| KN15193 |
| KEY NOTE ETHNIC FOODS PLUS: AUGUST 2003 |
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This report covers: ethnic foods, rice,healthy options and vegetarian
choices, pricing, own-brand penetration, packaging developments, Indian food,
ready meals, cook-in sauces, Chinese food, Thai food, Caribbean food, Japanese,
African, Fusion foods,
Companies covered include:
Centura Foods, Daloon Foods (UK), Discovery Foods, G Costa, General Mills
Berwick, Hazlewood Foods, HP Foods, Nestlé UK, Oriental Express Frozen
Foods, S & A Foods, Sco-Fro Foods, Tilda, Unilever, Unilever Bestfoods,
Unilever Ice Cream and Frozen Foods, Worldwide Investments, WT Foods, Honeytop
Speciality Foods, JK Foods, Kerry Foods, Masterfoods, Northern Foods, Pride
Valley, Westmill Foods, Tesco, Sainsbury's, ASDA, Safeway,
| Executive Summary |
| 1. Market Definition |
| REPORT COVERAGE |
| MARKET SECTORS |
| Ethnic Foods |
| Rice |
| MARKET TRENDS |
| Convenience |
| Expanding Cultural Influences |
| The Effects of Globalisation — Fusion Foods |
| The Growth of Snacks and Accompaniments |
| Healthy Options and Vegetarian Choices |
| Pricing |
| Own-Brand Penetration |
| Packaging Developments |
| ECONOMIC TRENDS |
| Inflation |
| Table 1: UK Rate of Inflation ( percent), 1998-2002 |
| Unemployment |
| Table 2: UK Unemployment Rate and Actual Number of Unemployed Persons ( percent and 000), 1998-2002 |
| Household Disposable Income |
| Table 3: Household Disposable Income (£), 1998-2002 |
| Gross Domestic Product |
| Table 4: UK Gross Domestic Product at Current and Constant 1995 Prices (£m), 1998-2002 |
| Population |
| Table 5: UK Resident Population Estimates by Sex (000), Mid-Years 1998-2002 |
| MARKET POSITION |
| The UK |
| Table 6: Consumer Expenditure on Ethnic Foods and Rice as a Proportion of Total Expenditure on Food (£m at rsp and percent), 1998-2002 |
| Overseas |
| 2. Market Size |
| THE TOTAL MARKET |
| Table 7: The Total UK Market for Ethnic Foods and Rice by Value at Current Prices (£m at rsp), 1998-2002 |
| ETHNIC FOODS |
| Table 8: The UK Market for Ethnic Foods by Value at Current Prices (£m at rsp and percent), 1998-2002 |
| By Market Sector |
| Table 9: The UK Market for Ethnic Foods by Sector by Value at Current Prices (£m at rsp and percent), 2002 |
| Indian Food |
| Table 10: The UK Indian Food Sector by Type by Value at Current Prices (£m at rsp and percent), 2002 |
| Ready Meals |
| Cook-In Sauces |
| Accompaniments and Snacks |
| Table 11: The UK Indian Accompaniments Subsector by Type by Value at Current Prices (£m at rsp and percent), 2002 |
| Chinese Food |
| Table 12: The UK Chinese Food Sector by Type by Value at Current Prices (£m at rsp and percent), 2002 |
| Ready Meals |
| Cook-In Sauces |
| Accompaniments and Snacks |
| Table 13: The UK Chinese Accompaniments Subsector by Type by Value at Current Prices (£m at rsp and percent), 2002 |
| Mexican/Tex-Mex Food |
| Thai Food |
| Caribbean Food |
| Other Cuisines |
| Japanese |
| African |
| Fusion Foods |
| RICE |
| Table 14: The UK Market for Rice by Value at Current Prices (£m at rsp and percent), 1998-2002 |
| OVERSEAS TRADE |
| Rice |
| 3. Industry Background |
| RECENT HISTORY |
| NUMBER OF COMPANIES |
| Table 15: Number of UK VAT-Based Enterprises Engaged in the Manufacture of Food Products by Turnover Sizeband (number of enterprises and percent), 2002 |
| EMPLOYMENT |
| Table 16: Number of UK Local Units Engaged in the Manufacture of Food Products by Employment Sizeband (number of units and percent of total), 2002 |
| REGIONAL VARIATIONS IN THE MARKETPLACE |
| DISTRIBUTION |
| Grocery Multiples |
| Tesco |
| Sainsbury's |
| ASDA |
| Safeway |
| Convenience-Store Multiples |
| Other Retailers |
| Cash and Carry |
| HOW ROBUST IS THE MARKET? |
| LEGISLATION |
| Food Standards Agency |
| Genetically-Modified Foods |
| Package Labelling |
| KEY TRADE ASSOCIATIONS |
| British Frozen Food Federation |
| Food and Drink Federation |
| Other Associations |
| Vegetarian Society |
| International Wine & Food Society |
| 4. Competitor Analysis |
| THE MARKETPLACE |
| MARKET LEADERS |
| Centura Foods Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Daloon Foods (UK) Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Discovery Foods Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| G Costa and Company Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| General Mills Berwick Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Hazlewood Foods Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| HP Foods Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Nestlé UK Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Oriental Express Frozen Foods Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| S&A Foods Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Sco-Fro Foods Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Tilda Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Unilever PLC |
| Unilever Bestfoods UK Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Unilever Ice Cream & Frozen Food Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Worldwing Investments Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| WT Foods Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| OTHER COMPANIES |
| Honeytop Speciality Foods Ltd |
| JK Foods Ltd |
| Kerry Foods Ltd |
| Masterfoods |
| Northern Foods PLC |
| Pride Valley Foods Ltd |
| Westmill Foods |
| OUTSIDE SUPPLIERS |
| Raw Materials |
| Manufacturers |
| Packaging Companies |
| EXHIBITIONS |
| International Food and Drink Exhibition |
| Food & Drink Expo 2002 |
| SIAL |
| 5. Brand Strategy |
| INTRODUCTION |
| COMPANY BRANDS |
| Amoy |
| Asli Atta |
| Batchelors |
| Birds Eye |
| Blue Dragon |
| Chicken Tonight |
| Curry Club |
| Dalepak |
| Daloon |
| Discovery |
| Elephant Atta |
| Encona |
| Findus |
| Heinz |
| Homepride |
| Kikkoman |
| Knorr |
| Latina |
| Loyd Grossman |
| Natco |
| Old El Paso |
| Oriental Express |
| Patak's |
| Rajah |
| Schwartz |
| Sco-Fro |
| Sharwood's |
| Tilda |
| Tiger Tiger |
| Tolly Boy |
| Uncle Ben's |
| Veetee |
| White Pearl |
| OWN LABELS |
| BRAND ADVERTISING ACTIVITY |
| Table 17: Main Media Advertising Expenditure on Ethnic Foods and Rice (£000), 2001 and 2002 |
| 6. Strengths, Weaknesses, Opportunities and Threats |
| STRENGTHS |
| WEAKNESSES |
| OPPORTUNITIES |
| THREATS |
| 7. Buying Behaviour |
| CONSUMER PENETRATION |
| Table 18: Penetration of Ethnic Foods by Type ( percent of adults), 2002 |
| Table 19: Penetration of Ethnic Cook-in Sauces by Cuisine ( percent of adults), 2002 |
| By Sex |
| Packet/Chilled/Frozen Ready Meals |
| Table 20: Penetration of Ethnic Packet, Chilled and Frozen Ready-Meals by Sex ( percent of adults), 2002 |
| Cook-In Sauces |
| Table 21: Penetration of Ethnic Cook-In Sauces by Sex ( percent of adults), 2002 |
| Cook-in Sauces by Cuisine |
| Table 22: Penetration of Ethnic Cook-In Sauces by Cuisine by Sex ( percent of adults), 2002 |
| By Age |
| Packet/Chilled/Frozen Ready Meals |
| Table 23: Penetration of Ethnic Packet, Chilled and Frozen Ready Meals by Age ( percent of adults), 2002 |
| Cook-In Sauces |
| Table 24: Penetration of Ethnic Cook-In Sauces by Age ( percent of adults), 2002 |
| Cook-in Sauces by Cuisine |
| Table 25: Penetration of Ethnic Cook-In Sauces, by Cuisine by Age ( percent of adults), 2002 |
| By Social Grade |
| Packet/Chilled/Frozen Ready Meals |
| Table 26: Penetration of Ethnic Packet, Chilled and Frozen Ready Meals by Social Grade ( percent of adults), 2002 |
| Cook-in Sauces |
| Table 27: Penetration of Ethnic Cook-In Sauces by Social Grade ( percent of adults), 2002 |
| Cook-In Sauces by Cuisine |
| Table 28: Penetration of Ethnic Cook-In Sauces by Cuisine by Social Grade ( percent of adults), 2002 |
| By Region |
| Packet/Chilled/Frozen Ready Meals |
| Table 29: Penetration of Ethnic Packet, Chilled and Frozen Ready Meals by Region ( percent of adults), 2002 |
| Cook-In Sauces |
| Table 30: Penetration of Cook-In Sauces by Region ( percent of adults), 2002 |
| Cook-In Sauces by Cuisine |
| Table 31: Penetration of Cook-In Sauces by Cuisine by Region ( percent of adults), 2002 |
| 8. Current Issues |
| THE ROLE OF THE INTERNET |
| THE INFLUENCE OF TELEVISION |
| PRODUCT DEVELOPMENT |
| Snacks and Accompaniments |
| Convenience Products |
| Focus on Young Tastes |
| Recognition of UK Developments |
| CONSUMER DEMAND |
| Convenience |
| Broadening Tastes |
| HEALTH ISSUES |
| CORPORATE ACTIVITY |
| Big Foods Group |
| Latina Brands |
| THE ENVIRONMENT |
| 9. The Global Market |
| THE NORTH AMERICAN MARKET |
| The US |
| The Ethnic Population |
| Consumer Trends and Product Developments |
| The Mexican Effect |
| Canada |
| The Ethnic Population |
| Corporate Strategies |
| THE EUROPEAN MARKET |
| France |
| Italy |
| Germany |
| THE AUSTRALASIAN MARKET |
| Australia |
| New Zealand |
| 10. Forecasts |
| ECONOMIC BACKGROUND |
| FORECASTS 2003 TO 2007 |
| Table 32: The Forecast Total UK Market for Ethnic Foods and Rice by Value at Current Prices (£m at rsp and percent), 2003-2007 |
| MARKET GROWTH |
| Figure 1: Growth in the UK Ethnic Foods Market by Value at Current Prices (£m at rsp), 1998-2007 |
| FUTURE TRENDS |
| Market Segmentation |
| Product Development |
| Globalisation and Competitor Forecasts |
| Technological Changes |
| 11. Company Profiles |
| Centura Foods Ltd |
| Daloon Foods (uk) Ltd |
| Discovery Foods Ltd |
| G costa And Company Ltd |
| General Mills Berwick Ltd |
| Hazlewood Foods Ltd |
| Hp Foods Ltd |
| Nestle Uk Ltd |
| S&A Foods Ltd |
| Sco-fro Foods Ltd |
| Tilda Ltd |
| Unilever Bestfoods Uk Ltd |
| Unilever Ice Cream & Frozen Food Ltd |
| Worldwing Investments Ltd |
| Wt Foods Ltd |
| 12. Company Financials |
| 13. Further Sources |
| Associations |
| Publications |
| General Sources |
| Bonnier Information Sources |
| Government Publications |
| Other Sources |
| The UK ethnic foods market is the largest ethnic foods market in Europe. Between 1998 and 2002, sales increased by 44.1 percent to reach a value of £1.07bn. The market is broadly segmented into ethnic foods — such as ready meals, cook-in sauces, snacks and accompaniments — and ethnic rice, with ethnic foods accounting for by far the largest share of sales and having shown considerable growth over the review period. |
| The most established sectors in the market are Indian and Chinese foods, initially as a result of their widespread restaurant bases, but many recipes are now widely considered to be part of the mainstream diet. The fastest-growing sector is Thai, which is beginning to challenge Chinese dominance of the oriental sector, while the Mexican/Tex-Mex sector is also gaining share of the market and is growing at the same rate as the Indian sector. |
| In terms of product type, chilled ready meals take the largest share, led by own-label products, which are showing constant growth and competing strongly with the major brands. The fastest-growing sector is snacks and accompaniments, in particular flatbreads and poppadoms, as well as hand-held and microwaveable snacks, which reflects the growing trend towards eating on the move. New product development is an essential facet of the market, and new innovations have given the rice market increased momentum since 2001. |
| The growth of ethnic foods has been fuelled by a number of factors, which have combined to make it a robust and flexible market. The economic growth of the mid- to late 1990s has resulted in a consumer base that is `cash-rich and time-poor'. The major ethnic food brands offer products positioned at the premium end of the market, which are convenient to prepare, and thereby suit those consumers who can afford to pay a premium for quality and convenience. Trends towards healthy eating and vegetarian food are also beneficial to the market, which offers a range of interesting vegetable options. Low-fat meals provide an entry point for ethnic foods, and many major retailers provide own-label, healthy, ethnic ready meals. |
| The growth of foreign travel, the increasing ethnic diversity in the UK and increased media coverage of foreign cultures and their eating habits have served to increase demand for more authentic, specialised products. These can be provided by smaller companies working at a lower level of production, and serving the demands of experienced travellers, adventurous consumers and the ethnic communities. The impact of globalisation continues to broaden culinary horizons, but inexperience of cooking specific ethnic cuisines means that premium goods are often preferred over basic ingredients. |
| Market penetration is increasing, boosted by the variety of own-label and cheaper microwaveable options, which have helped to broaden the customer base. Key Note forecasts continued growth in the market, fuelled by expansion into other cuisines and the development of innovative products. |
Text © 2003 Key Note
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Last updated by Amanda Porteous July 2003
