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Executive Summary

Table of Contents

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EXECUTIVE SUMMARY

Ethnic foods is one of the fastest-growing sectors of the food market. In 1998, sales were valued at £594m, having grown by 58.4 percent since 1993. The two main segments of the market are Indian and Chinese foods, with Mexican, Thai, Caribbean, Indonesian/Malaysian and other foods taking a lesser share. Products range from complete ready meals to cooking sauces and ingredients.
Growth in the ethnic food sales has been driven by a number of factors. The established restaurant base in the UK, together with the rise in foreign travel, has encouraged consumers to become more adventurous in their eating habits. A further factor has been the increased interest taken in food and cookery, which has manifested itself in a plethora of cookery programmes, books and magazines. The development trail has tended to start with anglicised or tailored versions of ethnic dishes introduced as ready meals, cooking sauces or marinades, followed by the introduction of ingredients and a wider range of accompaniments.
The improved quality and variety of ethnic foods available, particularly as ready meals and cooking sauces, has driven competition between supermarket-bought foods and takeaways. Convenience and the short length of time necessary to prepare ready meals or meals using sauces (especially now that prepared meat and vegetables can also be purchased) are also important factors. The supermarkets have now set up their own fast-food counters within stores, grouping ethnic dishes such as Indian and Chinese under brands such as ASDA's Curry Pot and Chinatown. In 1999, Budgen is to take this a stage further by trialling home delivery.
The ethnic foods market is very fragmented in terms of supply. A handful of companies account for mass-market brand leaders such as Uncle Ben's, Sharwood's, Patak's and Tilda. However, as the market is in a growth phase and new products are continually arriving on the shelves, there has also been scope for smaller brands -- as well as own label, which has had considerable success in the sector.
The grocery multiples have a growing share of the market. Many independents and other retailers have lost the exclusive product offering they enjoyed before foods and ingredients became available in the mainstream market.
Interest in ethnic foods is being maintained through successful new recipes. Consumer interest has yet to wane, and as tastes become more sophisticated and diverse, sales are set to continue growing.
Key Note forecasts that the ethnic foods market will grow by 33.3 percent between 1998 and 2003, to reach £792m.

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TABLE OF CONTENTS

Executive Summary

Market Definition

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: The Ethnic Foods Market by Sector by Value (£m and percent), 1998

Table 2: Index of Consumer Expenditure on Ethnic Foods and All Food at Current Prices (1993=100), 1993-1998

Market Size

THE TOTAL MARKET

BY MARKET SECTOR

FOREIGN TRADE

Table 3: The Ethnic Foods Market by Value (£m at rsp and index), 1993-1998

Table 4: The Indian Food Market by Sector by Value (£m and percent), 1998

Table 5: The Indian Ready Meal Market by Sector by Value (£m and percent), 1998

Table 6: The Chinese Food Market by Sector by Value (£m and percent), 1998

Table 7: The Chinese Ready Meal Market by Sector by Value (£m and percent), 1998

Table 8: The Chinese Food Ingredients Market by Sector by Value (£m and percent), 1998

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

TRADE ASSOCIATIONS

Table 9: Number of Enterprises in the UK Food Manufacturing Sector by Turnover (£000), 1998

Brands

MARKET DEVELOPMENTS

BRAND TYPES

BRAND DEVELOPMENTS

BRAND SHARES

BRAND ADVERTISING

Table 10: Selected Leading UK Ethnic Food Manufacturers and Their Brands

Table 11: Main Media Advertising Expenditure on Selected Ethnic Food Brands (£000), Year to December 1998

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 12: Selected Leading Ethnic Foods Suppliers by Turnover (£m), 1997/1998

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

GENERAL TRENDS

CONSUMER PENETRATION

PURCHASING BY AGE

PURCHASING BY SOCIAL GRADE

PURCHASING BY HOUSEHOLD SIZE

Table 13: Penetration and Frequency of Serving Packeted, Chilled or Frozen Ready Meals ( percent of housewives), 1998

Table 14: Penetration and Frequency of Serving RiceÅ ( percent of housewives), 1998

Table 15: Penetration and Frequency of Use of Cook-In Sauces ( percent of housewives), 1998

Table 16: Penetration of Ready Meals, Rice and Cook-In Sauces by Age ( percent of housewives), 1998

Table 17: Penetration of Ready Meals, Rice and Cook-In Sauces by Social Grade ( percent of housewives), 1998

Table 18: Penetration of Ready Meals, Rice and Cook-In Sauces by Household Size ( percent of housewives), 1998

Outside Suppliers to the Industry

INGREDIENTS

MACHINERY

PACKAGING

TESTING AND RESEARCH

Current Issues

SUPERMARKET TAKEAWAYS

GENETICALLY-MODIFIED FOODS

Forecasts

FORECASTS 1999 TO 2003

DEMOGRAPHICS

MARKET SEGMENTATION

PRODUCT DEVELOPMENT

COMPETITOR FORECASTS

Table 19: The Forecast Ethnic Foods Market by Value (£m), 1999-2003

Table 20: Age Profile of the UK Population (000 and percent change), 1996 and 2006

Market Growth

Figure 1: The Ethnic Foods Market by Value (£m), 1993-2003

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Company Financials

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HOPPENSTEDT BONNIER INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Text © 1999 Key Note

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Last updated by Jacob van Eldik 19th January 2000