| KN15255 |
| KEY NOTE Market Report Plus : Ice Cream and Frozen Deserts : April 2005 |
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| Executive Summary |
| 1. Market Definition |
| REPORT COVERAGE |
| MARKET SECTORS |
| Ice Cream |
| Frozen Desserts |
| MARKET TRENDS |
| New Product Development |
| Confectionery Brands |
| Brand Extensions |
| Lower-Fat Indulgence |
| Own Labels Help Stimulate Premium Growth |
| Seasonality |
| Frozen-Food Factors |
| ECONOMIC TRENDS |
| Gross Domestic Product |
| Table 1: UK Gross Domestic Product at Current and Annual Prices (£m), 1999-2003 |
| Household Disposable Income |
| Table 2: Average Annual UK Household Disposable Income Per Capita (£), 1999-2003 |
| MARKET POSITION |
| The UK |
| Table 3: Consumer Expenditure on All Food and on Ice Cream and Frozen Desserts at Current Prices (index 1999=100), 2000-2004 |
| Overseas |
| 2. Market Size |
| THE TOTAL MARKET |
| Table 4: The Total UK Market for Ice Cream and Frozen Desserts by Value at Current Prices (£m at rsp), 2000-2004 |
| By MARKET SECTOR |
| Ice Cream |
| Table 5: The UK Ice Cream Sector by Value at Current Prices (£m at rsp and %), 2000-2004 |
| Table 6: The UK Ice Cream Sector by Type of Product by Value at Current Prices (£m at rsp and %), 2003 and 2004 |
| Take-Home Ice Cream |
| Table 7: The UK Take-Home Ice Cream Subsector by Product Type by Value at Current Prices (£m at rsp and %), 2003 and 2004 |
| Individual Ice Creams |
| Premium Tubs |
| Family Tubs |
| Ice Lollies |
| `Healthy' Products |
| Wrapped Impulse Ice Cream |
| Table 8: The UK Wrapped Impulse Ice Cream Subsector by Broad Product Type by Value at Current Prices (£m at rsp and %), 2003 and 2004 |
| Table 9: The UK Wrapped Impulse Ice Cream Subsector by Specific Product Type by Value at Current Prices (£m at rsp and %), 2004 |
| Chocolate Snacks |
| Children's Products |
| Filled Cones 24 |
| Adult Refreshments 24 |
| Others 24 |
| Others, Including Scoop/Soft Mix Ice Cream |
| Frozen Desserts |
| Table 10: The UK Frozen Desserts Sector by Value at Current Prices (£m at rsp and %), 2000-2004 |
| Table 11: The UK Frozen Desserts Sector by Broad Product Type by Value at Current Prices (£m at rsp and %), 2003 and 2004 |
| Cold Desserts |
| Table 12: The UK Frozen Cold Desserts Subsector by Product Type by Value at Current Prices (£m at rsp and %), 2003 and 2004 |
| Gateaux |
| Cheesecakes |
| Individual Cold Desserts |
| Small Cakes and Pastries |
| Frozen Yoghurt |
| Mousse Cold Desserts |
| Cream Sponges |
| Hot Desserts |
| Table 13: The UK Frozen Hot Desserts Subsector by Product Type by Value at Current Prices (£m at rsp and %), 2003 and 2004 |
| Pies, Tarts and Flans, and Traditional Puddings/Crumbles |
| Strudels |
| OVERSEAS TRADE |
| Ice Cream 29 |
| Table 14: Imports and Exports of Ice Cream by Value (£m), 2002-2004 29 |
| 3. Industry Background |
| RECENT HISTORY |
| NUMBER OF COMPANIES |
| Table 15: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Ice Cream by Turnover Sizeband (number and %), 2004 |
| EMPLOYMENT |
| Table 16: Number of UK Local Units Engaged in the Manufacture of Ice Cream by Employment Sizeband (number and %), 2004 |
| REGIONAL VARIATIONS IN THE MARKETPLACE |
| DISTRIBUTION |
| Table 17: Retail Distribution of Take-Home Ice Cream and Frozen Dessert Sales by Type of Outlet by Value (%), 2004 |
| Ice Cream |
| Frozen Desserts |
| HOW ROBUST IS THE MARKET? |
| Ice Cream |
| Frozen Desserts |
| LEGISLATION |
| Changes Affecting the Ice Cream Sector |
| Labelling |
| Hygiene |
| Other Changes |
| Compositional Requirements |
| KEY TRADE ASSOCIATIONS |
| British Frozen Food Federation |
| Euroglaces |
| Ice Cream Alliance |
| Ice Cream Federation |
| 4. Competitor Analysis |
| THE MARKETPLACE |
| Ice Cream |
| Frozen Desserts |
| MARKET LEADERS |
| Fredericks Dairies Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| General Mills UK Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| HJ Heinz Frozen & Chilled Foods Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Mars UK Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Richmond Foods PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results 43 |
| Unilever Ice Cream & Frozen Food Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| OTHER COMPANIES |
| Coppenrath & Wiese (UK) Ltd |
| Country Style Foods Ltd |
| RHM Frozen Foods Ltd |
| The Schwan Food Company Inc |
| Tryton Foods Ltd |
| OUTSIDE SUPPLIERS |
| Ingredients |
| Packaging |
| Distributors |
| MARKETING ACTIVITY |
| Table 18: Main Media Advertising Expenditure on Ice Cream and Frozen Desserts (£000), Years Ending December 2003 and 2004 |
| Exhibitions |
| 5. Brand Strategy |
| INTRODUCTION |
| COMPANies' BRANDS |
| Ben & Jerry's Homemade Ltd |
| Fredericks Dairies Ltd |
| Häagen Dazs UK Ltd 49 |
| HJ Heinz Frozen & Chilled Foods Ltd 49 |
| Mars UK Ltd |
| Richmond Foods PLC |
| The Schwan Food Company Inc |
| Unilever Ice Cream & Frozen Food Ltd |
| Other Brands |
| Brand Innovations Ltd |
| Go Lower Ltd |
| Ijsboerke 52 |
| Loseley Dairy Ice Cream Ltd 52 |
| McCain Foods (GB) Ltd |
| The Yeo Valley Organic Company Ltd |
| Ysco 53 |
| PROMOTIONAL ACTIVITY |
| Table 19: Main Media Advertising Expenditure on Selected Ice Cream and Frozen Desserts Brands (£000), Years Ending December 2003 and 2004 |
| Recent Campaigns |
| Cadbury 54 |
| Häagen-Dazs 55 |
| Mars 55 |
| Richmond Foods 55 |
| Wall's |
| 6. Strengths, Weaknesses, Opportunities and Threats |
| STRENGTHS |
| WEAKNESSES |
| OPPORTUNITIES |
| THREATS |
| 7. Buying Behaviour |
| INTRODUCTION |
| CONSUMER PENETRATION |
| Table 20: Penetration of Ice Cream and Frozen Desserts (% of adults), 2004 |
| By Sex |
| Table 21: Penetration of Ice Cream and Frozen Desserts by Sex (% of adults), 2004 |
| By Age |
| Table 22: Penetration of Ice Cream and Frozen Desserts by Age (% of adults), 2004 |
| By Social Grade |
| Table 23: Penetration of Ice Cream and Frozen Desserts by Social Grade (% of adults), 2004 |
| By Region |
| Table 24: Penetration of Ice Cream and Frozen Desserts by Region (% of adults), 2004 |
| 8. Current Issues |
| PROMOTING ICE CREAM FOR EVERYDAY CONSUMPTION |
| CHANGES IN DISTRIBUTION |
| CORPORATE ACTIVITY |
| Fresh Approach at Unilever |
| Gaps Filled by the Demise of Hibernia Foods |
| MERGERS AND ACQUISITIONS |
| Richmond Buys De Roma |
| 9. The Global Market |
| EUROPE |
| Western Europe |
| Eastern Europe |
| THE US |
| ASIA |
| China |
| Japan |
| Other Asian Regions 68 |
| 10. Forecasts |
| INTRODUCTION |
| The Economy |
| Gross Domestic Product |
| Table 25: Forecast UK Growth in Gross Domestic Product in Real Terms (%), 2004-2008 |
| Inflation |
| Table 26: Forecast UK Rate of Inflation (%), 2004-2008 |
| FORECASTS 2005 TO 2009 |
| Table 27: The Forecast UK Market for Ice Cream and Frozen Desserts by Value at Current Prices (£m at rsp), 2005-2009 |
| Market growth |
| Figure 1: Market Growth in Ice Cream and Frozen Desserts by Value at Current Prices (£bn at rsp), 2000-2009 |
| FUTURE TRENDS |
| Demographics |
| Table 28: Age Profile of the UK Population (000), 2003, 2006 and 2009 |
| Market Dynamics |
| Europeanisation/Globalisation |
| New Product Development |
| Competitor Forecasts |
| 11. Company Profiles |
| Fredericks Dairies Ltd |
| HJ Heinz Frozen & Chilled Foods Ltd |
| Mars Uk Ltd |
| Richmond Foods Plc |
| Unilever Ice Cream & Frozen Food Ltd |
| 12. Company Financials |
| 13. Further Sources |
| Associations |
| Publications |
| General Sources |
| Government Publications |
| Bonnier Information Sources |
| Key Note estimates that the UK market for ice cream and frozen desserts was worth £1.35bn in 2004. Between 2000 and 2003, the market showed steady growth year-on-year, but sales in 2004 were negatively affected by poor summer weather. Growth was driven by the ice cream sector, which is characterised by a high level of innovation and trading up, whereas sales of frozen desserts have been falling. |
| Following the poor summer of 2004, ice cream suppliers are now actively seeking ways to reduce the seasonal nature of sales and reposition ice creams as year-round products. To some extent, growth in the frozen desserts sector is also hampered by seasonality, with sales being heavily reliant on festive and other special occasions. |
| Take-home products account for the largest share of ice cream sales by value, with wrapped impulse and `other' (including scoop/soft mix) products making up the rest of the sector, with roughly equal shares. Both of these smaller subsectors suffered particularly badly from the poor weather in 2004 and experienced sharp declines in sales value. Premium take-home products have been a major source of growth, with much of the credit owed to the increased commitment by retailers to their own labels. Heavily promoted premium items were partly responsible for the trend away from luxury products during 2004. Innovation by confectionery brands continues to stimulate consumers' demand for ice cream — in particular, handheld items. Confectionery brands are now an important part of the ice cream sector, with seven of the 20 leading ice cream brands in 2004 bearing the names of well-known confectionery brands. Low-fat products have been another area of product innovation. |
| The frozen desserts sector has been faced with strong competition from fresh and chilled alternatives and by high levels of discounting. Nevertheless, a number of underlying factors continue to sustain demand for desserts that offer convenience and are easy to prepare. Products that are served cold, such as gateaux, continue to account for the majority of product sales in this sector. |
| The ice cream sector is highly concentrated, with sales in the take-home and impulse sectors being dominated by the two leading players — Unilever Ice Cream & Frozen Food and Richmond Foods. The supply of frozen desserts is also in the hands of only a small number of players. |
| Key Note forecasts year-on-year growth for the total ice cream and frozen desserts market between 2005 and 2009. Growth will continue to be driven by the ice cream sector, which will benefit from increased emphasis on premium products and the marketing muscle of some of the most powerful fast-moving consumer goods (FMCG) players. The development of niche segments, such as low-fat ice cream, will also provide additional opportunities for market expansion. Sales of frozen desserts are expected to stabilise, as new entrants fill the gap left by Hibernia Foods and manufacturers encourage consumers to trade up by placing greater emphasis on higher-priced ranges. |
Text © 2005Key Note
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