| KN15252 |
| KEY NOTE ICE CREAM & FROZEN DESSERTS : June 2002 |
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This report covers: ice cream, take-home, multipacks, premium, luxury, standard, complete desserts, wrapped impulse, chocolate snacks, bars, childrens, cones, refreshment, tubs, scooping, soft mix, frozen desserts gateaux, large desserts, pies, pastries, cakes, hot eating, cheesecakes, production of ice cream by EU state, leading world consumers,
Companies covered include: Birds Eye Wall's, Frederick's Dairies, General Mills, Hibernia Foods, HJ Heinz Frozen & Chilled Foods, Mars UK, Masterfoods, RHM Frozen Foods, Richmond Foods, Ben & Jerry's Hommade, Coppenrath & Wiese UK, De Roma Ice Cream, Green & Black's, Mackie's, Trustin Unimerchants, Yeo Valley Organic Company,
EXECUTIVE SUMMARY
The UK ice creams and frozen desserts market forms part of the thriving food industry. In 2001, it was valued at £1.79bn, sales having increased by 12.3 percent since 1997, to outpace growth in the overall food market. Ice creams and frozen desserts are convenience products, which are ideally suited to current lifestyles and eating trends.
In the ice creams sector, sales of take-home ice cream have overtaken those of impulse products since the late 1990s. The success of multipacks of single-serve impulse items has contributed to this trend, as has innovation in bulk ice cream brands. As a result, stores are devoting more space to ice cream products which, in turn, is encouraging sales.
Sales of frozen desserts have declined since 1999, as a result of various factors, including fewer family eating occasions, the success of the chilled and single-serve dessert sectors, and the rise in own-label products. However, the sector contains strong brands and is subject to a high degree of new product development (NPD).
The national market for ice creams and frozen desserts is dominated by a few companies with strong brand portfolios. These include Birds Eye Wall's Ltd, Richmond Foods PLC, Hibernia Foods Ltd and RHM Frozen Foods Ltd. Medium-sized companies active in the market tend to have a more limited brand offer and focus more on regional or local markets.
Major trends in the market have been dominated by cross-branding from the confectionery market. Ice creams and frozen desserts based on established brands offer a lower-risk point of entry for new products than completely new product launches. Other developments have taken advantage of trends in the wider food market, such as the growing popularity of healthy-eating and organic brands.
The success of brand extensions and new products is a strong indicator that the market still has potential for positive growth in the short to medium term, and Key Note forecasts year-on-year growth to at least 2006.
TABLE OF CONTENTS
| Executive Summary |
| 1. Market Definition |
| REPORT COVERAGE |
| MARKET SECTORS |
| Ice Cream |
| Frozen Desserts |
| MARKET TRENDS |
| Food Market Influences |
| Table 1: Real Household Disposable Income |
| (£m and Index, 1997=100), 1997- 2001 |
| Healthy Eating |
| Child Spending |
| Confectionery Trends |
| Seasonality |
| Tourism |
| MARKET POSITION |
| UK |
| Table 2: Index of Consumer Expenditure on Food and Share of Spending on Ice Cream and Frozen Desserts (in Current Prices) |
| 1997 - 2001 |
| Overseas |
| TRADE ASSOCIATIONS |
| British Frozen Food Federation |
| Ice Cream Federation |
| Ice Cream Alliance |
| 2. Market Size |
| THE TOTAL MARKET |
| Table 3: The UK Market for Ice Cream and Frozen Desserts by Value |
| (£m at rsp, in current prices), 1997-2001 |
| Ice Cream |
| Table 4: The UK Market for Ice Cream by Sales (£m at rsp, in current prices), 1997-2001 |
| Table 5: Market Share in the Ice Cream Sector (£m and %),2001 |
| Take Home Ice Cream |
| Table 6: The Take Home Ice Cream Market Shares by Value (£m and % of total ) 2001 |
| Multipacks |
| Standard Ice Cream |
| Premium and Luxury Ice Cream |
| Impulse Ice Cream |
| Wrapped Impulse Ice Cream |
| Table 7: The Wrapped Impulse Ice Cream Market Shares by Value (£m and % of total ) 2001 |
| Scooping/ Soft Mix Ice Cream |
| Frozen Desserts |
| Table 8: The UK Market for Frozen Desserts by Value (£m at rsp, in current prices), |
| 1997-2001e |
| Table 9: The Frozen Desserts Market by Value (£m and %), 2001 |
| Gateaux and Large Desserts |
| Pies and Pastries |
| Individual Cakes and Desserts |
| Hot Eating Desserts |
| Cheesecakes |
| Overseas Trade |
| Imports and Exports |
| Table 10: Imports of Ice Cream and other Edible Ices (£000s), 2000 and 2001 |
| 3. Industry Background |
| RECENT HISTORY |
| Number of Companies |
| Table 11: Manufacture of Sector by Turnover Size (Number of Companies) 2001 |
| Employment |
| Table 12: Employment in the Sector by Sizeband (number of employees) 2001 |
| Regional Variations in the Marketplace |
| DISTRIBUTION |
| Table 13: Retail Distribution of Take Home Ice Cream and Frozen Dessert Sales by Value (%) |
| HOW ROBUST IS THE MARKET? |
| LEGISLATION |
| Compositional Requirements |
| Freezer Exclusivity |
| 4. Competitor Analysis |
| THE MARKETPLACE |
| Market Leaders |
| Birds Eye Walls Ltd |
| Richmond Foods PLC |
| Mars UK Ltd |
| General Mills UK Ltd |
| Frederick’s Dairies |
| HJ Heinz Frozen and Chilled Foods Ltd |
| Hibernia Foods Ltd |
| RHM Frozen Foods Ltd |
| OTHER COMPANIES |
| Yeo Valley Organic |
| Mackies |
| Green & Black |
| De Roma |
| Trustin Unimerchants |
| Coppenrath & Wiese |
| OUTSIDE SUPPLIERS |
| Advertising and Promotion |
| Table 14: Advertising spend by Ice Cream and Lollies and Frozen Bakery Goods suppliers (£000s), 2000 and 2001 |
| Exhibitions |
| 5. SWOT |
| STRENGTHS |
| WEAKNESSES |
| OPPORTUNITIES |
| THREATS |
| 6. Buying Behaviour |
| CONSUMER PENETRATION |
| Table 15: Penetration of Ice Cream and Frozen Desserts (% adults) , 2001 |
| Consumption by Sex |
| Table 16: Consumption of Ice Cream and Frozen Desserts by Sex (% adults) 2001 |
| Consumption by Age |
| Table 17: Consumption of Ice Cream and Frozen Desserts by Age (% adults), 2001 |
| Consumption by Social Grade |
| Table 18: Consumption of Ice Cream and Frozen Desserts by Social Grade (% adults), 2001 |
| Consumption by Region |
| Table 18: Consumption of Ice Cream and Frozen Desserts by Region (%adults), 2001 |
| 7. Current Issues |
| PRODUCT DEVELOPMENT |
| CORPORATE ACTIVITY |
| New Brands |
| Mergers and Acquisitions |
| Diversification |
| 8. The Global Market |
| GLOBAL TRENDS |
| Table 18: Leading World Producers and Consumers of Ice Cream and Related Desserts, 2000 |
| European Production |
| Table 19: Ice Cream Production in Europe |
| (000 litres), 1998 |
| US Market |
| 9. Forecasts |
| INTRODUCTION |
| Table 25: UK Household Expenditure at Constant 1995 Prices |
| (£bn and Index 1997=100), 1997 - 2001e |
| Forecasts |
| Table 26: The Ice Cream and Frozen Desserts Market in Current Prices 2001 - 2006 |
| FUTURE TRENDS |
| Demographics |
| Table 24: Age Profile of the UK Population (000), 2001 and 2006 |
| Market Segmentation |
| Europeanisation/Globalisation |
| Product Development |
| Competitor Forecasts |
| 10. Company Profiles |
| BIRDS EYE WALLS LTD |
| RICHMOND FOODS PLC |
| MARS UK LTD |
| GENERAL MILLS UK LTD |
| FREDERICK’S DAIRIES LTD |
| HJ HEINZ FROZEN AND CHILLED LTD |
| HIBERNIA FOODS LTD |
| RHM FROZEN FOODS LTD |
Text © 2002 Key Note
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Last updated by Amanda Porteous February 2004
