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KN15172
KEY NOTE CHILLED FOODS : July 2002

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This report covers: chilled foods, cheese, yoghurts, chilled desserts, delicatessen meats, yellow fats, ready meals, pizza, savoury pastry products, dressed salads, cream, accompaniments, other chilled prepared foods, brand strategy, brand advertising, consumer penetration, consumption by age, social grade, tapas, mergers, acquisitions,

Companies covered include:

EXECUTIVE SUMMARY

The UK chilled foods market is a sector of the larger food industry. In 2001, the chilled foods market was valued at £6.58bn. Sales followed an upward trend over the 1990s. This report concentrates on the main sectors of the market, which are as follows: cheese, yoghurts and chilled desserts, delicatessen meats, yellow fats, ready meals, pizza, savoury pastry products, dressed salads, cream and accompaniments and other chilled prepared foods.

The UK market has grown as a result of a number of strategies. Spending is boosted by premium and value-added products. In more mature markets, such as chilled dairy foods, the introduction of new products by extending established brands rather than trying to launch new ones carries lower risks. The chilled format also favours fast stock turnaround in areas such as ready meals. This type of activity can maintain interest in the market but actual growth potential is limited.

Increased spending in developing areas has been encouraged by a rise in consumer personal disposable income levels, which means that consumers are more willing to pay for convenience. The erosion of kitchen skills and a reduction in food preparation times have also tended to favour ready-to-eat formats. Other trends in the wider food market are recognised in product launches, with a growth in organic foods and healthy-eating recipes, which are lower in fat or functional in nature.

The wide product range covered by the chilled foods market means that it is served by a diverse range of companies. These include some of the UK's leading food groups, such as Geest PLC, Northern Foods PLC, Uniq PLC and Dairy Crest Group PLC. Some are internationally-trading companies with a large portfolio of strong brands, supported by advertising and promotion. This includes companies such as Kraft Foods UK Ltd and Nestlé UK Ltd. Medium-sized companies operating in this market tend to have a more limited brand offer, but many trade on at least a national level, serving the multiples, which are the main customers in this market.

The chilled foods market is very diverse in terms of products and brands. As a result, there are many sectors of the market with considerable scope for growth, although others are more mature in nature. Overall, Key Note views the market prospects as positive, and anticipates that the market will continue to grow between 2002 and 2006.

TABLE OF CONTENTS

Executive Summary 1
1. Market Definition 2
REPORT COVERAGE 2
MARKET SECTORS 2
MARKET TRENDS 2
Buying Behaviour 2
Trading Up 3
Table 1: Real Household Disposable Income (£m and index 1997=100), 1997-2001 3
Demographic Changes 4
Table 2: Household Size in Great Britain ( percent and million) 1971, 1981, 1991 and 2001 4
Health Issues 5
Low- and Reduced-Fat Products 5
Organic Products 5
Vegetarianism 5
Functional Foods 5
Retail Trends 6
MARKET POSITION 6
The UK 6
Table 3: Index of UK Expenditure on Food and Chilled Food by Constant 1995 Prices (index 1997=100), 1997-2001 7
Overseas 7
2. Market Size 8
THE TOTAL MARKET 8
Table 4: The UK Chilled Prepared Foods Market by Value at Current Prices (£m at rsp and percent), 1997-2001 8
Market Sectors 9
Cheese 9
Table 5: The UK Cheese Market by Value at Current Prices (£m at rsp and percent), 1997-2001 9
Yoghurts and Chilled Desserts 10
Table 6: The UK Market for Yoghurts and Chilled Desserts by Value at Current Prices (£m at rsp and percent), 1997-2001 10
Delicatessen Meats 10
Table 7: The UK Delicatessen Meats Market by Value at Current Prices (£m at rsp and percent), 1997-2001 11
Yellow Fats 11
Table 8: The UK Yellow Fats Market by Value at Current Prices (£m at rsp and percent), 1997-2001 12
Ready Meals 12
Table 9: The UK Chilled Ready Meals Market by Value at Current Prices (£m at rsp and percent), 1997-2001 13
Pizzas 13
Table 10: The UK Chilled Pizza Market by Value at Current Prices (£m at rsp and percent), 1997-2001 14
Savoury Pastry Products 14
Table 11: The UK Savoury Pastry Products Market by Value at Current Prices (£m at rsp and percent), 1997-2001 14
Dressed Salads 15
Table 12: The UK Dressed Salads Market by Value at Current Prices (£m at rsp and percent), 1997-2001 15
Cream 15
Table 13: The UK Cream Market by Value at Current Prices (£m at rsp and percent), 1997-2001 16
Accompaniments and Other Chilled Prepared Foods 16
Table 14: The UK Accompaniments and Other Chilled Prepared Foods Market by Value at Current Prices (£m at rsp and percent), 1997-2001 16
OVERSEAS TRADE 17
Table 15: Intra-EC Arrivals and Extra-EC Dispatches of Chilled Foods by Sector by Value (£000), 2000 17
3. Industry Background 18
RECENT HISTORY 18
NUMBER OF COMPANIES 18
Table 16: UK VAT-Based Enterprises Engaged in the Manufacture of Liquid Milk and Cream Production by Turnover Sizeband (£000 and percent), Year Ending March 2002 19
EMPLOYMENT 19
Table 17: UK VAT-Based Enterprises Engaged in the Manufacture of Liquid Milk and Cream Production by Employment Sizeband (number of employees and percent), Year Ending March 2002 20
REGIONAL VARIATIONS IN THE MARKETPLACE 20
DISTRIBUTION 20
Table 18: Retail Distribution of Chilled Foods by Value ( percent), 2001 21
HOW ROBUST IS THE MARKET? 21
LEGISLATION 22
Key TRADE ASSOCIATION 22
Chilled Foods Association 22
4. Competitor Analysis
THE MARKETPLACE 24
MARKET LEADERS 24
Arla Foods PLC 24
Bernard Matthews Ltd 25
Dairy Crest Group PLC 25
Geest PLC 26
Glanbia Foods Ltd 26
Hazlewood Foods Ltd 27
Kraft Foods UK Ltd 27
Müller Dairy (UK) Ltd 28
Nestlé (UK) Ltd 29
New Zealand Milk (UK) Ltd 29
Northern Foods PLC 30
Samworth Brothers Ltd 31
Uniq PLC 31
Yoplait Dairy Crest Ltd 32
Other Companies 33
Alpro Ltd 33
Cranswick PLC 33
Fiorucci (UK) Ltd 33
Kerry Foods Ltd 33
Lactalis (UK) Ltd 33
The New Covent Garden Soup Company Ltd 33
Pasta Reale Ltd 33
Perkins Foods Holdings Ltd 34
Rea Valley Speciality Foods Ltd 34
Ridpath Pek Ltd 34
S&A Foods Ltd 34
Unilever Bestfoods UK Ltd 34
WT Tiger 3 Ltd 34
OUTSIDE SUPPLIERS 35
ADVERTISING AND PROMOTION 35
Table 19: Main Media Expenditure on Selected Foods by Sector (£000 and percent), Years Ending March 2001 and 2002 36
EXHIBITIONS 36
5. Brand Strategy
MARKET DEVELOPMENTS 37
BRAND TYPES 37
BRAND NAMES 37
Cheese 37
Yoghurts and Chilled Desserts 38
Delicatessen Meats 38
Yellow Fats 39
Ready Meals 39
Pizzas 39
Savoury Pastry Products 40
Accompaniments and Other Chilled Prepared Foods 40
Brand ADVERTISING 40
Table 20: Leading Chilled Food Brands by Above-the-Line Spend (£000), Year to March 2002 41
Cheese 41
Yoghurts and Chilled Desserts 42
Delicatessen Meats 42
Yellow Fats 42
Accompaniments and Other Chilled Prepared Foods 43
6. Strengths, Weaknesses, Opportunities and Threats
STRENGTHS 44
WEAKNESSES 44
OPPORTUNITIES 44
THREATS 45
7. Buying Behaviour
CONSUMER PENETRATION 46
Table 21: Penetration of Chilled Foods ( percent of housewives), 2001 46
CONSUMPTION BY AGE 46
Table 22: Consumption of Chilled Foods by Age Group ( percent of all housewives), 2001 47
CONSUMPTION BY SOCIAL GRADE 47
Table 23: Consumption of Chilled Foods by Social Grade ( percent of all housewives), 2001 48
8. Current Issues
PRODUCT DEVELOPMENT 49
Sainsbury’s Tapas Range 49
NEW BRANDS 49
CORPORATE ACTIVITY 50
Mergers and Acquisitions 50
Arla Foods Fonterra 50
Kerry Foods Direct to Store 50
Cranswick PLC 50
BFD Group 50
St Ivel Dairy 50
Company and Brand Losses 51
DIVERSIFICATION 51
8. The Global Market
SELECTED SECTOR TRENDS 52
Yoghurts 52
Ready Meals 52
Pasta 52
THE MARKETPLACE 53
9. Forecasts
INTRODUCTION 54
Table 24: UK Household Expenditure at Constant 1995 Prices (£bn and index 1997=100), 1997-2001 54
FORECASTS 2002 to 2006 54
Table 25: The UK Chilled Prepared Foods Market by Value at Current Prices (£m at rsp and percent), 2002-2006 55
Figure 1: The UK Chilled Foods Market by Value at Current Prices (£m at rsp), 1997-2006 55
FUTURE TRENDS 56
Demographics 56
Table 26: Age Profile of the UK Population (000 and percent), 1998, 2001 and 2006 56
Market Segmentation 56
Europeanisation/Globalisation 57
Product Development 57
10. Company Profiles
Arla Foods PLC 59
Dairy Crest Group PLC 61
Geest PLC 63
Glanbia Foods Ltd 65
Kraft Foods UK Ltd 67
Müller Dairy (UK) Ltd 69
Northern Foods PLC 71
Samworth Brothers Ltd 73
Uniq PLC 75
13. Company Financials 77
14. Further Sources
Associations 80
Publications 81
Directories 82
General Sources 82
Bonnier Information Sources 83
Government Publications 84
Other Sources 85
Understanding TGI Data 87
Number, Profile, Penetration 87
Social Grade 88
Standard Region 88
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Text © 2002 Key Note

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