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KN15178

KEY NOTE CHILLED FOODS SEPTEMBER 1998

Overview

ISBN 1-85765-856-6

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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET POSITION

MARKET SECTORS

MARKET TRENDS

Table 1: UK Chilled Food Sales as a percentage of the Grocery Food Market (£000 and percent), 1993-1997

Table 2: The UK Chilled Foods Market by Market Sector by Value ( percent), 1997

Table 3: Household Consumption of Cheese and Fats (ounces per person per week), 1992-1996

Market Size

THE TOTAL MARKET

MARKET SECTORS

Table 4: The Total UK Chilled Foods Market by Sector (£m at rsp), 1993-1997

Table 5: The UK Cheese Market by Product Sector (£m at rsp), 1993-1997

Table 6: The UK Cheese Market by Type by Value ( percent), 1997

Table 7: The UK Cheddar Cheese Market by Type by Value ( percent), 1997

Table 8: The UK Yellow Fats Market by Product Sector (£m at rsp), 1993-1997

Table 9: The UK Potted Yoghurt/Chilled Dessert Market by Product Sector (£m at rsp), 1993-1997

Table 10: The UK Yoghurt Market by Type by Value ( percent), 1996 and 1997

Table 11: The UK Other Chilled Desserts Market by Type by Value ( percent), 1997

Table 12: The UK Cream Market by Type by Value ( percent), 1997

Table 13: The Delicatessen Cooked Meats Market by Type by Value ( percent), Year Ending June 1997

Table 14: The UK Chilled Ready Meals Market (£m at rsp), 1993-1997

Table 15: The UK Chilled Ready Meals Market by Type by Value ( percent), 1994 and 1997

Table 16: The UK Chilled Pizzas Market (£m at rsp), 1993-1997

Table 17: The UK Prepared Salads Market (£m at rsp), 1993-1997

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

RETAIL DISTRIBUTION

TRADE ASSOCIATIONS

Table 18: Number of Butter and Cheese Producers (including milk and cream) by Turnover Size, 1997

Table 19: Retail Distribution of Chilled Foods by Value ( percent), 1997

Brands

MARKET DEVELOPMENTS

BRAND TYPES

BRAND ACTIVITY

BRAND SHARES

BRAND ADVERTISING

Table 20: Own-Brand Penetration of the Chilled Foods Product Markets by Value ( percent), 1997

Table 21: Leading Chilled Foods Manufacturers and Brands, 1997

Table 22: Leading Brands in the Butter Market by Value ( percent), 1997

Table 23: Leading Brands in the Margarine and Low-Fat Spreads Market by Value ( percent), 1997

Table 24: Leading Brands in the Cream Market by Value ( percent), 1997

Table 25: Main Media Advertising Expenditure in the Chilled Foods Market (£000), Year to March 1997 and 1998

Competitor Analysis

THE MARKETPLACE

LEADING CHILLED FOOD COMPANIES

ADVERTISING AND PROMOTION

Table 26: Turnover of Selected UK Chilled Food Companies (£m), 1996-1998

Table 27: Main Media Advertising Expenditure on Selected Chilled Foods (£000), Year Ending March 1997 and 1998

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

CONSUMER PENETRATION

PENETRATION BY AGE

PENETRATION BY SOCIAL GRADE

Table 28: Penetration of Chilled Foods ( percent of female housewives purchasing), 1996 and 1997

Table 29: Penetration of Selected Chilled Foods by Age of Female Housewives ( percent), 1997

Table 30: Penetration of Selected Chilled Foods by Social Grade of Female Housewives ( percent), 1997

Outside Suppliers to the Industry

INTRODUCTION

FOOD FLAVOURINGS AND INGREDIENTS COMPANIES

PACKAGING COMPANIES

COLD STORAGE AND DISTRIBUTION

Current Issues

CORPORATE ACTIVITY

PACKAGING DEVELOPMENTS

BIO YOGHURTS

COOKED MEATS

TECHNOLOGICAL DEVELOPMENTS

Forecasts

FORECASTS 1998 TO 2002

FUTURE PRODUCT DEVELOPMENTS

RETAIL COMPETITION

TECHNOLOGICAL DEVELOPMENTS

CONCLUSIONS

Table 31: Forecast Retail Sales of the UK Chilled Foods Market (£m at rsp), 1998-2002

Market Growth

Figure 1: The UK Market for Chilled Foods (£m), 1993-2002

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Company Financials

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

Chilled foods represent an extremely competitive and diverse sector of the UK retail grocery market. In 1997, the UK market for chilled foods was valued at £5.1bn, representing an increase of 5.4 percent on the previous year. Chilled foods accounted for 6.3 percent of total grocery sales in 1997.

Dairy products (including yellow fats), accounted for 68.4 percent of value sales in 1997. Cheese remains the single largest sector, valued at £1.38bn and taking 27.2 percent of total sales. Yellow fats, valued at £916m, and potted yoghurts/chilled desserts, valued at £1bn, accounted for 18.1 percent and 19.9 percent shares, respectively. The cream sector was worth £160m, representing a small but steady 3.2 percent of the market.

The key growth areas in the UK chilled foods market were chilled pizzas and prepared salads, which increased in value by 51.7 percent and 37.5 percent, respectively, over the period 1993 to 1997. Strong growth was also recorded in the chilled ready meals sector, which increased by 32.4 percent over the same period.

The dominance of the grocery multiples in chilled foods retailing is reflected in the high penetration of retailers' own labels in many sectors, e.g. chilled ready meals (95 percent), chilled pizza (90 percent), cheese (64 percent) and prepacked salads (70 percent). In contrast, the chilled foods market also houses some of the strongest, high-profile brands, especially in yellow fats, e.g. Anchor, Lurpak, Flora, Stork and St Ivel.

The market continues to be driven by lifestyle factors, e.g. convenience, health and quality, while taste has also become more important, especially in yellow fats and cheese. The increasing trend towards snacking and grazing has provided tremendous marketing opportunities for chilled food manufacturers, especially in impulse snacks and the vibrant children's lunchbox sector.

Competition in the marketplace has intensified over the past year, with most of the leading retailers expanding their own-label ranges and focusing on quality, while a number of frozen food manufacturers have also diversified into chilled foods, e.g. McCain Foods and Iceland.

The future looks extremely promising for the UK chilled foods market, with further expansion expected well into the next century. Key Note forecasts the market will grow on average by 5.5 percent year-on-year from 1998, to reach a market value of £6.51bn in 2002.

Text © 1998 Key Note

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