Worldwide Business Information and Market Reports

Telephone +44 1404 891528 Fax +44 1404 891717 Email reportfinder @ tiscali.co.uk

Join the ReportFinder mailing list and be told of new reports

Email:

ISBN 1-85765-874-4

WANT TO BUY THIS? The easiest way is just to ring ReportFinder on +44 (0) 1404 891528 from 0900 to 1930 UK time and ask for Sales.Just one of a HUGE range of titles from publishers such as Aktrin, AMA Research, eMarketer, Key Note, MAPS, MBD, MSI and The Prospect Shop that you can BUY RIGHT NOW online from us. To buy or to browse further, use either of the Back To buttons below to activate our catalogue. If you would like to buy this title, you will find it in alphabetic order in the Index using the first Back To button. If you need further information, please contact us using the details at the top of this page. Please tell your colleagues if you find our site useful!

GO TO LATEST EDITION

Executive Summary

Table of Contents

Back to Other Food Index and Shopping Cart

Back To REPORTFINDER home page and Search Engine

EXECUTIVE SUMMARY

The boundaries between health foods and mainstream foods have become increasingly blurred as mainstream manufacturers have responded to rising consumer interest by introducing their own ranges of products in this area or by adapting existing ranges. In addition, a number of new or updated product areas -- for example, sports nutrition and functional foods -- have entered the health foods market.
Key Note estimates that in 1999, the market for health foods was worth £955m at retail sales prices (rsp), representing an increase of 8 percent on 1998. Sales through specialist health food stores grew more slowly than the market as a whole, rising by 2.9 percent to a total of £392m.
The vitamins, minerals and supplements (VMS) sector is the most important within the specialist health food market, accounting for 40 percent of sales. Herbal and homeopathic remedies take 14.9 percent, with food and beverages making up 45.1 percent of sales between them.
A few key brands account for over 50 percent of sales in the VMS sector. Seven Seas and Boots' own-brand products dominate the sector, with Roche's Sanatogen brand also an important presence. Within the herbal remedies sector there is a distinction to be made between licensed and unlicensed products. The unlicensed sector consists of products from a very large number of small manufacturers, while supply of licensed herbal medicines is concentrated in the hands of a few large manufacturers. The food sector consists of a very wide variety of products and brands. The three main categories of brands are those owned by mainstream manufacturers who have augmented their product range with health foods, brands from large specialist companies with a wide portfolio and those from small specialist companies who often produce a single brand only.
Consolidation of the industry has continued throughout 1999, with a number of acquisitions of smaller health food companies by larger manufacturers, often from outside the industry. The most notable of these has been the purchase of Efamol, Vitamix and Larkhall Green Farms by baby food company Nutricia Ltd. Two large US health food manufacturers have a major presence through ownership of the main specialist retail chains -- NBTY owns Holland & Barrett, and GNC owns Health & Diet Group.
The market for health foods is expected to grow steadily over the next 4 years and Key Note estimates that it will stand at £1.2bn by 2004. The specialist retail sector will see its share of sales decline, but Key Note forecasts that by 2004 it will have achieved sales of £459m.

Back to Top

TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET TRENDS

Market Size

TOTAL MARKET

MARKET SECTORS

Table 1: UK Health Foods Market By Value at Retail Sales Prices (£m), 1994-1999

Table 2: Proportion of UK Sales of Health Foods Through Specialised Health Food Stores in Relation to Other Outlets ( percent), 1994-1999

Table 3: Market Sectors in Specialist Retail Health Food by Value (£m and percent), 1999

Table 4: Share of the Specialist Retail Health Food Market by Sector by Value ( percent), 1998 and 1999

Industry Background

INDUSTRY CONCENTRATION

DISTRIBUTION

TRADE ASSOCIATIONS

Table 5: UK Specialist Health Food Stores by Number, 1995-1999

Brands

INTRODUCTION

BRAND ACTIVITY

BRAND PENETRATION

ADVERTISING AND PROMOTION

Table 6: Selected Leading Manufacturers and Brands in the UK Health Foods Market, 1999

Table 7: Brands of Supplements or Herbal Remedies Taken on a Regular Basis ( percent of all adults), 1998 and 1999

Table 8: Regular Users of Selected Brands of Supplements by Age, Social Grade and Region ( percent of all adults), 1999

Table 9: Profile of Regular Users of Selected Brands of Supplements by Age, Social Grade and Region, 1999

Table 10: Main Media Expenditure by Selected Leading Brands (£000), Year Ending March 1998 and 1999

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

ADVERTISING STANDARDS

Table 11: Selected Leading UK Health Food Companies by Turnover (£m), Years Ending 1996/1997/1998/1999

Table 12: Main Media Advertising Expenditure on Health Foods by Sector (£000), Years Ending March 1997-1999

Table 13: Main Media Advertising Expenditure by Holland & Barrett (£000), Years Ending March 1998 and 1999

Table 14: Main Media Advertising Expenditure on Vitamin Preparations (£000), Years Ending March 1998 and 1999

Table 15: Main Media Advertising Expenditure on Vegetarian Foods (£000), Years Ended March 1998 and 1999

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

VITAMINS, COD LIVER OIL AND OTHER SUPPLEMENTS

SLIMMING FOODS

Table 16: Consumer Penetration of Vitamins, Cod Liver Oil and Other Supplements ( percent), 1995-1999

Table 17: Penetration Of Usage Of Vitamins and Other Supplements by Age, Social Grade and Region ( percent), 1998 and 1999

Table 18: Penetration of Usage of Vitamins and Other Supplements by Sex and Age Group ( percent), 1999

Table 19: Frequency Of Usage of Vitamins, Cod Liver Oil and Other Supplements ( percent of those who have ever taken vitamins and supplements), 1997, 1998 and

1999

Table 20: Vitamins and Supplements Taken Regularly ( percent of those who have ever taken vitamins and supplements), 1998 and 1999

Table 21: Consumer Penetration of Slimming Foods ( percent), 1997-1999

Table 22: Penetration of Usage of Slimming Foods by Age, Social Grade and Region ( percent), 1998 and 1999

Table 23: Frequency of Use of Slimming Foods ( percent of Those Who Have Ever Used Slimming Foods), 1998-1999

Outside Suppliers to the Industry

ORGANIC FARMING

ORGANIC FARMING AND GENETIC MODIFICATION

Table 24: Organically Farmed Area by Enterprise by Share ( percent), 1997

Table 25: Main Organic Arable Crops Harvested by Share of Land Devoted to Each Crop ( percent), 1997

Current Issues

GENETIC MODIFICATION

VITAMINS AND DIETARY SUPPLEMENTS

HERBAL REMEDIES

HEALTH FOOD STORES

CORPORATE ACTIVITY

PRODUCT DEVELOPMENT AND LAUNCHES

Forecasts

FORECAST 1999 TO 2004

SPECIALIST HEALTH FOOD RETAILING

EUROPE AND THE HEALTH FOOD INDUSTRY

GENETIC MODIFICATION

ORGANIC FOODS

Table 26: Forecast Total UK Sales of Health Foods, Beverages and Related Products (£m at rsp), 1999-2004

Table 27: Forecast Total UK Sales of Health Foods, Beverages and Related Products Through Specialised Health Food Stores (£m at rsp), 1999-2004

Market Growth

Figure 1: The UK Market for Health Foods, Beverages and Related Products (£m at rsp), 1994-2004

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Company Financials

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HOPPENSTEDT BONNIER INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Text © 1999 Key Note

Back to Top

Back To REPORTFINDER HOME PAGE

Ariadne - working together with our customers to enhance productivity and increase knowledge

© 2000 www.the-list.co.uk Ariadne

Last updated by Jacob van Eldik 19th January 2000