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| KN15258 |
| KEY NOTE ICE
CREAM AND FROZEN DESSERTS DECEMBER 1998 |
|
Overview |
ISBN
1-85765-833-3
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Table of Contents- Executive Summary
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TABLE OF
CONTENTS
- Executive Summary
- Market
Definition
- MARKET SECTORS
- MARKET POSITION
- MARKET TRENDS
- Table 1: Penetration of the Food Sector by
Ice Creams and Frozen Desserts (£m and percent), 1994-1998
- Table 2: Index of
Expenditure on All Food and Ice Creams/ Frozen Desserts at Current Prices
(index 1994=100), 1994-1998
- Table 3: The Ice Creams and Frozen Desserts
Market by Value (£m and percent), 1998
- Market Size
- THE TOTAL MARKET
- MARKET SECTORS
- IMPORTS AND EXPORTS
- Table 4: Sales of Ice Creams and Frozen
Desserts by Value (£m), 1994-1998
- Table 5: Sales of Ice Creams by Value
(£m and index 1994=100), 1994-1998
- Table 6: Sales of Ice Cream by Sector by
Value (£m and percent), 1994-1998
- Table 7: Sales of Take-Home Ice Cream by
Value (£m and percent), 1998
- Table 8: Sales of Impulse Ice Cream by Value
(£m and percent), 1998
- Table 9: Sales of Frozen Desserts by Value
(£m and index 1994=100), 1994-1998
- Table 10: Sales of Frozen Desserts by Sector
by Value (£m and percent), 1998
- Table 11: Overseas Trade in Ice Cream and
Other Edible Ice (£000), 1996 and 1997
- Industry
Background
- RECENT HISTORY
- INDUSTRY CONCENTRATION
- DISTRIBUTION
- TRADE ASSOCIATIONS
- Table 12: Structure of the Ice Cream
Manufacturing Sector by Turnover (number of companies and percent), 1998
- Table 13: Retail
Distribution of Take-Home Ice Cream and Frozen Dessert Sales by Value ( percent),
1998
- Brands
- MARKET DEVELOPMENTS
- BRAND TYPES
- BRAND NAMES
- BRAND DEVELOPMENTS
- BRAND ADVERTISING
- Table 14: Selected Ice Cream and Frozen
Desserts Brands, 1998
- Table 15: Main Media
Advertising Expenditure on Ice Creams and Frozen Desserts by Company
(£000), Year Ending September 1997 and 1998
- Table 16: Top Ten Advertised Brands of Ice
Cream and Frozen Dessert (£000), Year Ending September 1998
- Competitor
Analysis
- THE MARKETPLACE
- MARKET LEADERS
- ADVERTISING AND PROMOTION
- Table 17: Selected Leading Companies in the
Ice Creams and Frozen Desserts Market by Turnover (£m), 1996/1998
- Table 18: Main Media
Advertising Expenditure on Ice Creams, Frozen Yoghurts and Lollipops
(£000), Year Ending September 1997 and 1998
- Strengths, Weaknesses,
Opportunities and Threats (SWOT)
- STRENGTHS
- WEAKNESSES
- OPPORTUNITIES
- THREATS
- Buying
Behaviour
- CONSUMER PENETRATION
- Table 19: Purchasers of Ice Creams and
Frozen Desserts ( percent of housewives), 1995 and 1998
- Table 20: Purchasers of Ice Creams and
Frozen Desserts by Age ( percent of population), 1998
- Table 21: Purchasers of Ice Creams and
Frozen Desserts by Social Grade ( percent of population), 1998
- Table 22: Purchasers
of Ice Creams and Frozen Desserts by Number of Children in the Household ( percent
of population), 1998
- Table 23: Purchasers of Ice Creams and
Frozen Desserts by Household Size ( percent of housewives), 1998
- Outside Suppliers to
the Industry
- INTRODUCTION
- Table 24: Outside Suppliers to the Ice
Creams and Frozen Desserts Market, 1998
- Current
Issues
- CORPORATE ACTIVITY
- MONOPOLIES & MERGERS COMMISSION REPORT ON
FREEZER EXCLUSIVITY
- DESEASONALISATION
- Forecasts
- DEMOGRAPHICS
- MARKET SEGMENTATION
- EUROPEAN AND GLOBAL TRENDS
- PRODUCT DEVELOPMENT
- COMPETITOR FORECASTS
- FORECASTS 1999 TO 2003
- Table 25: Age Profile of the UK Population
(000), 1996 and 2006
- Table 26: Forecast
Sales of Ice Creams and Frozen Desserts at Constant 1998 Prices (£m),
1999-2003
- Market
Growth
- Figure 1: Sales of Ice Creams and Frozen
Desserts (£m), 1994-2003
- Company
Profiles
- INTRODUCTION
- DEFINITIONS
- FURTHER INFORMATION
- Company
Financials
- Further
Sources
- ASSOCIATIONS
- PERIODICALS
- DIRECTORIES
- GENERAL SOURCES
- HBI UK INFORMATION SOURCES
- GOVERNMENT PUBLICATIONS
- OTHER SOURCES
Back to Top
EXECUTIVE SUMMARY
In 1998, the retail market for ice creams and
frozen desserts was worth an estimated £1.65bn, equivalent to 3.1 percent of
food sales. Between 1994 and 1998, the value of the market increased by 9.8 percent.
Ice creams comprise the largest sector, accounting for 73.9 percent of sales in 1998.
Both ice creams and frozen desserts are indulgence foods and, despite their
generally high fat and sugar levels, sales continue to thrive. Nevertheless,
suppliers have developed a range of lower-fat options, targeted at healthier
eating consumers.
Changing eating habits and busier lifestyles have
led consumers to embrace convenience foods as a part of their daily diet. Ice
creams and frozen desserts are easy to store, with the option of individual
desserts for single or double servings. Since ice creams and many frozen
desserts are often regarded as being difficult or time-consuming to make,
prepared alternatives have a receptive audience. As the recession ended, many
consumers began to trade up from standard to luxury products and show a greater
willingness to experiment with new variants and preparations.
The market contains strong, well-established
brands. Wall's is the leading impulse brand, with Mars and Nestlé its
main competitors. Major brands in the frozen desserts sector are Sara Lee and
UB Frozen Food's American Dream.
Consumer penetration of ice creams and frozen
desserts is high. However, the main buyers of most product types are families
and larger households. Impulse products tend to sell well among younger age
groups, particularly children. Changing social trends mean that average
household size is shrinking and this will impact particularly on the take-home
market. Suppliers are already meeting this challenge with the development of
single-serve lines.
Traditionally, sales of ice cream have been
seasonal, peaking in the summer months. Poor summer weather tends to cause a
corresponding decline in sales performance. Suppliers are attempting to reduce
the seasonal nature of the market, with more winter product launches and higher
levels of promotional support in the winter months.
The market is still in an overall growth phase,
although sales in some segments are declining. Demand for good quality
convenience foods will ensure further growth in the medium term. Between 1999
and 2003, sales are forecast to rise by 6.8 percent to £1.8bn.
Text © 1998
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