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KN15160 KEY NOTE CANNED FOODS DECEMBER 2000

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ISBN 1-85765-686-5

This report covers: canned foods, canned vegetables, canned fish, canned cooking sauces, canned desserts, canned meat, canned fruit, canned pasta, canned soup, baked beans, canned milk puddings, canned custard, canned sponge puddings, tuna, salmon, sardines, mackerel, pilchards, shellfish, peaches, pineapples, fruit cocktail, pears, hot meats, pie fillings, cold meats, pasta shapes, pasta meals, smooth spaghetti, standard soup, premiun soup, thick-cut soup, low calorie soup, tinned tomatoes, canned peas, canned potatoes, sweetcorn,

Companies covered include: Baxters of Speyside, Del Monte Foods, HJ Heinz, HP Foods, John West Foods, J Sainsbury, C Shippam, Simpson Ready Foods, Princes, Bestfoods UK, HL Foods, Gerber Foods Soft Drinks, Campbell's UK, Tulip International UK Cooked Meats Division, Ye Olde Oak Foods,

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TABLE OF CONTENTS

Executive Summary 1
1. Market Definition 2
INTRODUCTION 2
MARKET SECTORS 2
Table 1: The Retail Canned Foods Market
by Sector by Value ( percent), 1996 and 2000 2
MARKET POSITION 3
Table 2: The UK Household Food Market
(£m at rsp), 1996-2000 3
MARKET TRENDS 4
Household Consumption 4
Table 3: Per Capita Consumption
of Canned Foods (ounces per week),
1990-2000 4
Social and Economic Changes 5
Healthy Eating 5
Market Developments 5
Retail Concentration 5
Organic Products 6
2. Market Size 7
THE TOTAL MARKET 7
Table 4: The UK Canned Foods Market
by Sector by Volume (000 tonnes),
1996-20007
Table 5: The UK Canned Foods Market
by Sector by Value (£m at rsp), 1996-2000 8
MARKET SECTORS 8
Canned Cooking Sauces 8
Table 6: The UK Canned Cooking Sauces Market and Total Wet Sauce Market
by Value (£m at rsp, £ and percent),
1996-2000 9
Product Segmentation 9
Table 7: The UK Canned Cooking Sauces Market by Product Segment
by Value (£m at rsp and percent), 1999 9
Canned Desserts 10
Table 8: The UK Canned Desserts Market
by Value (£m at rsp), 1996-2000 10
Product Segmentation 10
Table 9: The UK Canned Desserts Market
by Product Segment by Value
(£m at rsp and percent), 1999 11
Canned Milk Puddings 11
Canned Custard 11
Canned Sponge Puddings 11
Canned Fish 12
Table 10: The UK Canned Fish Market
by Value and Volume
(£m at rsp and 000 tonnes), 1996-2000 12
Product Segmentation 12
Table 11: The UK Canned Fish Market
by Product Segment by Value
(£m at rsp and percent), 1999 13
Canned Fruit 13
Table 12: The UK Canned Fruit Market
by Value and Volume
(£m at rsp and 000 tonnes), 1996-2000 14
Product Segmentation 14
Table 13: The UK Canned Fruit Market
by Product Segment by Value
(£m at rsp and percent), 1999 15
Canned Meat 15
Table 14: The UK Canned Meat Market
by Value and Volume
(£m at rsp and 000 tonnes), 1996-2000 15
Product Segmentation 16
Table 15: The UK Canned Meat Market
by Product Segment by Value
(£m at rsp and percent), 1999 17
Canned Pasta 17
Table 16: The UK Canned Pasta Market
by Value and Volume
(£m at rsp and 000 tonnes), 1996-2000 18
Product Segmentation 18
Table 17: The UK Canned Pasta Market
by Product Segment by Value
(£m at rsp and percent), 1999 19
Canned Soup 19
Table 18: The UK Canned Soup Market
by Value and Volume
(£m at rsp and 000 tonnes), 1996-2000 19
Product Segmentation 19
Table 19: The UK Canned Soup Market
by Product Segment by Value
(£m at rsp and percent), 1999 20
Canned Vegetables 20
Table 20: The UK Canned Vegetables
Market by Value and Volume
(£m at rsp and 000 tonnes), 1996-2000 21
Product Segmentation 22
By Volume 22
Table 21: The UK Canned Vegetables
Market by Product Segment by Volume
(000 tonnes and percent), 1996-2000 22
By Value 23
Table 22: The UK Canned Vegetables
Market by Product Segment by Value
(£m at rsp and percent), 1999 23
OVERSEAS TRADE 24
Fish 24
Fruit 24
Meat 24
Table 23: Extra-EU Imports of Prepared
or Preserved Meat and Offal of
Bovine Animals by Country of Origin
(£000), 1999 25
Vegetables 25
3. Industry Background 26
RECENT HISTORY 26
INDUSTRY CONCENTRATION 27
OWN-LABEL PENETRATION 27
Table 24: Own-Label Penetration in
Canned Foods Market Sectors by Value
( percent share), 1996 and 1999 27
DISTRIBUTION 28
TRADE ASSOCIATIONS 28
British Fruit & Vegetable Canners
Association 28
Prepared Fish Products Association 28
Metal Packaging Manufacturers
Association 28
4. Brands 29
INTRODUCTION 29
BRAND NAMES 29
Table 25: Leading Canned Food
Manufacturers and their Brands, 2000 29
BRAND DEVELOPMENTS 30
Baxters of Speyside Ltd 30
Del Monte Foods International Ltd 30
HJ Heinz Company Ltd 31
HP Foods Ltd 31
John West Foods Ltd 32
J Sainsbury PLC 32
C Shippam Ltd 32
Simpson Ready Foods Ltd 32
BRAND SHARES 32
Canned Cooking Sauces 32
Table 26: Brand Shares for Canned
Cooking Sauces by Value ( percent), 1999 33
Canned Desserts 33
Canned Fish 33
Table 27: Brand Shares for Canned Fish
by Value ( percent), 1999 34
Canned Fruit 34
Table 28: Brand Shares for Canned Fruit
by Volume ( percent), 1999 34
Canned Meat 35
Table 29: Brand Shares for Canned Meat
by Value ( percent), 1999 35
Canned Pasta 36
Table 30: Brand Shares for Canned Pasta
by Value ( percent), 1999 36
Canned Soup 36
Table 31: Brand Shares for Canned Soup
by Value ( percent), 1999 37
Canned Vegetables 37
Table 32: Brand Shares for Canned
Baked Beans and Tomatoes by Value
( percent), 1999 38
PURCHASING OF MAIN BRANDS 38
Table 33: Penetration of Leading
Tinned Soup and Canned Meat Brands
( percent of adults), 2000 39
Canned Meat 39
Table 34: Penetration of the Top Canned
Meat Brands by Age and Social Grade
( percent of adults), 2000 40
Canned Soup 40
Table 35: Penetration of the Top Canned
Soup Brands by Age and Social Grade
( percent of adults), 2000 41
ADVERTISING EXPENDITURE
ON LEADING BRANDS 41
Canned Fish 41
Canned Meat 42
Canned Soup 42
Table 36: Main Media Advertising
Expenditure on Leading Soup Brands
(£000), Year to September 2000 42
Canned Vegetables 43
Princes Ltd 43
5. Competitor Analysis 44
THE MARKETPLACE 44
Table 37: Leading Manufacturers of
Canned Food Products by Turnover and
Pre-Tax Profits (£m), 1998/1999 45
MARKET LEADERS 45
HJ Heinz Company Ltd 45
Princes Ltd 46
Bestfoods UK Ltd 47
HL Foods Ltd 47
Gerber Foods Soft Drinks Ltd 47
Del Monte Foods International Ltd 48
Campbell's UK Ltd 48
John West Foods Ltd 48
Tulip International UK Cooked Meats
Division Ltd 49
Baxters of Speyside Ltd 49
Ye Olde Oak Foods Ltd 49
OTHER COMPANIES 50
ADVERTISING AND PROMOTION 50
Table 38: Main Media Advertising
Expenditure on Canned Foods (£000),
Year Ending September 1999 and 2000 51
6. Strengths, Weaknesses, Opportunities and Threats 52
THE UK CANNED FOODS MARKET 52
CANNED COOKING SAUCES 53
CANNED DESSERTS 54
CANNED FISH 55
CANNED FRUIT 56
CANNED MEATS 56
CANNED PASTA 57
CANNED SOUP 58
CANNED VEGETABLES 59
7. Buying Behaviour 61
CONSUMER PENETRATION 61
Table 39: Penetration of Selected Canned
Foods ( percent of female housewives), 2000 61
By Age 61
Table 40: Penetration of Selected Canned
Foods by Age
( percent of female housewives), 2000 62
By Social Grade 62
Table 41: Penetration of Selected Canned
Foods by Social Grade
( percent of female housewives), 2000 62
8. Outside Suppliers
to the Industry 63
INTRODUCTION 63
CAN MANUFACTURERS 63
OVERSEAS CANNED FOOD
PRODUCERS 64
OWN-LABEL SUPPLIERS 64
9. Current Issues 65
CORPORATE ACTIVITY 65
HL Foods Ltd 65
Struik Foods Company 65
Princes Ltd 65
CANNING TECHNOLOGY 65
CAN LACQUERS (BADGE/BFDGE) 66
PACKAGING RECYCLING 66
HEALTH WHICH? SURVEY 67
10. Forecasts 68
FORECASTS 2001-2005 68
Table 42: The Forecast UK Canned Foods Market by Sector by Value
(£m at rsp), 2001-2005 68
FUTURE MARKET DEVELOPMENTS 69
Canned Cooking Sauces 69
Canned Desserts 69
Canned Fish 69
Canned Fruit 69
Canned Meat 69
Canned Pasta 70
Canned Soup 70
Canned Vegetables 70
TECHNOLOGICAL DEVELOPMENTS 70
DEMOGRAPHICS 71
CONCLUSION 71
11. Market Growth 72
Figure 1: The UK Canned Foods Market
by Value (£m at rsp), 1996-2005 72
12. Company Profiles 73
Bestfoods UK Ltd 74
Campbell's UK Ltd 76
Del Monte Foods International Ltd 78
HJ Heinz Company Ltd 80
HL Foods Ltd 82
John West Foods Ltd 84
Princes Ltd 86
13. Company Financials 88
14. Further Sources 90
Associations 90
Periodicals 91
Directories 92
General Sources 93
Bonnier Information Sources 94
Government Publications 95
Other Sources 96
Understanding TGI Data 98
Number, Profile, Penetration 98
Social Grade 99
Standard Region 99
Key Note Research 100
The Key Note Range of Reports 101

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EXECUTIVE SUMMARY

This report presents an analysis of the UK canned foods market. It includes the following product categories: meat, vegetables, fish, fruit, soup, desserts, cooking sauces, and pasta.

Canned foods represent a mature grocery sector, with long-established brands that are synonymous with the products — for example, Heinz baked beans, Spam chopped ham and pork, Campbell’s soups, and Del Monte’s canned fruit.

The overall canned fruit market is still in long-term decline. Consumers move increasingly towards fresh and chilled foods, while there has also been increasing competition from alternative packaging forms — such as glass jars, cartons, and plastic pots. In 1999, total canned food sales fell by 1.1 percent to £1.71bn.

However, there have been some growth areas in the market. These include canned fish and canned soup. Baked bean variants and canned ham have also performed well over the past year. In an attempt to rejuvenate the market, manufacturers have concentrated on developing premium, added-value products, and on targeting a new generation of younger consumers. They have also rationalised their range in response to the reduction in retail space for canned grocery fixtures.

Recent product developments have included the introduction of organic canned foods, including baked beans and spaghetti. Meanwhile, in packaging, developments have focused on user-friendly cans which offer greater convenience for the consumer — for example, Carnaudmetalbox PLC’s ECOLII ring pull (with an easy-to-open end), and the microwaveable can by International Fish Canners.

The past few years have seen greater integration by leading canned food manufacturers. They have sought to strengthen their supply chain as part of a long-term expansion strategy programme — for example, Princes Ltd recently formed a strategic alliance with Gruppo Russo, one of Italy’s leading canned tomato producers.

The UK canned foods market looks set to decline further, due to increasing competition from fresh and chilled foods, and from alternative packaging forms. Future market expansion will depend on consistently high levels of product innovation, combined with imaginative marketing and promotion.

Key Note forecasts that the value of the UK canned foods market will fall by 1.4 percent between 2001 and 2005, from £1.7bn to £1.68bn.

Text © 2000 Key Note

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Last updated by Paul Tucker 8th February 2001