| KN15172 |
| KEY NOTE CHILLED FOODS : July 2002 |
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This report covers: chilled foods, cheese, yoghurts, chilled desserts, delicatessen meats, yellow fats, ready meals, pizza, savoury pastry products, dressed salads, cream, accompaniments, other chilled prepared foods, brand strategy, brand advertising, consumer penetration, consumption by age, social grade, tapas, mergers, acquisitions,
Companies covered include:
EXECUTIVE SUMMARY
The UK chilled foods market is a sector of the larger food industry. In 2001, the chilled foods market was valued at £6.58bn. Sales followed an upward trend over the 1990s. This report concentrates on the main sectors of the market, which are as follows: cheese, yoghurts and chilled desserts, delicatessen meats, yellow fats, ready meals, pizza, savoury pastry products, dressed salads, cream and accompaniments and other chilled prepared foods.
The UK market has grown as a result of a number of strategies. Spending is boosted by premium and value-added products. In more mature markets, such as chilled dairy foods, the introduction of new products by extending established brands rather than trying to launch new ones carries lower risks. The chilled format also favours fast stock turnaround in areas such as ready meals. This type of activity can maintain interest in the market but actual growth potential is limited.
Increased spending in developing areas has been encouraged by a rise in consumer personal disposable income levels, which means that consumers are more willing to pay for convenience. The erosion of kitchen skills and a reduction in food preparation times have also tended to favour ready-to-eat formats. Other trends in the wider food market are recognised in product launches, with a growth in organic foods and healthy-eating recipes, which are lower in fat or functional in nature.
The wide product range covered by the chilled foods market means that it is served by a diverse range of companies. These include some of the UK's leading food groups, such as Geest PLC, Northern Foods PLC, Uniq PLC and Dairy Crest Group PLC. Some are internationally-trading companies with a large portfolio of strong brands, supported by advertising and promotion. This includes companies such as Kraft Foods UK Ltd and Nestlé UK Ltd. Medium-sized companies operating in this market tend to have a more limited brand offer, but many trade on at least a national level, serving the multiples, which are the main customers in this market.
The chilled foods market is very diverse in terms of products and brands. As a result, there are many sectors of the market with considerable scope for growth, although others are more mature in nature. Overall, Key Note views the market prospects as positive, and anticipates that the market will continue to grow between 2002 and 2006.
TABLE OF CONTENTS
| Executive Summary | 1 |
| 1. Market Definition | 2 |
| REPORT COVERAGE | 2 |
| MARKET SECTORS | 2 |
| MARKET TRENDS | 2 |
| Buying Behaviour | 2 |
| Trading Up | 3 |
| Table 1: Real Household Disposable Income (£m and index 1997=100), 1997-2001 | 3 |
| Demographic Changes | 4 |
| Table 2: Household Size in Great Britain ( percent and million) 1971, 1981, 1991 and 2001 | 4 |
| Health Issues | 5 |
| Low- and Reduced-Fat Products | 5 |
| Organic Products | 5 |
| Vegetarianism | 5 |
| Functional Foods | 5 |
| Retail Trends | 6 |
| MARKET POSITION | 6 |
| The UK | 6 |
| Table 3: Index of UK Expenditure on Food and Chilled Food by Constant 1995 Prices (index 1997=100), 1997-2001 | 7 |
| Overseas | 7 |
| 2. Market Size | 8 |
| THE TOTAL MARKET | 8 |
| Table 4: The UK Chilled Prepared Foods Market by Value at Current Prices (£m at rsp and percent), 1997-2001 | 8 |
| Market Sectors | 9 |
| Cheese | 9 |
| Table 5: The UK Cheese Market by Value at Current Prices (£m at rsp and percent), 1997-2001 | 9 |
| Yoghurts and Chilled Desserts | 10 |
| Table 6: The UK Market for Yoghurts and Chilled Desserts by Value at Current Prices (£m at rsp and percent), 1997-2001 | 10 |
| Delicatessen Meats | 10 |
| Table 7: The UK Delicatessen Meats Market by Value at Current Prices (£m at rsp and percent), 1997-2001 | 11 |
| Yellow Fats | 11 |
| Table 8: The UK Yellow Fats Market by Value at Current Prices (£m at rsp and percent), 1997-2001 | 12 |
| Ready Meals | 12 |
| Table 9: The UK Chilled Ready Meals Market by Value at Current Prices (£m at rsp and percent), 1997-2001 | 13 |
| Pizzas | 13 |
| Table 10: The UK Chilled Pizza Market by Value at Current Prices (£m at rsp and percent), 1997-2001 | 14 |
| Savoury Pastry Products | 14 |
| Table 11: The UK Savoury Pastry Products Market by Value at Current Prices (£m at rsp and percent), 1997-2001 | 14 |
| Dressed Salads | 15 |
| Table 12: The UK Dressed Salads Market by Value at Current Prices (£m at rsp and percent), 1997-2001 | 15 |
| Cream | 15 |
| Table 13: The UK Cream Market by Value at Current Prices (£m at rsp and percent), 1997-2001 | 16 |
| Accompaniments and Other Chilled Prepared Foods | 16 |
| Table 14: The UK Accompaniments and Other Chilled Prepared Foods Market by Value at Current Prices (£m at rsp and percent), 1997-2001 | 16 |
| OVERSEAS TRADE | 17 |
| Table 15: Intra-EC Arrivals and Extra-EC Dispatches of Chilled Foods by Sector by Value (£000), 2000 | 17 |
| 3. Industry Background | 18 |
| RECENT HISTORY | 18 |
| NUMBER OF COMPANIES | 18 |
| Table 16: UK VAT-Based Enterprises Engaged in the Manufacture of Liquid Milk and Cream Production by Turnover Sizeband (£000 and percent), Year Ending March 2002 | 19 |
| EMPLOYMENT | 19 |
| Table 17: UK VAT-Based Enterprises Engaged in the Manufacture of Liquid Milk and Cream Production by Employment Sizeband (number of employees and percent), Year Ending March 2002 | 20 |
| REGIONAL VARIATIONS IN THE MARKETPLACE | 20 |
| DISTRIBUTION | 20 |
| Table 18: Retail Distribution of Chilled Foods by Value ( percent), 2001 | 21 |
| HOW ROBUST IS THE MARKET? | 21 |
| LEGISLATION | 22 |
| Key TRADE ASSOCIATION | 22 |
| Chilled Foods Association | 22 |
| 4. Competitor Analysis | |
| THE MARKETPLACE | 24 |
| MARKET LEADERS | 24 |
| Arla Foods PLC | 24 |
| Bernard Matthews Ltd | 25 |
| Dairy Crest Group PLC | 25 |
| Geest PLC | 26 |
| Glanbia Foods Ltd | 26 |
| Hazlewood Foods Ltd | 27 |
| Kraft Foods UK Ltd | 27 |
| Müller Dairy (UK) Ltd | 28 |
| Nestlé (UK) Ltd | 29 |
| New Zealand Milk (UK) Ltd | 29 |
| Northern Foods PLC | 30 |
| Samworth Brothers Ltd | 31 |
| Uniq PLC | 31 |
| Yoplait Dairy Crest Ltd | 32 |
| Other Companies | 33 |
| Alpro Ltd | 33 |
| Cranswick PLC | 33 |
| Fiorucci (UK) Ltd | 33 |
| Kerry Foods Ltd | 33 |
| Lactalis (UK) Ltd | 33 |
| The New Covent Garden Soup Company Ltd | 33 |
| Pasta Reale Ltd | 33 |
| Perkins Foods Holdings Ltd | 34 |
| Rea Valley Speciality Foods Ltd | 34 |
| Ridpath Pek Ltd | 34 |
| S&A Foods Ltd | 34 |
| Unilever Bestfoods UK Ltd | 34 |
| WT Tiger 3 Ltd | 34 |
| OUTSIDE SUPPLIERS | 35 |
| ADVERTISING AND PROMOTION | 35 |
| Table 19: Main Media Expenditure on Selected Foods by Sector (£000 and percent), Years Ending March 2001 and 2002 | 36 |
| EXHIBITIONS | 36 |
| 5. Brand Strategy | |
| MARKET DEVELOPMENTS | 37 |
| BRAND TYPES | 37 |
| BRAND NAMES | 37 |
| Cheese | 37 |
| Yoghurts and Chilled Desserts | 38 |
| Delicatessen Meats | 38 |
| Yellow Fats | 39 |
| Ready Meals | 39 |
| Pizzas | 39 |
| Savoury Pastry Products | 40 |
| Accompaniments and Other Chilled Prepared Foods | 40 |
| Brand ADVERTISING | 40 |
| Table 20: Leading Chilled Food Brands by Above-the-Line Spend (£000), Year to March 2002 | 41 |
| Cheese | 41 |
| Yoghurts and Chilled Desserts | 42 |
| Delicatessen Meats | 42 |
| Yellow Fats | 42 |
| Accompaniments and Other Chilled Prepared Foods | 43 |
| 6. Strengths, Weaknesses, Opportunities and Threats | |
| STRENGTHS | 44 |
| WEAKNESSES | 44 |
| OPPORTUNITIES | 44 |
| THREATS | 45 |
| 7. Buying Behaviour | |
| CONSUMER PENETRATION | 46 |
| Table 21: Penetration of Chilled Foods ( percent of housewives), 2001 | 46 |
| CONSUMPTION BY AGE | 46 |
| Table 22: Consumption of Chilled Foods by Age Group ( percent of all housewives), 2001 | 47 |
| CONSUMPTION BY SOCIAL GRADE | 47 |
| Table 23: Consumption of Chilled Foods by Social Grade ( percent of all housewives), 2001 | 48 |
| 8. Current Issues | |
| PRODUCT DEVELOPMENT | 49 |
| Sainsburys Tapas Range | 49 |
| NEW BRANDS | 49 |
| CORPORATE ACTIVITY | 50 |
| Mergers and Acquisitions | 50 |
| Arla Foods Fonterra | 50 |
| Kerry Foods Direct to Store | 50 |
| Cranswick PLC | 50 |
| BFD Group | 50 |
| St Ivel Dairy | 50 |
| Company and Brand Losses | 51 |
| DIVERSIFICATION | 51 |
| 8. The Global Market | |
| SELECTED SECTOR TRENDS | 52 |
| Yoghurts | 52 |
| Ready Meals | 52 |
| Pasta | 52 |
| THE MARKETPLACE | 53 |
| 9. Forecasts | |
| INTRODUCTION | 54 |
| Table 24: UK Household Expenditure at Constant 1995 Prices (£bn and index 1997=100), 1997-2001 | 54 |
| FORECASTS 2002 to 2006 | 54 |
| Table 25: The UK Chilled Prepared Foods Market by Value at Current Prices (£m at rsp and percent), 2002-2006 | 55 |
| Figure 1: The UK Chilled Foods Market by Value at Current Prices (£m at rsp), 1997-2006 | 55 |
| FUTURE TRENDS | 56 |
| Demographics | 56 |
| Table 26: Age Profile of the UK Population (000 and percent), 1998, 2001 and 2006 | 56 |
| Market Segmentation | 56 |
| Europeanisation/Globalisation | 57 |
| Product Development | 57 |
| 10. Company Profiles | |
| Arla Foods PLC | 59 |
| Dairy Crest Group PLC | 61 |
| Geest PLC | 63 |
| Glanbia Foods Ltd | 65 |
| Kraft Foods UK Ltd | 67 |
| Müller Dairy (UK) Ltd | 69 |
| Northern Foods PLC | 71 |
| Samworth Brothers Ltd | 73 |
| Uniq PLC | 75 |
| 13. Company Financials | 77 |
| 14. Further Sources | |
| Associations | 80 |
| Publications | 81 |
| Directories | 82 |
| General Sources | 82 |
| Bonnier Information Sources | 83 |
| Government Publications | 84 |
| Other Sources | 85 |
| Understanding TGI Data | 87 |
| Number, Profile, Penetration | 87 |
| Social Grade | 88 |
| Standard Region | 88 |
| Key Note Research | |
| The Key Note Range of Reports |
Text © 2002 Key Note
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Last updated by Amanda Porteous February 2004