ISBN 1-85765-489-7

Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

MARKET POSITION

MARKET TRENDS

Table 1: The UK Pet Food Market by Type (£m at rsp), 1994

Table 2: Breakdown of the Moist Cat and Dog Food Market by Price of Product ( percent volume), 1994

Table 3: UK Pet Population (million), 1989-1994

Figure 1: Breakdown of the UK Pet Population ( percent), 1994

Market Size

THE TOTAL MARKET

THE PET FOOD MARKET BY SECTOR

FOREIGN TRADE

Table 4: UK Pet Food Market (000 tonnes and £m at rsp), 1990-1994

Figure 2: UK Pet Food Market (£m at rsp), 1990-1994

Table 5: Sales of Types of Cat Food by Volume and Value (000 tonnes and £m at rsp), 1990-1994

Table 6: Sales of Types of Dog Food by Volume and Value (000 tonnes and £m at rsp), 1990-1994

Table 7: The UK Prepared Cat Food Market by Volume and Value (000 tonnes and £m at rsp), 1989-1994

Table 8: Canned Cat Food Brand Shares by Volume ( percent), 1994

Table 9: Dry Cat Food Brand Shares by Volume ( percent), 1994

Table 10: The UK Prepared Dog Food Market (000 tonnes and £m at rsp), 1989-1994

Table 11: Brand Shares of Canned Dog Food by Volume ( percent), 1994

Table 12: Brand Shares of Complete Dry Dog Food by Volume ( percent), 1994

Table 13: Market Shares of Dog Mixers by Volume ( percent), 1994

Table 14: Market Shares of Dog Biscuits by Volume ( percent), 1994

Table 15: Sales of Pet Treats by Volume and Value (000 tonnes and £m at rsp), 1989-1994

Table 16: Sales of Packaged Bird Seed by Volume and Value (tonnes and £m at rsp), 1989-1994

Industry Background

RECENT HISTORY

RETAIL PRICES

RAW MATERIALS

LEGISLATION

INDUSTRY CONCENTRATION

RETAIL DISTRIBUTION

TRADE ASSOCIATIONS

Table 17: UK Pet Population (million), 1993 and 1994

Table 18: Number of Pet Food Businesses by Turnover Size, 1994

Table 19: Breakdown of Pet Food Distribution by Value ( percent), 1994

Competitor Analysis

THE MARKETPLACE

LEADING PET FOOD MANUFACTURERS

ADVERTISING AND PROMOTION

Table 20: UK Leading Pet Food Manufacturers and Brands, 1995

Table 21: Main Media Advertising Expenditure on Cat and Dog Food (£000), 1990-1994

Table 22: Main Media Advertising Expenditure on Dog Food by Brand (£000), 1993 and 1994

Table 23: Main Media Advertising Expenditure on Cat Food by Brand (£000), 1993 and 1994

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

PET OWNERSHIP

PET FOOD USAGE

Table 24: Penetration of Pet Ownerships ( percent of female housewives), 1995

Table 25: Penetration of Use of Prepared Dog Food ( percent of female housewives), 1995

Table 26: Penetration of Use of Prepared Cat Food ( percent of female housewives), 1995

Outside Suppliers to the Industry

Current Issues

NEW PRODUCT DEVELOPMENTS

CORPORATE ACTIVITY

LEGISLATION

PACKAGING

Forecasts

FORECASTS 1995-1999

MARKET COMPETITION

RETAILING

Table 27: Forecast of the UK Pet Food Market (£m at rsp), 1995-1999

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

ICC INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

Pet foods represent a well established and significant part of the UK grocery trade. The main products are cat and dog food, which had a combined 98 percent of value sales in 1994. The remainder is accounted for by other pet foods which includes fish food, bird seed, and food for small animals such as rabbits, gerbils, hamsters and guinea pigs. This is a fragmented sector, with most of the product sold loose (by weight) through the specialist pet trade.

The UK pet food market has remained static in volume terms over the years, with market growth mainly attributed to consumers trading up to better-quality, premium products, focusing on convenience, health and choice.

In 1994, total retail sales of pet food rose by 3.6 percent to £1.33bn, while volume consumption fell by 2 percent to 1.38 million tonnes. Sales of prepared dog food rose by 2.1 percent to £623m, while prepared cat food increased by 5.8 percent to £600m. After many years of strong growth, sales of pet treats remained stagnant in 1994 at £87.1m.

Overall, the main growth areas in 1994, were in complete dry dog foods, which grew in volume by 5.8 percent to 182,000 tonnes, and 20.3 percent by value to £148m. This sector has become intensely competitive in recent years, with an increase in new product activity in the grocery trade.

An important development has been the increasing threat of own labels, with the leading retailers concentrating on high margin, super premium products. The advent of the specialist pet superstores has created a new dimension in pet food retailing, giving the consumer more choice and the benefits of one-stop shopping. The specialist outlets, e.g. veterinary practices, have also been given a boost by the increasing popularity of healthy pet products, such as scientifically-formulated varieties.

1995 has seen an increase in corporate activity, the most important being the recent acquisition of Quaker Oats European Petfoods operations by Dalgety in February 1995. The acquisition is expected to reinforce Spillers Foods' market position as the second largest pet food manufacturer in both the UK and the Continent.

Future prospects for the UK pet food trade look extremely bright. Key Note forecasts that retail sales will grow by an average annual rate of 5 percent from £1.39bn in 1995 to £1.69bn in 1999. Overall, the cat food sector will perform better than the dog food sector, with an average annual growth of 6.4 percent, with retail sales reaching £818m in 1999. Sales of dog food are forecast to grow by an average annual rate of 3.5 percent to reach £737m in 1999. Another important growth sector is pet treats.

Text © 1995 Key Note

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