Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Industry Structure

BACKGROUND

SUPPLY STRUCTURE

RETAILING

Table 1: Number of Producing Establishments in Selected Food Sectors, 1993

Table 2: Key Retail Businesses Selling Perishable FMCGs (number), 1991

Customer Profile

Table 3: Expenditure per Person Per Week on Selected Perishable FMCGs (pence per week), 1987-1992

Table 4: Consumption per Person per Week of Selected Perishable FMCGs (ounces per week), 1987-1992

Table 5: Expenditure per Person per Week by Income Group (pence), 1992

Table 6: Penetration of Selected Dairy Products in Great Britain by Age and Social Grade ( percent), 1993

Table 7: Penetration of Fats and Spreads in Great Britain by Age and Social Grade ( percent), 1993

Table 8: Penetration of Selected Meats in Great Britain by Age and Social Grade ( percent), 1993

Table 9: Penetration of Bread and Cakes in Great Britain by Age and Social Grade ( percent), 1993

Industry Supply

RETAILERS

ADVERTISING

Table 10: Major Suppliers of Perishable FMCGs, 1993

Table 11: Retail Distribution of Selected Perishable Foods ( percent), 1993

Table 12: Retail Distribution of Dairy Products ( percent), 1993

Table 13: Number of In-Store Bakeries in Major Grocery Multiples, 1993

Table 14: Main Media Advertising Expenditure on Selected Foods (£m), 1992 and 1993

Table 15: Major Perishable Food Brands Advertised (£000), 1993

Market Size

SPECIFIC MARKETS

Table 16: UK Market for Perishable FMCGs (£m at rsp), 1991-1993

Table 17: Household Expenditure on Yellow Fats and Spreads (£m at rsp), 1988-1993

Table 18: Sales of Yoghurts and Chilled Desserts (£m at rsp), 1988-1993

Table 19: The UK Market for Chilled Ready Meals (£m at rsp), 1988-1993

Recent Developments

PRICES

MULTIPLE GROCERS

MILK MARQUE

TOP CHILLED FOODS IN 1993

Table 20: Retail Price Indices for Selected Perishable FMCGs (13th January 1987=100), January 1992-December 1993

Table 21: Super Marketing Survey Top Ten Chilled Food Performers ( percent), 1993

Future Prospects

Table 22: Forecast of Per Capita Consumption of Selected Perishable Foods (ounces per person), 1992-1997

Company Profiles

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

ICC INFORMATION SOURCES

ICC INFORMATION GROUP LTD

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

In 1993, retail sales of perishable fast-moving consumer goods (FMCGs), as defined in this report, were estimated at £23.16bn, representing 51 percent of total retail sales of food. The main sectors of the market are fresh meat, fresh fruit and vegetables, dairy products, bread and cakes, fresh fish, and selected chilled products. Total expenditure on perishable FMCGs grew by only 0.9 percent in 1993, but this increase hides considerable variations in growth between sectors. Markets experiencing healthy sales increases were yoghurt and chilled desserts, cheese, fresh fruit, cakes and chilled ready meals. Markets where value sales fell in 1993 were carcass meats, fresh fish, liquid whole milk and eggs.

Factors affecting sales in the sector include the trend towards low-fat products, such as skimmed milk and low-fat spreads, and the general trend towards convenience foods which has affected sales of basic foodstuffs such as potatoes, fresh meats and eggs. Certain sectors of the market have been trying to develop more value-added products and premium lines have been launched in the cheese, bread, milk, and meat sectors and these products include speciality cheeses, premium white bread, flavoured milks, and meats such as ready-stuffed joints, turkey rashers and marinaded bacon.

Industry supply is becoming increasingly concentrated and the major producers are the large national food groups such as Hillsdown Holdings, Northern Foods, Unigate and Associated British Foods (ABF). UK farmers and producers supply a considerable amount of fresh produce for UK households, but there is still a considerable trade deficit in many markets where imports play an important role. These markets include fresh fruit, meat, fish and dairy products.

Retail sales of perishable FMCGs are dominated by the national supermarket chains which have increased their range of perishable foods in recent years and improved the stock control of these products. They have also developed specialist units such as in-store bakeries, delicatessens and fresh fish counters. Retailers' own-label products are important in this area. Home deliveries are significant in the milk market, but even here the low price of milk in supermarkets is eroding the share of sales taken by home deliveries. In the mid-1980s, 80 percent of households were supplied with home deliveries but this percentage has now fallen to less than 60 percent.

In recent months, intense competition in the retail trade has forced down prices of many perishable foods, such as bread and milk. There are worries that these low prices will become permanent, putting pressure on suppliers' margins.

Text © 1997 Key Note

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