Market reports, business information and market research from Midnight Croquet. Key Note FRUIT AND VEGETABLES Report.

About market research company Midnight Croquet and our market report services

Read about how Key Note create their market reports

KEY NOTE FRUIT AND VEGETABLES : April 2002

Our price £287.67

CLICK

TO BUY

This report covers: fresh fruit, fresh vegetables, green vegetables, potatoes, bananas, apples, other citrus fruit, grapes, soft fruit, oranges, speciality fruit, stone fruit, root vegetables, specialities, tomatoes, mushrooms, pears, quinces, mandarins, apricots, cherries, peaches, plums, sloes, melons, papya, pears, grapefruit, lemons, limes, avocados, guavas, mangoes, mangosteens, pineapples, berries, dates, figs, onions, shallots, lettuce, chicory, cabbage, brassicas, cucumbers, gherkins, carrots, turnips, beetroot, salsify, celeriac, radish, truffles, garlic, leeks, alliaceous vegetables, leguminous vegetables, peas, cooking apples, brussel sprouts,

Companies covered include: Del Monte Fresh Produce,Fisher Foods,Fyffes Group,Geest,Greenvale AP,MBM Produce,Chiquita,Dole Food Company,Capesan International,G's Marketing,Tedbridge,Hazlewood Foods,Poupart,

EXECUTIVE SUMMARY

This report examines the UK fresh fruit and vegetable market, which generated household spending of £7.49bn in 2001. Value sales increased by just 1.1 percent at current prices in 2001, due mainly to limited growth in the fresh vegetables sector. In volume consumption terms, the fresh vegetables sector has witnessed a period of long-term decline, but consumption of fresh fruit has increased recently.

Fresh vegetables formed the largest market sector in 2001, but the sector which has shown the strongest growth over the past 5 years has been fresh fruit. While processed foods are becoming more popular, fresh produce still accounts for over 60 percent of the value of all fruit and vegetable sales. Value sales growth at current prices in both the fresh fruit and vegetables sectors was modest in 2001.

Fresh fruit is increasingly positioning itself as a healthy snack or light meal alternative. Fresh fruit sales increased by 1.7 percent in 2001, with preprepared, peeled and sliced mixes and fruit-based snack products boosting sales. Bananas and apples are still the most popular fruits.

The fresh vegetables sector divides into three main subsectors: fresh potatoes, fresh green vegetables and other fresh vegetables. The fresh green vegetables sector is the most bouyant subsector with increasing sales value by 1.6 percent in 2001. New product developments (NPD), led by more prepacked and prewashed salad varieties, have helped sales to grow. The fresh potato market is in decline as it faces growing competition from processed potatoes and alternative foods, such as rice and pasta. In 2001, value sales of fresh potatoes fell by 1.1 percent. The other fresh vegetables sector, which includes core products such as carrots, recorded growth of 1.3 percent in 2001 at current prices, again led by prepacked ready-to-cook and stir-fry varieties.

UK growers supply over 70 percent of the UK's fresh vegetables demand (excluding potatoes) and 90 percent of the fresh potato supplies to the home market. However, the number of vegetable growers is falling, due partly to industry consolidation and partly to a reduction in the land given over to vegetables. The overwhelming majority of UK fruit supplies (an estimated 90 percent) come from imports, and most of the leading fruit companies are global concerns sourcing supplies from numerous countries.

The market trends of the past few years are likely to continue over the next few years. The overwhelming consumer demand is for convenience, and processed foods will be the main beneficiaries of this demand.

TABLE OF CONTENTS

Executive Summary	1
1. Market Definition	2
REPORT COVERAGE	2
MARKET SECTORS	2
Fresh Fruit	2
Fresh Green Vegetables	2
Fresh Potatoes	2
Other Fresh Vegetables	3
MARKET TRENDS	3
Fresh Vegetable Consumption Falls While Fresh Fruit Thrives	3
Table 1: Per Capita Consumption of Fresh Fruit and Vegetables (grams per person per week), 1960-2000	3
Prepacked and Prepared Fresh Produce Leading Market Growth	4
Healthy Eating Concerns Increase Sales of Fresh Fruit	4
Snacking	4
All-Year-Round Availability	4
Organics	5
Environmental Uncertainties	5
MARKET POSITION	5
The UK	5
Table 2: Household Expenditure on Food, and Fruit and Vegetables by Value at Current Prices (£m at rsp), 1997-2001	6
Overseas	6
2. Market Size	7
THE TOTAL MARKET	7
By Value	7
Table 3: The UK Retail Fresh Fruit and Vegetables Market by Value at Current Prices (£m at rsp), 1997-2001	7
Retail Prices	7
Table 4: Retail Price Increases for Fruit, Vegetables and All Food in 2001 ( percent), January 2001-December 2001	8
Table 5: Retail Price Index for Fresh Fruit and Vegetables (13th January 1987=100), November 1998-November 2001	9
By Volume	9
Table 6: The UK Retail Fresh Fruit and Vegetables Market by Volume (000 tonnes), 1997-2001	9
BY MARKET SECTOR	9
Fresh Fruit	9
Table 7: The UK Retail Fresh Fruit Market by Value at Current Prices (£m at rsp and percent), 1997-2001	10
Table 8: The UK Retail Fresh Fruit Market by Sector by Value at Current Prices (£m at rsp and percent), 2001	11
Fresh Green Vegetables	11
Table 9: The UK Retail Fresh Green Vegetables Market by Value at Current Prices (£m at rsp and percent), 1997-2001	12
Fresh Potatoes	12
Table 10: The UK Retail Fresh Potatoes Market by Value at Current Prices (£m at rsp and percent), 1997-2001	13
Other Fresh Vegetables	13
Table 11: The UK Retail Other Fresh Vegetables Market by Value at Current Prices (£m at rsp and percent), 1997-2001	14
Table 12: The UK Other Fresh Vegetables Market by Sector by Value at Current Prices (£m at rsp and percent), 2001	14
OVERSEAS TRADE	15
UK	15
Table 13: Production of Total New Supply for Use in the UK ( percent of total), 1996-2000	15
Fresh Potatoes	15
Fresh Vegetables	15
Table 14: Imports of Selected Fresh or Chilled Vegetables by Volume and Value (000 tonnes and £m), 2000	16
Fresh Fruit	16
Table 15: Imports of Selected Fresh Fruit by Volume and Value (000 tonnes and £m), 2000	17
Table 16: Key Sources of UK Banana Imports by Volume ( percent of imports), 2000 and 2001	18
Exports	18
Table 17: Exports of Fresh Fruit and Vegetables by Value and Volume (£m and 000 tonnes), 1999 and 2000	19
3. Industry Background	20
RECENT HISTORY	20
Table 18: Production of Major Horticultural Crops in the UK by Volume (000 tonnes), 1996/1997–2000/2001	20
EMPLOYMENT	22
NUMBER OF COMPANIES	22
Table 19: Number of VAT-Based Enterprises Engaged in Growing of Fresh Fruits and Vegetables by Turnover Sizeband (£000), 2001	22
REGIONAL VARIATIONS IN THE MARKETPLACE	23
Table 20: Land Area for Vegetables and Small Fruit Grown in England and Wales by Government Office Region (hectares), 1999	24
DISTRIBUTION	24
Wholesaling	24
Table 21: Number of VAT-Based Enterprises Engaged in the Wholesale of Fresh Fruit and Vegetables by Turnover Sizeband (£000), 2001	25
Retailing	25
Table 22: Distribution of Fresh Fruit and Vegetables by Type of Outlet by Value ( percent), 1998-2001	26
Table 23: Number of VAT-Based Specialised Retailers of Fresh Fruit and Vegetables by Turnover Sizeband(£000), 2001	26
HOW ROBUST IS THE MARKET?	27
LEGISLATION	27
Novel Foods and Novel Foods Ingredients Regulations 1997	27
Organic Products Regulations 1992	28
KEY TRADE
ASSOCIATIONS	28
British Potato Council	28
British Tomato Growers Association	28
Fresh Fruit & Vegetable Information Bureau	28
Fresh Produce Consortium	28
ASSURED PRODUCE SCHEME	28
4. Competitor Analysis	29
THE MARKETPLACE	29
MARKET LEADERS	29
Fyffes Group Ltd	29
Table 24: percentage Breakdown of Fyffes Group Ltd’s Turnover by Product Type, 2001	30
Fisher Foods Ltd	31
Table 25: percentage Breakdown of Fisher Foods Ltd Chilled Products Division Sales by Product by Type, 2001	31
Geest PLC	32
Table 26: Geest UK
Business Units Operating in the Fresh Produce and Fresh Prepared Produce Sectors, 2001	33
MBM Produce Ltd	34
Greenvale AP PLC	34
Chiquita Brands International Incorporated	35
Dole Food Company Incorporated	35
Capespan International Holdings Ltd	36
Del Monte Fresh Produce (UK) Ltd	36
G’s Marketing Ltd	37
Redbridge Holdings Ltd	38
OTHER COMPANIES	38
Hazlewood Foods Ltd	38
Poupart Ltd	38
OUTSIDE SUPPLIERS	39
ADVERTISING AND PROMOTION	39
Table 27: Main Media Advertising Expenditure on Fresh Fruit (£000), Years Ending December 2000 and 2001	39
Table 28: Main Media Advertising Expenditure on Fresh Vegetables (£000), Years Ending December 2000 and 2001	40
EXHIBITIONS AND CONFERENCES	40
5. Strengths, Weaknesses, Opportunities and Threats	41
TOTAL MARKET	41
FRESH FRUIT	42
FRESH VEGETABLES	43
6. Buying Behaviour	45
CONSUMPTION	45
Table 29: Per Capita Consumption of Fresh Fruit and Vegetables (grams per person per week), 1996-2001,	46
Table 30: Per Capita Consumption of Fresh Fruit and Vegetables by Type (grams per person per week), 2001	46
By Region	47
Table 31: Per Capita Consumption of Fresh Fruit and Vegetables by Government Office Region (grams per person per week), 2000	48
By Socio-Economic Group	48
Table 32: Per Capita Consumption of Fresh Fruit and Vegetables by Socio-Economic Group (grams per person per week), 2000	49
EXPENDITURE	49
Table 33: Penetration of Fresh Fruit and Vegetables by Sex, Age, Social Grade and Region ( percent of adults), 2001	50
Table 34: Expenditure on Fresh Fruit and Vegetables ( percent of housewives), 2001	51
KEY NOTE RESEARCH	51
Table 35: Penetration of Adults Who Eat Fresh Fruit During a Typical Day ( percent of adults), 2000 and 2001	52
7. Current Issues	54
HEALTH ISSUES	54
CORPORATE ACTIVITY	55
Frederick Hiam	55
Selby Salads	55
The Ethical Exchange Management Company PLC (Teemco)	55
PRODUCT DEVELOPMENT AND PROMOTIONS	55
Costa Rican Bananas	55
Oke Brand	56
Waitrose and Winnie the Pooh	56
UKAS ACCREDITATION FOR APS	56
8. The Global Market	57
WORLD PRODUCTION SHIFTS	57
Table 36: Volume Share of EU Production of Fresh Produce Taken by Major Countries ( percent of total EU output), 2000	57
UK LAGS BEHIND MOST OTHER EU MARKETS IN PER CAPITA CONSUMPTION	58
ORGANIC FARMING STILL ONLY 2.8 percent OF FARMING AREA IN EUROPE	58
Table 37: Organic Farming Area in the European Union (hectares and percent of total farming land),2001	58
US PRODUCTION OF FRUIT AND NUTS REACHES $13BN	59
9. Forecasts	60
INTRODUCTION	60
FUTURE TRENDS	60
Fresh Produce Consumption	60
Demographics	60
Table 38: Population Projections by Age (000), 2000-2011	61
Eating Trends	61
Global Supplies	61
FORECASTS 2002 TO 2006	62
Table 39: The Forecast UK Fresh Fruit and Vegetables Market by Value at Current Prices (£m at rsp), 2002-2006	62
Table 40: The Forecast of the UK Fresh Fruit and Vegetables Market by Volume (000 tonnes), 2002-2006	62
10. Company Profiles	63
Del Monte Fresh Produce (UK) Ltd	64
Fisher Foods Ltd	66
Fyffes Group Ltd	68
Geest PLC	70
Greenvale AP PLC	72
MBM Produce Ltd	74
11. Further Sources	76
Associations	76
Publications	79
Directories	80
General Sources	80
Bonnier Information Sources	81
Government Publications	82
Other Sources	83
Understanding TGI Data	85
Number, Profile, Penetration	85
Social Grade	86
Standard Region	86
Key Note Research	87
The Key Note Range of Reports	88

Can't find what you need?
Try our "Research on Request" market report service and define your own report research!
Fixed prices - £150, £450 and £1,250 - and fixed delivery of 4, 5 and 14 days

Click here for full details

Ariadne - working together with our customers to enhance productivity and increase knowledge
© 2004 www.the-list.co.uk Ariadne
Last updated by Amanda Porteous February 2004