years, although sales are now starting to pick up due to the emergence of low-sugar and premium sectors, and improved packaging and promotion.

The major suppliers to the market are the large food companies such as Mars, Heinz, Campbell Soup Company, Grand Metropolitan, Nestlé and Unilever. There are also many specialist suppliers, particularly in newer markets such as ethnic cooking sauces, or niche markets such as premium preserves.

In 1997, the sauces and spreads market is forecast to grow by 5.5 percent in value terms. Growth is expected to be healthy in all three market sectors, with the strongest growth in the cooking sauces market. Between 1996 and 2001, the overall market is forecast to grow by 22 percent, with a value of £1.37bn forecast for 2001. Cooking sauces will continue to be the most bouyant sector as the convenience factor continues to drive sales, and consumer interest in ethnic and Mediterranean sauces grows. Premium products in a number of sectors will also drive growth.

Text © 1997 Key Note

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