KN15163

KEY NOTE CANNED FOODS PLUS: JANUARY 2003

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This report covers: canned foods, canned vegetables, canned fish, canned cooking sauces, canned desserts, canned meat, canned fruit, canned pasta, canned soup, baked beans, canned milk puddings, canned custard, canned sponge puddings, tuna, salmon, sardines, mackerel, pilchards, shellfish, peaches, pineapples, fruit cocktail, pears, hot meats, pie fillings, cold meats, pasta shapes, pasta meals, smooth spaghetti, standard soup, premiun soup, thick-cut soup, low calorie soup, tinned tomatoes, canned peas, canned potatoes, sweetcorn,

Companies covered include: Baxters of Speyside, Cirio Del Monte Foods International, Glenryck Foods, HJ Heinz, HL Foods, John West Foods, J Sainsbury, C Shippam, Simpson Ready Foods, Princes, Bestfoods UK, HL Foods, Gerber Foods Soft Drinks, Campbell's UK, Tulip International UK Cooked Meats Division, Ye Olde Oak Foods, Princes, Unilever Bestfoods UK

TABLE OF CONTENTS

Executive Summary	1
1. Market Definition	2
REPORT COVERAGE	2
Market Sectors	2
Table 1: The Retail UK Canned Foods Market by Sector Share by Value ( percent), 1998 and 2002	2
Canned Vegetables	3
Canned Fish	3
Canned Soup	4
Canned Meat	4
Canned Fruit	4
Canned Pasta	4
Canned Desserts	4
Canned Cooking Sauces	5
MARKET TRENDS	5
Convenience/Snack Foods	5
Health	5
Format Changes	5
Own Brands	6
MARKET POSITION	6
The UK	6
Table 2: The UK Household Food Market by Value (£m at rsp and percent), 1998-2002	7
Overseas	7
Europe	7
2. Market Size	8
the total market	8
Table 3: The Total UK Canned Foods Market by Sector by Value at Current Prices (£m at rsp), 1998-2002	8
BY MARKET SECTOR	9
Canned Vegetables	9
Table 4: The UK Canned Vegetables Market by Value at Current Prices (£m at rsp and percent), 1998-2002	10
Table 5: The UK Canned Vegetable Market by Type of Product by Value (£m at rsp and percent), 2002	11
Canned Fish	11
Table 6: The UK Canned Fish Market by Value at Current Prices (£m at rsp and percent), 1998-2002	12
Table 7: The UK Canned Fish Market by Type of Product by Value (£m at rsp and percent), 2002	13
Canned Soup	13
Table 8: The UK Canned Soup Market by Value at Current Prices (£m at rsp and percent), 1998-2002	14
Table 9: The UK Canned SoupMarket by Type of Product by Value (£m at rsp and percent), 2002	14
Canned Meat	15
Table 10: The UK Canned Meat Market by Value at Current Prices (£m at rsp and percent), 1998-2002	15
Table 11: The UK Canned Meat Market by Type of Productby Value (£m at rsp and percent), 2002	16
Canned Fruit	17
Table 12: The UK Canned Fruit Market by Value at Current Prices (£m at rsp and percent), 1998-2002	17
Table 13: The UK Canned Fruit Market by Type of Product by Value (£m at rsp and percent), 2002	18
Canned Pasta	18
Table 14: The UK Canned Pasta Market by Value at Current Prices (£m at rsp and percent), 1998-2002	19
Table 15: The UK Canned Pasta Market by Type of Product by Value (£m at rsp and percent), 2002	19
Canned Desserts	20
Table 16: The UK Canned Dessert Market by Value at Current Prices (£m at rsp and percent), 1998-2002	20
Table 17: The UK Canned Dessert Market by Type of Product by Value (£m at rsp and percent), 2002	21
Canned Cooking Sauces	21
Table 18: The UK Canned Cooking Sauces Market by Value at Current Prices (£m at rsp and percent), 1998–2002	22
Table 19: The UK Canned Sauces Market by Type of Product by Value (£m at rsp and percent), 2002	22
Overseas trade	23
Imports and Exports	23
Fish	23
Fruit	24
Meat	24
3. Industry Background	25
Recent History	25
Number of companies	26
DISTRIBUTION	26
LEGISLATION	27
Key TRADE ASSOCIATIONS	27
The British Fruit and Vegetable Canners’ Association	27
Canned Food UK	28
Food Casings Association	28
The Metal Packaging Manufacturers’ Association	28
The Prepared Fish Products Association	28
4. Competitor Analysis
THE MARKETPLACE	29
Table 20: Selected Leading Manufacturers of UK Canned Food Products by Turnover and Pre-Tax Profits (£m), 2000/2001	30
MARKET LEADERS	30
Baxters of Speyside Ltd	30
Campbell’s UK Ltd	31
Cirio Del Monte Foods International Ltd	32
Gerber Foods Soft Drinks Ltd	33
Glenryck Foods Ltd	33
HJ Heinz Company Ltd	34
HL Foods Ltd	35
John West Foods Ltd	36
Princes Ltd	37
Tulip International (UK) Cooked Meat Division Ltd	37
Unilever Bestfoods UK Ltd	38
OTHER COMPANIES	39
ADVERTISING and promotion	39
Table 21: Main Media Advertising Expenditure on Leading Canned Food Brands (£000), Years Ending June 2001 and 2002,	40
5. Brand Strategy
INTRODUCTION	41
research findings	41
Purchasing of Main Brands	41
Table 22: Penetration of Leading Canned Soup and Meat Brands ( percent of adults), 2002	42
Canned Soup	43
Table 23: Penetration of the Top Canned Soup Brands by Age and Social Grade ( percent of adults), 2002	44
Canned Meat	44
Table 24: Penetration of the Top Canned Meat Brands by Age and Social Grade ( percent of adults), 2002	45
Companies’ Brands	46
Table 25: Leading Canned Food Manufacturers and Their Brands, 2002	46
Baxters of Speyside Ltd	46
Campbell’s UK Ltd	47
Table 26: Campbell’s Main Canned Food Main Media Advertising Expenditure (£000), Years Ending September 2001 and 2002	48
Cirio Del Monte Foods International Ltd	48
Glenryck Foods Ltd	48
HJ Heinz Company Ltd	49
Table 27: Heinz’ Main Canned Food Main Media Advertising Expenditure (£000), Years Ending September 2001 and 2002	49
John West Foods Ltd	50
Premier International Foods Ltd	51
Table 28: Premier International Foods Main Canned Food Main Media Advertising Expenditure (£000), Years Ending September 2001 and 2002	51
Princes Ltd	51
Tulip International (UK) Cooked Meats Division Ltd	52
Table 29: Tulip Ltd Main Canned Food Main Media Advertising Expenditure (£000)
Years Ending September 2001 and 2002	52
Ye Olde Oak Foods Ltd	52
6. Strengths,Weaknesses, Opportunities and Threats
THE UK CANNED FOOD MARKET	53
CANNED VEGETABLES	54
Canned Fish	55
CANNED SOUP	57
CANNED MEATS	58
CANNED FRUIT	59
CANNED PASTA	60
CANNED DESSERTS	61
CANNED COOKING SAUCES	62
7. Buying Behaviour
cONSUMER pENETRATION	64
Table 30: Penetration of Selected Canned Foods ( percent of adults), 2002	65
Penetration by Age	65
Table 31: Penetration of Selected Canned Foods by Age( percent of adults), 2002	66
Penetration by Social Group	66
Table 32: Penetration of Selected Canned Foods by Social Group ( percent of adults), 2002	66
8. Current Issues
HEALTH WORRIES	67
Tin Levels	67
Bisphenol A and F (BADGE/BFDGE)	67
Salt	68
Genetically-Modified Foodstuffs	68
Fishing Limits	68
QUALITY	69
Perceptions of Quality	69
Perceptions of the Nutritional Value of Canned Foods	69
Table 33: Results of Testing Various Vitamins and Nutrients on Canned Foods	69
More Fresh Availability	70
LEGISLATION	71
Recycling	71
Table 34: UK Packaging Waste Recycling and Recovery Levels and EU Targets ( percent) 2000,2001 and 2007/2008	71
Market Age	71
9. The Global Market
INTRODUCTION	72
CHINA’S MASSIVE POTENTIAL	72
10. Forecasts
INTRODUCTION	73
FORECASTS 2003 TO 2007	73
Table 35: The Forecast UK Canned Food Market by Value at Current Prices (£m at rsp), 2003-2007	74
Table 36: The Forecast UK Canned (£m at rsp), 2003-2007	74
Food Market by Sector by Value Canned Vegetables	75
Canned Fish	75
Canned Soup	75
Canned Meat	76
Canned Pasta	76
Canned Fruit	76
Canned Desserts	76
Cooking Sauces	77
Market Growth	77
Figure 1: The Forecast UK Canned Food Market by Value at Current Prices (£m at rsp), 1998-2007	77
FUTURE TRENDS	78
Technological Developments	78
Demographics	78
11. Company Profiles
Baxters Of Speyside Ltd	80
Cirio Del Monte Foods International Ltd	82
HJ Heinz Company Ltd	84
HL Foods Ltd	86
John West Foods Ltd	88
Princes Ltd	90
Tulip International (UK) Cooked Meat Division Ltd	92
12. Company Financials	94
13. Further Sources
Associations	96
General Sources	97
Bonnier Information Sources	97
Government Publications	98
Understanding TGI Data	99
Number, Profile, Penetration	99
Social Grade 100
Standard Region 100

EXECUTIVE SUMMARY

This report on the UK canned food market, provides an insight into a well-established grocery market that has sales of over £1.7bn. It includes the canned soup, meat, fruit, pasta, desserts and cooking sauce sectors as well as the larger vegetable and fish markets.

Canned foods have powerful and well-known brands, which are international players in food production - Baxters, Campbell's, Cirio Del Monte, Heinz, John West Foods, Princes and Spa - even though it is a mature area of grocery.

Although the canned food industry has shown a decline in some product categories, the market has been the source of hugely popular advertising campaigns. It has a number of newly-launched ranges and is in the process of an historically important stage of development. Manufacturers - as a process of diversification and realising the potential of the market - are ensuring its long-term survival and credibility, by adapting to changing consumer demands and tastes. This has included major brands looking to value-added and premium products as areas of development, particularly in the canned fish category. Further, market development has concentrated on developing the products' consumer base from predominantly higher aged groups, to young consumers and younger households.

The shift towards value-added products, has included a growth in the number of organic and genetically-modified (GM)-free foods across categories. Recent studies, which have supported the claim of canned food being a `healthy option', have not yet fully impacted the market, but provide further areas of potential development. Equally, the development of microwaveable cans provides the sector with a further area of growth which will be developed. This is alongside improved marketing campaigns to appeal to the consumer demand for snack foods and quick, easy meals.

Market categories and available products are being affected by a fundamental change in the structure of the market over the past 5 years, which has been dominated by vertical integration and brand acquisition. There have been significant changes in ownership of competitors in the market - most significantly, perhaps, the acquisition of Bestfoods by Unilever and the subsequent sale of its canned food labels. The increasingly important role of historically dominant brands is changing, too; for example, the large-scale rebranding by Campbell's and the continuing success of HL Food's franchising of the HP brand.

However, following current trends, the UK canned foods market looks set to decline further, due primarily to increasing competition from fresh and chilled foods, as well as from alternative packaging forms, such as the ready meal and plastic-packed products. Future market expansion remains dependent on high levels of product innovation, new marketing strategies and emphasis on new consumer sectors.

Text © 2003 Key Note

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Last updated by Amanda Porteous July 2003