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ISBN 1-85765-798-5

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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: Confectionery Market Shares by Value (£m at rsp and percent), 1997

Table 2: Penetration of the Food Sector of Confectionery Products (£m and percent), 1992-1997

Table 3: Index of Expenditure on Food and Confectionery Products in Current Prices (index 1992=100), 1992-1997

Market Size

THE TOTAL MARKET

MARKET SECTORS

A GLOBAL PERSPECTIVE

OVERSEAS MARKET

Table 4: The Confectionery Market by Value and Volume ( percent change and £m at rsp), 1992-1997

Table 5: The Chocolate Confectionery Market by Value (£m at rsp and percent), 1997

Table 6: The Sugar Confectionery Market by Value (£m at rsp and percent), 1997

Table 7: Exports of Sugar Confectionery and Food Preparations Containing Cocoa (£m), Year to December 1995 and 1996

Table 8: Imports of Sugar Confectionery and Food Preparations Containing Cocoa (£m), Year to December 1995 and 1996

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

DISTRIBUTION

TRADE ASSOCIATION

Table 9: Number of Confectionery Manufacturers by Turnover Size, 1997

Table 10: Retail Distribution of Confectionery by Value ( percent), 1997

Brands

MARKET DEVELOPMENTS

BRAND TYPES

BRAND NAMES

BRAND ADVERTISING

Table 11: Selected Confectionery Brands of Cadbury Schweppes PLC, 1998

Table 12: Selected Confectionery Brands of Nestl‚ Holdings (UK) PLC, 1998

Table 13: Selected Confectionery Brands of Mars UK Ltd, 1998

Table 14: Selected Confectionery Brands of Terry's Suchard Ltd, 1998

Table 15: Selected Brands of Smaller Confectionery Companies, 1998

Table 16: Main Media Advertising Expenditure on Confectionery (£m), Year to December 1996 and 1997

Table 17: Most Heavily Advertised Confectionery Brands, 1997

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 18: Major UK Confectionery Companies (£m), 1996/1997

Table 19: Main Media Advertising Expenditure on Confectionery by Sector (£m), Year to December 1996 and 1997

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

GENERAL TRENDS

Table 20: Purchasers of Confectionery ( percent adults), 1994, 1995 and 1997

Table 21: Purchasers of Confectionery by Sex ( percent adults), 1997

Table 22: Purchasers of Confectionery by Presence of Children in Household ( percent adults), 1997

Table 23: Purchasers of Confectionery by Age ( percent adults), 1997

Table 24: Purchasers of Confectionery by Social Grade ( percent adults), 1997

Outside Suppliers to the Industry

INTRODUCTION

MANUFACTURING

DISTRIBUTION

PROCESSING

IMPORTERS AND DISTRIBUTORS OVERSEAS

RETAILERS

RESEARCH, DESIGN AND PACKAGING

Current Issues

THE EUROPEAN UNION AND BRITISH CHOCOLATE

COMPETITORS

ALTERNATIVE CHOCOLATES

Forecasts

DEMOGRAPHICS

MARKET SEGMENTATION

EUROPEANISATION/GLOBALISATION

PRODUCT DEVELOPMENT

COMPETITOR FORECASTS

FUTURE MARKET SIZE

Table 25: Age Profile of the UK Population (000), 1992 and 2001

Table 26: Forecast Confectionery Market at Current Prices (£m at rsp) 1998-2002

Market Growth

Figure 1: The Confectionery Market by Value (£m at rsp), 1992-2002

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Company Financials

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The UK confectionery sector forms part of the thriving food industry and was valued at £5.2bn in 1997. Sales have been on an upward trend for a number of years and, although not an essential purchase, confectionery is purchased by the majority of the population. Changing eating habits have led to increased levels of snacking and grazing; as a highly accessible and desirable food, confectionery has been able to capitalise on this trend.

There are two main segments in the market: chocolate confectionery which accounts for 69.2 percent of sales; and sugar confectionery, 30.8 percent. Rising sales of chocolate, including countlines, boxed and bite-size products, have been the driving force behind growth in the sector. The sugar segment, which includes fruits, mints, chewing gum, and traditional and medicated sweets, has experienced stable rather than growing sales for a number of years.

The UK confectionery market is dominated by three groups: Cadbury, Mars and Nestlé. All are internationally-trading companies with a large portfolio of strong brands which they support heavily through advertising and promotion spends. Medium-sized companies in the sector tend to have a more limited brand offer, but also tend to trade on at least a national level, in order to maximise the returns on brand investment.

Recent activity in the market has focused on three areas: strong brands mean that there is a very high entry level in terms of investment in order to launch successful new brands and this has encouraged companies to seek alternative means of maintaining and growing market share; limited editions are now a strong feature, with established brands being offered for timed period in different flavour formats; an alternative form of brand extension has been the issue of permanent new products under an established name. Examples in 1997 included Time Out King Size, Giant Smarties and Peanut Lion Bar. Brand new products have also been launched, such as Astros, Maverick and Flyte.

The success of brand extensions and new products are a strong indicator that, despite high consumption levels, the UK confectionery market has yet to reach saturation point. This will ensure further growth in the short to medium term.

Text © 1998 Key Note

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