Worldwide Business Information and Market Reports

Telephone +44 1404 891528 Fax +44 1404 891717 Email reportfinder @ tiscali.co.uk

ISBN 1-85765-614-8

WANT TO BUY THIS? Just one of a HUGE range of titles from publishers such as Aktrin, AMA Research, eMarketer, Key Note, MAPS, MBD, MSI and The Prospect Shop that you can BUY RIGHT NOW online from us. To buy or to browse further, use either of the Back To buttons below to activate our catalogue. If you would like to buy this title, you will find it in alphabetic order in the Index using the first Back To button. If you need further information, please contact us using the details at the top of this page. Please tell your colleagues if you find our site useful!

Table of Contents

Executive Summary

Back to Grain and Cereals Index and Shopping Cart

Back To REPORTFINDER home page and Search Engine

TABLE OF CONTENTS

Executive Summary

Market Definition

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

MARKET SHARE

Table 1: Penetration of the Food Sector of Biscuits and Cakes (£m at rsp), 1990-1995

Table 2: Index of Expenditure on Food and Biscuits and Cakes at Current Prices (1990=100), 1990-1995

Table 3: Market Shares of Biscuit and Cakes by Value (£m at rsp and percent), 1995

Market Size

THE TOTAL MARKET

MARKET SECTORS

Table 4: The Biscuits and Cakes Market at Current Prices (£m at rsp), 1990-1995

Table 5: Biscuit Sales at Current Prices (£m at rsp), 1990-1995

Table 6: Biscuit Market Shares by Value (£m at rsp and percent), 1995

Table 7: Cake Sales at Current Prices (£m at rsp), 1990-1995

Table 8: Cake Market Shares (£m and at rsp and percent), 1995

Table 9: Exports of Bread, Biscuits and Cakes (£m), Year to December 1994 and 1995

Table 10: Imports of Bread, Biscuits and Cakes (£m), Year to December 1994 and 1995

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

TRADE ASSOCIATIONS

Table 11: Manufacturers of Bakery Products by Turnover Size (number of companies), 1995

Brands

MARKET DEVELOPMENTS

BRAND TYPES

BRAND NAMES

BRAND ADVERTISING

Table 12: Major Brands and Products, 1996

Table 13: Main Media Expenditure on Biscuits and Cakes (£000), Year to June 1996

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 14: Turnover of Major Suppliers (£m), 1994/1995

Table 15: United Biscuits PLC, Sales by Product (£m and percent), Year to 30th December 1995

Table 16: Main Media Advertising Expenditure on Biscuits and Cakes by Company and Sector (£m), Year to June 1995 and 1996

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

CONSUMER PENETRATION

Table 17: Biscuit and Cakes Usage ( percent of female housewives), 1996

Table 18: Biscuit and Cakes Usage by Age ( percent of female housewives), 1996

Table 19: Biscuit and Cakes Usage by Social Grade ( percent of female housewives), 1996

Table 20: Influence of Children on the Purchase of Biscuits and Cakes ( percent of population), 1996

Outside Suppliers to the Industry

INTRODUCTION

PRIMARY SUPPLIERS

SECONDARY SUPPLIERS

TERTIARY SUPPLIERS

Table 21: Outside Suppliers to the Sector, 1995

Current Issues

HEALTH ASPECTS

OLESTRA - THE ALTERNATIVE TO FAT

LOOKALIKE PRODUCTS

AIRMILES PROMOTIONS

Forecasts

DEMOGRAPHICS

MARKET SEGMENTATION

EUROPEANISATION AND GLOBALISATION

PRODUCT DEVELOPMENT

COMPETITOR FORECASTS

FUTURE MARKET SIZE

Table 22: Age Profile of the UK Population (000), 1992 and 2001

Table 23: Projected Sales of Biscuits and Cakes at Current Prices (£m at 1995 prices), 1996-2000

Market Growth

Figure 1: The UK Biscuit and Cake Market at Current Prices (£m), 1990-2000

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Company Financials

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Back to Top

EXECUTIVE SUMMARY

The UK retail biscuits and cakes sector experienced 18.4 percent growth between 1990 and 1995, to increase its market share of the food sector from 4.5 percent to 4.6 percent. By 1995, sales had reached £2.2bn. Biscuits and cakes benefit from the national sweet tooth and are regarded as indulgence purchases. However, they are relatively inexpensive and are regarded as a weekly purchase for most consumers.

Sector sales have benefited from a number of factors, such as the reduction in food preparation time and increased penetration of manufactured foods. In addition, the decline in kitchen skills arising from changes in the education system together with household structure have meant that fewer people are now able to produce home-baked goods.

The main sectors in the market are biscuits and cakes, but both can be further subdivided. Sweet and semisweet biscuits account for the majority of sales, but increasing market share is being taken by countlines and premium biscuits. Manufacturers have devoted considerable resources to product development and marketing in these sectors, as they can be sold at higher price points and can be more easily branded than large packet lines. Biscuit assortments are increasingly dependent for sales upon the key Christmas season. Plain and savoury biscuits are well placed to gain from healthier eating trends, but in many cases need to shift towards the mainstream food market.

Ambient cakes have been losing market share to frozen and chilled products, but have met the challenge with new product formats. Premium cakes are well placed to meet new competition. In addition, individual serve and wrapped items such as cake bars are geared towards modern eating habits.

Consumer penetration of these products is high, with the majority of households purchasing biscuits and prepacked cakes. The major buyers are among the full nest age groups and research indicates that the presence of older children has a positive impact on purchasing behaviour in relation to these products.

Smaller pack sizes, particularly individually wrapped portions, are a major development. Many companies have also identified the need for products with a more positive health profile. The influence of children on purchasing behaviour, or `pester power' is also recognised, with products and promotions targeting this group.

Text © 1996 Key Note

Back to Top

Back To REPORTFINDER HOME PAGE

Ariadne - working together with our customers to enhance productivity and increase knowledge

© 1999 www.the-list.co.uk Ariadne

Last updated by jacob van Eldik 1th February 2000