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Editor: Lynsey Barker

ISBN: 1-84168-122-9

This report covers: health foods, functional foods, organic foods, vitamins, minerals, supplements, VMS, alternative remedies, sports nutrition, probiotic foods, functional drinks, cholesterol lowering products, multivitamins, fish oils, single vitamins, herbal remedies, aromatherapy products, homeopathic remedies

Companies covered include: The Boots Company, Roche Holding, Nutricia, Holland & Barrett Retail, Seven Seas, W Jordan (Cereals), Peter Black Healthcare, Health & Diet Group, A Nelson & Co, Haldane Foods, GR Lane Health Products, Cambr, Cauldron Foods, Aromatherapy Products, Planet organic, Fresh & Wild, Greenways Natural Food Stores

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Executive Summary

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EXECUTIVE SUMMARY

The specialist health foods sector has always contained a wide and diverse product range. Over the years, the boundaries between health foods and mainstream foods have become increasingly blurred. The 2000 Key Note report on health foods concentrates on four important, and relatively well-defined, market sectors: functional foods, organic foods, vitamins, minerals and supplements (VMS), and alternative remedies. Each of these categories has a presence within the mainstream manufacturing and retail sectors, as well as the specialist sector.

The total value of sales within the four selected sectors was estimated by Key Note at £1.67bn in 2000, an increase on the 1999 figure. Functional foods represent the largest sector, with organic foods being the most dynamic sector in terms of growth. Internationalisation has been a key feature within a number of health food sectors over the past decade. European and US companies have entered the UK market both in their own right and through acquisitions of UK businesses. This started within the VMS and alternative remedies sectors, and has continued more recently with a number of acquisitions within the organic sector. In addition, a growing number of mainstream food manufacturers are entering the organic foods market, notably Heinz Europe Ltd, Mars UK Ltd and RHM Ltd.

The introduction of functional foods has brought large pharmaceutical companies into the health foods market, including Novartis Ltd with Aviva, and Johnson & Johnson Ltd with Benecol. Distribution within the health foods sector has been characterised, in recent years, by the increasing encroachment of multiple retailers onto territory which has previously been mainly the province of the specialist. Most major supermarkets are now offering a wide range of organic products.

In 2000, J Sainsbury PLC opened its first ’well-being’ store within a store, carrying a range of products similar to those traditionally found in specialist health food shops. Within the specialist sector, a number of high-profile specialist ‘organic supermarkets’ have been established, with ambitious expansion plans; these include Planet Organic Ltd, Fresh & Wild Ltd and Greenways Natural Food Stores. Regulatory issues, particularly those emanating from Europe, continue to cause some uncertainty within the VMS and alternative remedies sectors. A draft European directive on supplements has now been agreed. Furthermore, the Medicines Control Agency (MCA) has been asked by the Government to come up with a discussion document on ‘traditional medicinal products’, including herbal remedies, which might form the basis of a European directive on these products.

Key Note estimates that the total market for the four selected product sectors will stand at £3.19bn by 2005. Sales of organic foods will overtake those of functional foods by 2001.

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Text © 2000 Key Note

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Last updated by Jacob van Eldik 19th November 2000