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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET POSITION

MARKET SECTORS

MARKET TRENDS

Table 1: Consumer Expenditure on Frozen Food and Total Food (£m at rsp), 1991-1996

Table 2: The UK Frozen Food Market by Product Sector (£m at rsp and percent), 1996

Market Size

THE TOTAL MARKET

MARKET SECTORS

Table 3: The UK Retail Frozen Foods Market (£m at rsp), 1991-1996

Table 4: The UK Frozen Meat and Meat Products Market (£m at rsp), 1991-1996

Table 5: The Frozen Meat and Meat Products Market by Product Category (£m at rsp and percent), 1996

Table 6: The UK Frozen Poultry and Poultry Products Market (£m at rsp), 1991-1996

Table 7: The Frozen Poultry and Poultry Products Market by Product Category (£m at rsp and percent), 1996

Table 8: The UK Frozen Fish and Fish Products Market (£m at rsp), 1991-1996

Table 9: The Frozen Fish and Fish Products Market by Product Category (£m at rsp and percent), 1996

Table 10: The UK Frozen Vegetables Market, Excluding Frozen Chips (£m at rsp), 1991-1996

Table 11: The UK Frozen Chips Market (£m at rsp), 1991-1996

Table 12: The UK Frozen Ready Meals Market (£m at rsp), 1991-1996

Table 13: The UK Frozen Pizzas Market (£m at rsp), 1991-1996

Table 14: The UK Frozen Cakes and Desserts Market (£m at rsp), 1991-1996

Table 15: The Frozen Cakes and Desserts Market by Product Category (£m at rsp and percent), 1996

Table 16: The UK Take-Home Ice Cream Market (£m at rsp), 1991-1996

Industry Background

INTRODUCTION

INDUSTRY STRUCTURE

LEGISLATION

RETAIL DISTRIBUTION

TRADE ASSOCIATIONS

Table 17: Retail Distribution of Frozen Foods by Value ( percent), 1996

Table 18: Origin of Purchases of Selected Frozen Foods ( percent of housewives), 1995 and 1996

Brands

INTRODUCTION

BRAND SHARES

BRAND DEVELOPMENTS

ADVERTISING ON LEADING BRANDS

Table 19: The Leading Frozen Food Brands, 1997

Table 20: Leading Brands and Estimated Shares in Selected Frozen Food Markets by Value ( percent), 1996

Table 21: Main Media Advertising Expenditure of the Main Frozen Food Brands by Product Sector (£000), Year to March 1997

Competitor Analysis

MARKET LEADERS

RETAIL DISTRIBUTION

ADVERTISING AND PROMOTION

Table 22: Leading Retailers in the UK Grocery Trade by Number of Stores, 1996

Table 23: Main Media Advertising on Selected Frozen Foods (£000), Year to March 1997

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

CONSUMER PENETRATION

Table 24: Penetration of Frozen Foods ( percent of housewives), 1995 and 1996

Table 25: Penetration and Profile for Frozen Meat and Poultry by Age, Social Grade and Region ( percent of female housewives), 1996

Table 26: Regularity of Frozen Meat and Poultry Served ( percent of housewives), 1996

Table 27: Penetration and Profile for Frozen Vegetable Products by Age, Social Grade and Region ( percent of female housewives), 1996

Table 28: Regularity of Frozen Chips and Potato Products Served ( percent of housewives), 1996

Table 29: Penetration and Profile of Frozen Fish Products ( percent of female housewives), 1996

Table 30: Regularity of Fish Fingers Served ( percent of housewives), 1996

Table 31: Penetration and Profile of Frozen Cakes/Gateaux and Ready-to-Eat Desserts ( percent of housewives), 1996

Table 32: Penetration and Profile of Ice Cream ( percent of housewives and adults), 1996

Outside Suppliers to the Industry

COLD STORAGE AND DISTRIBUTION

Current Issues

IMPORTS AND EXPORTS

CORPORATE ACTIVITY

NEW PRODUCTS

PROMOTIONAL ACTIVITIES

FROZEN PEAS AND SAFEWAY

Forecasts

FORECASTS 1997 TO 2001

DEMOGRAPHIC AND SOCIAL FACTORS

MARKET SECTORS

Table 33: Forecast Retail Sales for the UK Frozen Foods Market (£m at rsp), 1997-2001

Table 34: Age Profile of the UK Population (000), 1992 and 2001

Table 35: Number of Households and Single-Person Households, 1993-2001

Market Growth

Figure 1: The UK Frozen Foods Market (£m at rsp), 1992-2001

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Company Financials

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

Text © 1997 Key Note

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Last updated by Duncan Nottage 5th March 1999